Mobile marketing a win for sports franchises

Share this content:

Professional sports teams' records may go up and down, but they're finding steady success with their mobile marketing, according to The New York Times.

The Pittsburgh Penguins National Hockey League franchise, for instance, has seen an increase in mobile club members from 14,000 in the 2008-09 season to 72,440 currently. And while fans of the Cleveland Cavaliers NBA team may have been spurned by LeBron James this summer, they still receive 1.5 million text messages from the team each month.

Meanwhile, the NHL's Chicago Blackhawks added 30,000 consumers to their mobile database last year, and the Miami Dolphins professional football team has quadruped their text club in the pat two years, according to the Times.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....
close

Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here