CDD pushes FTC for mobile rules investigation

Share this content:

As mobile marketing takes off as a direct marketing channel, questions are arising about the role of consumer privacy.

The Center for Digital Democracy (CDD), based in Washington D.C., and the US Public Interest Research Group (USPIRG), based in Boston, have petitioned the US Federal Trade Commission to investigate the mobile marketplace and look at practices that could compromise user privacy. The groups also are pushing for a special investigation on the privacy threats and inappropriate practices surrounding targeting children, adolescents and multicultural consumers.

The petition raises concerns around the mobile practices of behavioral targeting, location-based targeting, user tracking/mobile analytics, audience segmentation and data mining.

The petition comes after the two groups' previous complaints, which were filed in 2006 and 2007, pushed the FTC to consider legislation for consumer privacy from such online advertising practices as behavioral profiling and targeting. The FTC is now investigating the industry.

The new petition requests that the FTC “Require true notice and disclosure of data collection on mobile devices; redefine ‘Unfair and Deceptive' practices in the mobile marketing arena; review industry self-regulation and protect youth from unfair or deceptive practices on mobile devices.”

Loading links....
close

Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here