AT&T launches mobile point-of-sale app for companies

Share this content:
Igor Glubochansky, executive director of AT&T Mobile Marketing Solutions
Igor Glubochansky, executive director of AT&T Mobile Marketing Solutions

AT&T has partnered with electronic payments firm VeriFone to launch VeriFone GlobalBay Solutions, a mobile app employees can use for various point-of-sale (POS) functions, said Igor Glubochansky, executive director of AT&T mobile marketing solutions.  

Retailers can install and customize the app into mobile phones and tablets so employees can scan items, apply coupons and discounts, and complete credit card transactions, as well as enroll customers into loyalty and reward programs instantly. Employees can also look up product information, inventory within or out of stores, and customer history without leaving the consumer.

“It brings the entire store into a sales associate's iPad or phone where [he or she] can see inventory, process credit cards, show photos and enroll them in loyalty programs and complete the cycle,” Glubochansky said.

Businesses will also be able to engage customers by immediately providing digital content, such as videos and catalogs. Additionally, the new app can integrate with a company's existing POS.

Glubochansky said AT&T decided to develop the product because business customers were asking for this type of solution. The app completes AT&T's existing suite of marketing products for companies, which includes QR codes and messaging services.

Two unnamed companies, including a Japanese retailer and a luxury goods company, have already deployed the product, Glubochansky said.

Chris Hill, AT&T Business Solution's VP of advanced mobility solutions summed up the company's goal in creating the product: "Customers don't want to wait in line or stand around as a sales person runs off to find information on a product — they want great service in a timely manner,” he said.


Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above