Text message marketing rings true

Dianna Dilworth January 26, 2009

Consumers love to text — and as a direct response tactic that offers bang for the buck, so do marketers.
 

Cell phone evolution

Lauren Bell January 12, 2009

As more choices create a crowded and competitive sector, more mobile phone marketers turn to cutting-edge strategies.
 

Text messages more effective than mobile Web?

December 08, 2008

Text messaging is fast and simple, but the growing use of smart phones offers greater capabilities for mobile Web usage. Our experts gauge the effectiveness of text vs. mobile.
 

DMNews talks with Taylor Safford, president of Blue and Gold Fleet

November 24, 2008

Taylor Safford, president of Blue and Gold Fleet, discusses how his boat tour company used Intera's Bluetooth Proximity Marketing network to sell to sightseers.
 

DMNews talks with Michael Bayle, senior director of global mobile advertising, Yahoo Connected Life

November 10, 2008

Michael Bayle, head of global monetization for Yahoo Connected Life, discusses a mobile campaign Yahoo Mobile executed with automaker Citroen for its C5 model in London.
 

Choose the best mobile campaign

October 20, 2008

With an often confusing variety of mobile marketing options to choose from, four experts share tips on how to best use the mobile Web, SMS, proximity marketing and games.
 

Spotlight conversation: Marketing on the move

Cara Wood June 30, 2008

SiteSpect's Hansen on tackling mobile marketing
 

Surf's up on the mobile Web

Dianna Dilworth June 30, 2008

With more smartphones in consumers' pockets, mobile marketers are working to optimize their craft. Dianna Dilworth reports.
 

Fierce competition among telecom marketers

David Ward April 21, 2008

A changing landscape and new channels makes telecoms a competitive and complicated sector. David Ward shows how marketers take on the challenge.
 

Mobile rising

Dianna Dilworth April 14, 2008

After years of predicting mobile marketing's growing influence, experts say the channel's time is now. Dianna Dilworth reports.
 
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