MediaCom London launches third-party-served mobile campaign

Share this content:

MediaCom London, using Eyeblaster's Ad Campaign Manager (ACM) and Channel Connect for Mobile, has launched a third-party-served mobile campaign promoting mobile operator T-Mobile across the Nokia Media Network.

Eyeblaster's new solution Channel Connect for Mobile allows MediaCom to serve ads to many different mobile publishers and accept third-party delivery information, cross-channel updates and real-time optimization. 

“Third-party-serving tools are designed to create a single place where clients can see the analytics and the delivery and conduct their planning and trafficking,” said Amit Rahav, VP of marketing at Eyeblaster. “Channel Connect for Mobile allows users to manage mobile campaigns in the same way that online campaigns are already being managed.”

Third-party ad serving helped Web advertising become more significant, and mobile advertisers are hoping for similar success.

“The lack of integrated analytics and ad serving for agencies has been a looming concern for scaling mobile advertising,” said Stefan Bardega, director of digital at MediaCom in a statement. “Third-party ad serving was really what drove the growth of Web advertising, and the emergence of Eyeblaster ACM and Channel Connect for Mobile represents a similar milestone in mobile advertising.”

Channel Connect for Mobile is currently in beta testing and will be for another three months.
 
“We expect to see mobile become a manageable and accountable channel brought to the mainstream,” said Rahav.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above