E-reader field growing ever more crowded

Share this content:

Amazon.com's latest ad campaign for the Kindle takes aim at Apple's iPad, but the e-reader field is quickly shaping up to be more than a two-horse race.

BlackBerry maker Research in Motion will release an iPad rival in the fourth quarter, according to The Wall Street Journal. By early next year, the nascent e-reader market will include devices from Dell, Samsung, Lenovo and Acer, with screen sizes ranging from five inches to a foot. As the Journal points out, the e-reader release will come at a critical time for RIM, which “has seen its share of worldwide smartphone sales fall 1% to 18% in the second quarter of this year versus the previous year.”

Meanwhile, reactions to Apple's iAd mobile advertising platform are mixed. Forbes' Trefis Team predicted this week that Apple's stock price could hit $379 if the company can convince consumers to spend more time viewing mobile ads. However, Yahoo CEO Carol Bartz last week predicted that the iAd platform is “going to fall apart from them,” because Apple demands too much control over the service.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....
close

Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here