Eyeona, Inc. recruits former Best Buy and Yahoo execs

Share this content:
Eyeona, Inc. recruits former Best Buy and Yahoo execs
Eyeona, Inc. recruits former Best Buy and Yahoo execs

Eyeona, Inc. has tapped two high-profile execs for its advisory board: former EVP and CMO of Best Buy, Barry Judge, and Yahoo!'s former EVP and CMO, Elisa Steele. Eyeona is a free mobile shopping app and website that tracks price protection policies and price fluctuations.

Both Steele and Judge were recruited by Eyeona using “internal resources,” says Paul Patterson, company cofounder and SVP of corporate development. The new recruits will serve “outside the company's normal marketing organization," Patterson says.

He says the impetus behind the move is the growth of Eyeona's mobile application, which debuted in November 2011 under Eyeona's former brand name Savvy.com. “We launched the application for the holidays and have experienced explosive growth since,” Patterson says.

“We wanted to bring in additional expertise and additional knowledge to support our growth and scale as we finish this year and head into the next year,” Patterson says. “Barry [Judge] brings a lot of expertise in how the relationships between consumers and retailers are changing, and how new technology can help traditional stores compete with Web and digital-based retailers like Amazon,” he says.

Of Steele, Patterson says: "We are looking to leverage her expertise in customer acquisitions to engage customers and excite the Web 2.0 world.”

Eyeona's board convenes once a month, says Patterson, who points out that these are not “full-time positions” for either Steele or Judge. Presently, Judge is also on the board of Totalwine.com and Steele is on the advisory board of CareZone and Forbes Executive Women. She is also director of the board of directors at RMG Networks.

On Eyeona's advisory board, Steele and Judge join former Visa CTO David Allen, and Itamar Simonson, the Sebastian S. Kresge Professor of Marketing at the Graduate School of Business at Stanford University.

close

Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above