Experian QAS launches address validation for mobile devices

Share this content:
Experian QAS launches address validation for mobile devices
Experian QAS launches address validation for mobile devices

Experian QAS, part of Experian Marketing Services, July 26 launched online address validation optimized for mobile devices, says Beatriz Santin, senior director of product and marketing at Experian QAS.

“Every time we give a person the ability to give us data, there's a possibility of error,” Santin says.  “With smart phones, specifically, the screen is smaller and we haven't done as much of it yet.” Part of the issue, she says, is that customers are very comfortable and used to entering their information into computers, but are less comfortable doing so on mobile devices.

The goal is to decrease the number of customers who get dropped from the database because of incorrect information, she says. “The customers that we have are wondering what the best ways are to increase conversions and decrease drop off,” adding that diminishing customer drop off rates is the goal of the technology.

Many of Experian QAS' retail clients are currently using the technology, she says. Although what data is most important varies from project to project and from company to company, she says that verifying a customers phone number and email address are key to building an effective database for use in shipping and direct marketing.

Experian QAS already offers customer authentication technology for computers, she says. But, Experian QAS customers have been clamoring for these technologies for mobile devices, she says, so the company developed them.

 “We've been hearing from our customers in the market that a lot of the data capture is also going that way,” Santin says.

The announcement was made concurrently with the Experian Marketing Services' Digital Summit at The Venetian Resort Hotel Casino in Las Vegas.

Loading links....
close

Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here