E-Dialog acquires mobile firm M3

Share this content:

E-mail marketing firm e-Dialog has acquired Philadelphia-based mobile services company M3. The firms announced the deal on April 21.

“We had been taking a wait-and-see approach with mobile to see what direction it took,” said John Rizzi, CEO of e-Dialog. “We already had a strong presence in Europe where the market is more mature. We realized the opportunity is real and that customers are really adopting it.”

No layoffs are planned, according to e-Dialog, which is part of GSI Commerce's Marketing Services division. M3's staff will report to Rizzi.

“It's important that consumers' experience is similar in mobile as in other channels they already use,” said Rizzi. “They're used to highly sophisticated e-mails from their favorite retailer, and they expect the same in the mobile world.”

There are no client conflicts between the two companies, said Rizzi.

Last fall, GSI Commerce made two acquisitions to strengthen its interactive offerings. The company bought Retail Convergence, which operates e-commerce site RueLaLa.com, and affiliate marketing agency Pepperjam.

Representatives from e-Dialog and M3 could not be immediately reached for comment.


Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above