Hawthorne Opens Mobile Unit, Names Digital Director

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Jared Lake moves over from M&C Saatchi Mobile to head the new unit.

Hawthorne's Jared Lake
Hawthorne's Jared Lake
 

Hawthorne Direct today announced the launching of a mobile marketing unit to be headed by Jared Lake, newly named director of digital media at the agency.

Lake joins Hawthorne from M&C Saatchi Mobile Los Angeles, where as director of business development he served clients including AOL, Sony Pictures, and Intel. He was a founding member of the William Morris Agency's digital media division, led business development for Impact Mobile, and was a social media consultant to rappers Kanye West and Frank Ocean.

“The hiring of Jared Lake is the latest activity in our ongoing efforts to expand our digital media marketing capabilities to best align our campaigns with evolving consumer media consumption habits,” says Hawthorne SVP of media and account management George Leon.

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