Fidelity debuts iPhone app

Share this content:

Fidelity Investments has released an iPhone app that allows consumers to interact with their brokerage accounts on their mobile phones.

The company introduced the app on February 23. Fidelity has rebranded its 10-year-old Fidelity Anywhere platform, used on RIM pagers and Blackberry products, as Fidelity Mobile.

“We wanted to take advantage of all of the multitouch features of the iPhone,” said Adam Banker, spokesman for Fidelity. “More and more folks are using mobile devices to access financial services.”

The app allows consumers to make simple trades and check account status and other data. It also features real-time quotes, news feeds for investors and interactive charting capabilities.

Fidelity is promoting the application on its Web site, as well as through a direct marketing and advertising campaign that launches February 25. Banker declined to provide specifics on the direct marketing components of the campaign.

Fidelity is using the app for both acquisition and retention. “We think it will be attractive both to existing customers, and it may be interesting to folks who are looking for a brokerage house,” said Banker.


Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above