Install Addicts Hold App Downloads Steady

Install Addicts Hold App Downloads Steady

Reports of the demise of the app have been greatly exaggerated. A group of largely young, female app-aholics help keep average downloads at 8.8 per month.

Ad Platform for Wearables Debuts

Ad Platform for Wearables Debuts

FitAd aims to take fitness and health brands on the run with digitally connected exercisers.

Push Notifications Doubled on Thanksgiving

Push Notifications Doubled on Thanksgiving

Bigger smartphones and a greater willingness on the part of shoppers to transact on them led retailers to send 25 million pushes.

Study: Mobile Will Have a "Huge" Holiday Season

Study: Mobile Will Have a "Huge" Holiday Season

So big, in fact, that its sales could nearly double.

IDC: Bottom Falls Out of Tablet Market

IDC: Bottom Falls Out of Tablet Market

Sales growth drops 45 points in one year; sales of iPads are in serious decline.

Will Beacons Light Up Christmas Sales at Retail?

Will Beacons Light Up Christmas Sales at Retail?

Inexpensive and manageable beacon marketing programs will get tested this holiday season, and consumers seem eager to give them a try.

Adobe Launches In-App Messaging Via iBeacons

Adobe Launches In-App Messaging Via iBeacons

New location-based capabilities will also enable marketers to send and monitor location-based emails and social messages.

WWE Studios Smacks Down Traditional Mobile App Games

WWE Studios Smacks Down Traditional Mobile App Games

A mobile Web game is the production company's new superstar in terms of engagement and conversion.

7 Mobile Marketing Strategies for the Holidays

7 Mobile Marketing Strategies for the Holidays

The most wonderful time of year can be a pain for marketers who don't have a solid mobile strategy.

Mobile Apps Rule Holiday Shopping

Mobile Apps Rule Holiday Shopping

'Tis the season for mobile browsing and purchasing.

Call Mobile Rehab: U.S. Adults Are Serious App-aholics

Call Mobile Rehab: U.S. Adults Are Serious App-aholics

In just the past year, they added 20 minutes a day to their mobile app habits.

7 Mobile Musts From Time Warner Cable and Wells Fargo

7 Mobile Musts From Time Warner Cable and Wells Fargo

Mobile should be part of your overall strategy, not just a series of disconnected campaigns.

Sorry Millennials, Gen Xers are the Real Device Divas

Sorry Millennials, Gen Xers are the Real Device Divas

And men account for a greater percentage of total time spent on mobile, according to a Nielsen survey.

Chico's Updates Its Survey Style Through Mobile

Chico's Updates Its Survey Style Through Mobile

Feedback from customer communities revealed that it was time for a new look.

Android Season Approaches

Android Season Approaches

Google's traditional release window looms large—just in time to challenge Apple's impressive iPhone 6 release.

Three Quarters of Telecoms' Mobile Presence Is in Video, Rich Media

Three Quarters of Telecoms' Mobile Presence Is in Video, Rich Media

Demographic and location targeting dominate campaigns from AT&T, Verizon, and T-Mobile, says a year-long study.

A+E Networks Tunes Into Customers' App Preferences

A+E Networks Tunes Into Customers' App Preferences

The media company sends targeted push notifications based on in-app behaviors.

Facebook Expands its Audience Network

Facebook Expands its Audience Network

The app engagement tool for marketers is opened up to more publishers worldwide.

Can Blackberry's New Device Find a Place in Today's Crowded Mobile Market?

Can Blackberry's New Device Find a Place in Today's Crowded Mobile Market?

Consumers remain enraptured in the latest products from Apple and Samsung. Will shoppers give the new Blackberry Passport the time of day?

7 Ways to Boost Mobile B2B Marketing

7 Ways to Boost Mobile B2B Marketing

B2B customers are just as if not more mobile-oriented at work as they are as consumers.

NFC Gets an Airing, Thanks to Apple

NFC Gets an Airing, Thanks to Apple

The presence of NFC chips in iPhones could expand the technology's scalability for location-based marketing. Launching Apple Pay, however, appears to be its chief purpose.

