Hard Rock debuts mobile CRM program

Share this content:

Hard Rock International rolled out a mobile marketing CRM program this week in a move to acquire new customers and build loyalty among existing ones.

The program, created with mobile marketing firm Air2Web, includes three SMS components. Hard Rock will use mobile marketing to promote Hard Rock Cafes, Rock Shops, Hotels, events and products.

“The strategy is to create a stronger relationship with their customers,” said Curtis Rapp, VP of sales at Air2Web. “In the hospitality, entertainment and retail marketplaces especially, loyalty to a brand is extremely important to keep customers coming back.”

The first text component is a mobile store locator, which consumers can use to text a short code to the Hard Rock to find a restaurant, hotel or concert in a specific area. Air2Web created a similar functionality for Starbucks.

The second component is a mobile sweepstakes. Customers can opt-in to enter a contest to win tickets to an event at the Hard Rock in Hyde Park in London. The third component is text message concert promotions.

Hard Rock has built its mobile opt-in database through its Web site and e-mail programs.  

The company hired mobile marketing firm Air2Web earlier this year and did a soft launch of its mobile program during the year's third quarter.

A Hard Rock representative could not be immediately reached for comment.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here