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Study: Preference centers key to mobile marketing

May 24, 2012

Preference centers for mobile marketing campaigns are crucial, said David Wachs, SVP of mobile for multichannel loyalty and promotions marketing company ePrize
 

Rubicon Project acquires Mobsmith

Sara Holland May 23, 2012

Digital technology advertising company Rubicon has acquired Mobsmith, a mobile advertising technology platform.
 

State Farm enhances its mobile site

May 08, 2012

Auto insurance provider State Farm has redesigned its mobile website to offer consumers simplified navigation and faster access to product and service information.
 

AT&T launches mobile point-of-sale app for companies

May 08, 2012

AT&T has partnered with electronic payments firm VeriFone to launch a new mobile app.
 

InMobi launches free mobile ad tracker

May 02, 2012

Mobile advertising network InMobi launched today its free InMobi Ad Tracker platform, a solution that does not leverage a mobile handset's universal device identifier (UDID) to track, integrates with the InMobi Advertising Network and incorporates real-time analytics, said Anne Frisbie, the company's North American VP and managing director.
 

Report: Mobile commerce accounts for 13.3% of all online sales

May 02, 2012

IBM today announced the results of its Q1 2012 online mobile and buying trends study. The results showed that mobile commerce accounted for 13.3 percent of all sales, up from just 7% during Q1 2011, said Jay Henderson, strategy director at IBM Digital Marketing.
 

Direct Agents adds mobile services

May 01, 2012

Direct Agents, a full-service digital marketing agency, introduced mobile marketing with its Direct Agents 3.0 services on May 1, enabling the agency to extend its core services onto a mobile environment, said Josh Boaz, managing director and co-founder of the company.
 

Adfonic launches video advertising for mobile

April 12, 2012

Adfonic, a European mobile advertising network, has launched video advertising for mobile on Android and iOS phones, said Adfonic CMO Paul Childs. The product also measures real-time user engagement so brands can quickly determine a campaign's effectiveness.
 

MMA appoints Google executive to board

April 05, 2012

The Mobile Marketing Association (MMA) has appointed Google's VP of display advertising Neal Mohan to its global board of directors, said John Bianchi, MMA's communications director.
 

Samsung to launch first private mobile ad exchange

April 04, 2012

Samsung Electronics has partnered with OpenX, a digital advertising technology company, to create Samsung AdHub Market, the first private mobile ad exchange, said OpenX CEO Tim Cadogan. The exchange, which OpenX first announced yesterday at ad:tech San Franciso, is expected to be available beginning in the second half of this year.
 

USPS to launch mobile barcode incentive campaign

April 02, 2012

The U.S. Postal Service (USPS) will initiate a campaign this summer incenting businesses to incorporate 2D mobile codes on their direct marketing fliers, said Tom Foti, manager of direct mail and periodicals at USPS, during the panel "Promotions and Incentives for Mail" at the 2012 National Postal Forum in Orlando, Fla.
 

Walmart to offer exclusive Angry Birds deals at 3,000 retail locations

March 21, 2012

Walmart, T-Mobile and Angry Birds developer Rovio have collaborated on a Facebook promotion that enables consumers to unlock exclusive game content, the companies said March 22. Consumers can access the content by finding clues on Angry Birds branded products at Walmart stores and by "liking" Walmart on Facebook.
 

Pinkberry to accept Google Wallet at 69 retail locations

March 19, 2012

The frozen yogurt franchise Pinkberry will accept payments and process coupons through Google Wallet, an NFC-powered Android app for smartphones, at 69 of its retail locations, said a Google Commerce blog post.
 

HopStop selects Mocean Mobile to drive geo-targeted ads

Ryan Joe February 22, 2012

HopStop has selected Mocean Mobile, a provider of mobile advertising technologies, to drive location-based mobile ads on devices using iOS, Android, Windows Mobile and BlackBerry operating systems, said HopStop CEO Joe Meyer.
 

Groupon acquires mobile technology companies, tests loyalty program

February 21, 2012

Groupon has acquired Hyperpublic and Kima Labs, a company spokesperson told Direct Marketing News on Feb. 20. Hyperpublic builds technology that allows information to be incorporated into location information and Kima Labs is the creator of the barcode-reading app Barcode Hero and the mobile payment app TapBuy.
 

Westlake Ace launches mobile campaign

January 26, 2012

Westlake Ace Hardware has launched a marketing campaign designed to drive mobile database opt-in. Westlake is working with marketing technology services company SoundBite Communications on the campaign.
 

Survey: Only 4% of consumers prefer mobile apps when shopping

January 16, 2012

Though consumers clearly use their tablets to shop — a survey released Jan. 16 by rich media marketing company Zmags found that 87% of tablet owners did their holiday shopping using their tablets this year — only 4% of those surveyed said they prefer using mobile branded apps for shopping.
 

