Facebook Bot Reboot Intriguing for Businesses

Share this content:
Facebook Bot Reboot Intriguing for Businesses
Facebook Bot Reboot Intriguing for Businesses

Facebook's developer conference F8 dominated the tech news cycle yesterday.

While the world focuses more intently on Facebook's AR plans, the company also quietly announced a reboot to its Messenger platform. While the broader Facebook message is about how it will connect people through human-to-human chatting, the social media giant is chasing the promise of automized, on-demand customer service connections between companies and their customers.

Facebook rolled out its bot program a year ago, and it's been riddled with bugs and bad connections. The company now has 100,000 bots on the platform but conceded that many people didn't know about them. We've written about some of these bots before, like Torani's recipe maker. Even if users did know about the bots, not everyone is comfortable using them yet. 

“We're kind of already the White Pages of messaging apps. With now 20 million businesses actively responding to messages and 100,000 bots out there, we have a shot at becoming the Yellow Pages of messaging apps as well,” Facebook VP of Messenger David Marcus, told Marketing Land last week.

So what's about to change? While there are tweaks to the interface (such as prompt buttons versus requiring people to type questions), the biggest is a bot directory where people can browse which bots to use. Marcus told Marketing Land that the company's directory is coming at the right time, many of the bots that were hard to find previously were not ready for prime time. Now, the bots are better and people more equipped to use them. We'll see if Facebook can crack the code and roll out a truly decentralized customer service chatbot program.

The service is not yet live, but will be worth watching when it is.


Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above