Lilly Pulitzer launches m-commerce site

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Apparel and accessories retailer Lilly Pulitzer launched its first mobile commerce website in early July. The portal will be compatible with all Web-enabled mobile phones and optimized for the iPhone and Android devices.

The mobile site will allow customers to search Lilly Pulitzer's full catalog, read product descriptions, view photos, purchase items and locate nearby stores. The site was created by mobile services provider Digby and utilizes Venda's e-commerce platform.

Kendall Swenson, senior promotions associate at Lilly Pulitzer, said she expects the new platform to increase sales and be popular among customers of all ages.

“We want our customer to be able to buy her Lilly products instantly, no matter where she might be running to,” Swenson said. “We have upwards of 85,000 fans on our Facebook page, and the fastest growing demographic is the 45-plus range. We're looking to continue to capture an older customer and grow this base.”

Swenson said the company also will release an iPhone application in the coming months, and is considering adding iPad, Android and BlackBerry apps.

Lilly Pulitzer is known for its brightly colored, beach-themed clothing and accessories. The designs were popular in the 1960s, '70s and '80s until the company went on a hiatus when its founder and namesake retired in 1984.

Revived in 1993, the Lilly Pulitzer line is available in 77 of its branded Signature Shops, company-owned retail stores, major department stores and specialty stores nationwide.

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