Mobile marketing to 'explode' in 2012

January 12, 2012

Mobile marketing and related ad spending will grow significantly this year, predicted Bruce Biegel, managing director of the Winterberry Group, a marketing consulting company, during a Direct Marketing Club of New York (DMCNY) presentation on Jan. 12.
 

Report: Telecommunications advances affecting Do Not Call Registry

December 30, 2011

The increased use of cell phones and Voice over Internet Protocol (VoIP) has changed the way the Do Not Call Registry operated over the past two years, according to a required biennial report to Congress from the Federal Trade Commission (FTC).
 

Study: Christmas Day mobile sales up from last year

December 28, 2011

More than 18% of Christmas Day online traffic was initiated on a mobile device, an 8.4% increase year-over-year, according to an IBM report. Transactions completed on mobile devices also grew, from 5.3% in 2010 to 14.4% in 2011. Christmas Day online sales rose by 16.4% compared with last year's sales figures.
 

Specialty Foods Group to launch first-ever mobile campaign

November 23, 2011

Consumer packaged goods marketer Specialty Foods Group Inc. (SFG) launched its first mobile campaign on Nov. 23 to promote the Kentucky Legend Ham product line, said Laura Luth, marketing manager at SFG. The contest targets a younger demographic who may not be familiar with Kentucky Legend Ham, she said.
 

IAB, MMA issue mobile marketing guidelines

October 21, 2011

The Interactive Advertising Bureau (IAB) and Mobile Marketing Association (MMA) this week issued new guidelines that seek, respectively, to streamline the mobile ad market and codify privacy regulations.
 

EBay revenue, expenses grow in Q3

October 20, 2011

EBay's third-quarter revenue increased 32% to $3 billion versus 2010, the company reported. It also reported Q3 net income of $490.5 million, a 14% year-over-year bump.
 

Mobile giants walk privacy tightrope

June 01, 2011

Executives from Apple and Google met with Congress regarding the issue, indicating that the privacy versus marketing debate will only become more heated as smartphones gain in popularity.
 

Brands target by location to maximize user conversion

April 01, 2011

Marketers such as AT&T, American Express Corp. and Westin Hotels & Resorts are flocking to location-based initiatives, saying the precision of GPS-enabled mobile devices gives them a unique 
chance at conversion.
 

Chicago Bulls test opt-in mobile effort

March 30, 2011

The Chicago Bulls NBA franchise launched a mobile initiative March 30 that allows fans to text in to receive real-time game updates, scores and player statistics via mobile phone. The team worked with Chicago-based mobile marketing firm Vibes Media on the initiative.
 

PennySaverUSA.com launches mobile site

February 07, 2011

PennySaverUSA.com, a subsidiary of direct marketing company Harte-Hanks, and a provider of free online classifieds and online coupons, formally launched a mobile optimized website on February 7. Visitors to the site can use GPS technology to search for ads and coupons in their current location.
 

Most purchases, half of transactions to be mobile by 2015: Google

February 04, 2011

Two-thirds of all purchases and half of transactions will occur on mobile devices by 2015, Google executives said February 4. Consumer coupons will also transition from their current rate of 80% push to 80% opt-in four years from now, said David Shapiro, Google's director of small business marketing.
 

Mobile Marketing Association lays out mobile promotion guidelines

December 22, 2010

The Mobile Marketing Association (MMA) published a set of guidelines and best practices for mobile promotions on December 21, urging marketers to use honesty and transparency in their mobile deals.
 

American Red Cross raises stakes on mobile

Alex Palmer December 03, 2010

The American Red Cross launched a mobile holiday donation effort this week, raising the minimum donation to $25 from $10 in years past. The campaign calls on individuals to text GIFT to 90999 in order to make the donation to the American Red Cross, to help fund efforts such as disaster response, teaching first aid and assisting the military where needed.
 

Mobile media making more impact this holiday season

Mercedes Cardona December 03, 2010

Marketers are making more use of mobile media to reach out to shoppers this holiday season and more shoppers are using their mobile devices to interact with ads, according to a new study.Engagement with mobile campaigns continues to grow, according to Millenial Media's tallies of action on its network, which covers more than 80% of the U.S. mobile ad market.
 

Disney launches location-based platform with Gowalla to engage park visitors

November 18, 2010

Disney Parks and Resorts launched a location-based initiative November 18 with mobile check-in service Gowalla to engage visitors through their mobile devices.
 

Pandora beta tests e-mail registration for mobile: DMA2010

October 12, 2010

Internet-based radio service Pandora is beta testing e-mail registration for its advertising partners on mobile devices.
 

Disney to broaden location-based services in next six months: DMA2010

October 12, 2010

The Walt Disney Company will offer deeper location-based services in the next six months to broaden its entertainment experience and to become "site location-aware," said AJ Rhodes, director of strategy and marketing at Disney.
 

Virginia launches tourism iPhone app

October 06, 2010

The Virginia Tourism Corporation launched an iPhone application October 5 to give visitors immediate information about the state and its attractions and lodging options.