MMA appoints Google executive to board

Share this content:
Google's Neal Mohan
Google's Neal Mohan

The Mobile Marketing Association (MMA) has appointed Google's VP of display advertising Neal Mohan to its global board of directors, said John Bianchi, MMA's communications director.

“I am thrilled to welcome Neal, a key industry leader and innovator as the latest member of the global board,” said Greg Stuart, MMA's CEO, in a released statement.

The MMA is a non-profit trade association with more than 700 member companies and regional chapters in North America, Europe, Middle East, Africa, Latin America and Asia Pacific. The organization focuses on establishing mobile as an indispensible part of the marketing mix, by promoting, educating, measuring, guiding and protecting the mobile marketing industry worldwide.  

MMA members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers.

The association is responsible for setting the agenda for the mobile marketing industry and shaping the future of the association, Bianchi reiterated from the press release, and Mohan will help further that agenda. Board members are appointed for two years. Bianchi said Mohan is an addition to the board and not a replacement.

"He is a key industry innovator and leader who is poised to help guide the industry and the MMA," Bianchi said as reasons for Mohan's appointment.

Mohan's Google responsibilities include managing the company's display advertising business across desktop and mobile devices. This includes managing the company's DoubleClick and AdMob advertising platforms.

Prior to joining Google, Mohan was SVP of strategy and product development at online ad network DoubleClick, which was acquired by Google in 2008. While occupying this role, Mohan built the company's strategic plan, led the product management team and grew DoubleClick's business.

Previously, Mohan held several leadership positions at NetGravity, a software provider for managing online direct marketing and advertising. DoubleClick purchased NetGravity in July 1999 for $530 million.

close

Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above