Facebook Messenger Ads Beta Opens Globally

Share this content:

Marketers can now serve ads to Messenger's 1.2 billion monthly users

Facebook Messenger Ads Beta Opens Globally
Facebook Messenger Ads Beta Opens Globally

Facebook will begin rolling out its ads platform for Messenger to businesses around the world starting today.

With more than a billion monthly users, Facebook Messenger is one of the most popular chat apps on the market, and also happens to be one of the main hubs for mobile chatbots and live streaming.

Marketers will soon be able to serve ads in the Home tab of the Messenger app with this expansion of the ads beta program. Users who tap the ads are sent to either a link of the marketer's choosing, or a Messenger conversation, whichever was chosen during the creation of the ad. Initially, marketers can use single image and carousel ad formats, but Facebook will add more formats as the program matures, and eventually releases fully.

A subset of advertisers can already access Messenger ads using Facebook Ads Manager and Power Editor, but the program will roll out to all advertisers within the coming weeks, according to a press release.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above