Mobile Marketing

Share this article:

Silver

Birds Mobile Reality Show

Agency: Draftfcb Shimoni Finkelstein Barki
Client: Friends of the Swifts (R.A.)

To help Friends of the Swifts combat the extinction of Swift birds, Draftfcb Shimoni Finkelstein Barki created the Birds Mobile Reality Show to get people to volunteer their roofs upon which the Swifts could nest. The campaign sent live SMS video updates to educate people about the life of the Swifts, as well as a link to a registration page where people could volunteer their roof. The campaign resulted in the donation of 100 roofs.

Executive Creative Director
Kobi Barki

Art Director
Liat Tzur

Copywriter
Kobi Barki

Designer
Reuven Givati

Finalists

Randomms
Agency: Clemenger
Proximity Sydney
Client: Vodafone Hutchison Australia
Digital CD: Nic Hodges

Seer 2.0

Agency: OgilvyOne London
Client: IBM
CDs: Emma De La Fosse, Charlie Wilson

Black Jack City

Agency: PKP BBDO Werbeagentur
Client: Austrian Lotteries
CCO: Roman Sindelar

Share this article:
close

Next Article in Caples Awards

More in Caples Awards

Caples: All Guts, All Glory

Caples: All Guts, All Glory

That feeling you get when you're in the presence of great creative—that's what Caples 2013 was all about.