Facebook launches integrated message platform

Share this content:

Facebook launched a messaging system November 15, connecting e-mail, SMS and instant messaging chats and giving consumers the opportunity to open Facebook.com e-mail addresses.  

The social network will invite consumers to the service in the next few months.

Mark Zuckerberg, CEO of Facebook, said the platform's main goal is to “move to a real-time, immediate experience” for members. The social network also wants to create a next generation messaging system that is seamless, informal, simple and immediate, he said via Facebook Live, the social network's live streaming channel.

The platform has three components: Seamless Messaging, Conversation History and Social Inbox. Conversation History places all one-to-one communications in a single strand, including chat, e-mail or SMS.

Social Inbox prioritizes conversations for consumers. A Facebook member's inbox will only contain messages from friends and family. The service will sort other messages into a separate folder.

Andrew Bosworth, director of engineering at Facebook, said the platform is “modeled more on chat” than e-mail. He added that consumers won't receive e-mails from outside sources in their inboxes once they change their privacy settings.

“This is not an e-mail killer,” said Zuckerberg. “It's a messaging system and e-mail is included as a part of it.”

David Daniels, CEO of the Relevancy Group, an e-mail marketing consultancy, said the launch's biggest implication is that consumers may change their preferred e-mail addresses to the Facebook.com domain. Therefore, brands should give consumers the ability to easily change their e-mail addresses.

“They also need to begin promoting their fan pages,” he said. “A dedicated marketing campaign to drive this behavior is warranted. [Brands should] include links in the e-mail creative to update or change e-mail addresses.”

close

Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here