Bonnaroo Introduces iBeacons to Deliver a Rockin' Fan Experience

Bonnaroo Introduces iBeacons to Deliver a Rockin' Fan Experience

Mobile data is this music and arts festival's jam.

Digital Déclassé: Fashion Week's Mobile Losers

Digital Déclassé: Fashion Week's Mobile Losers

Pink, Tiffany, and The North Face are right with the times, but Candie's, Casio, and Joe Boxer are complete zeros when it comes to mobile style.

Interactive Push Notifications Debut

Interactive Push Notifications Debut

Urban Airship solution will free in-app marketers to move beyond the standard options of "open" or "ignore."

North American Mobile Ads Doubled to $8.1 Billion in 2013

North American Mobile Ads Doubled to $8.1 Billion in 2013

The revenue surge was a global one, with mobile advertising up 92% worldwide, according to the Interactive Advertising Bureau.

NinthDecimal Unveils Programmatic Mobile Audience Solution

NinthDecimal Unveils Programmatic Mobile Audience Solution

The company aims to address mobile programmatic buying through several recent partnerships.

Nine out of 10 Back-to-School Shoppers Will Hit the Bricks

Nine out of 10 Back-to-School Shoppers Will Hit the Bricks

They'll visit stores to touch product and avoid shipping fees, but eight of 10 plan to consult mobile devices in the aisles, a study says.

Yahoo Makes Big Play in Mobile Advertising

Yahoo Makes Big Play in Mobile Advertising

It agrees to buy Flurry, a mobile ad exchange used in more than 400,000 apps.

Mobile Attribution Is a Work in Progress

Mobile Attribution Is a Work in Progress

Marketers discuss the daunting task of—and potential solutions for—tracing sales back to mobile campaigns.

Tapjoy Partners With Experian

Tapjoy Partners With Experian

The mobile rewards company seeks to provide advertisers with improved audience targeting.

PlaceIQ Names Haslam as Marketing Chief

PlaceIQ Names Haslam as Marketing Chief

The cofounder of Ludic Labs is tabbed to direct growth of the mobile geo-location company.

What the Amazon Phone Could Mean for Marketers

What the Amazon Phone Could Mean for Marketers

Will Amazon's Android entry add another burden to marketers' already heavy mobile load? Or might it open new doors to customer interactivity?

Is Swarm the De-Gamification of Foursquare?

Is Swarm the De-Gamification of Foursquare?

The company's new app is more about linking with friends than earning badges. It is also, for now, not about advertising.

Personalization Makes for Effective Mobile Messages

Personalization Makes for Effective Mobile Messages

A recent survey shows that brands are missing out with too few personalized mobile messages.

ExactTarget Partners With LINE

ExactTarget Partners With LINE

The Salesforce-owned marketing cloud adds mobile messaging to its platform.

Going Sprobile? Sprint and T-Mobile Merger in the Works

Going Sprobile? Sprint and T-Mobile Merger in the Works

Keep your friends close—but merge with your enemies. That seems to be the thinking behind the news that Sprint is set to acquire rival T-Mobile for $32 billion.

Mobile Users OK With Being Located

Mobile Users OK With Being Located

Consumers aren't as reluctant to receive marketing messages on the run as some think, a new study shows.

The Art—and Craft—of Mobile Push

The Art—and Craft—of Mobile Push

When it comes to mobile push what you really want to do is pull—your customers in.

Mobile Trends That Make Registers Ring

Mobile Trends That Make Registers Ring

M-commerce is changing the game for marketers by building a bridge between brick-and-mortar stores and online shopping.

Latin America's Got Game

Latin America's Got Game

No matter which team takes home the World Cup trophy this year, one thing is clear: Latin America loves mobile and marketers love Latin America.

Geo-Precise Targeting Shows Marked Rise

Geo-Precise Targeting Shows Marked Rise

Nearly four-fifths of mobile ads in the first quarter homed in on specific locations and behaviors, xAd reports.

Facebook Expands Free Mobile App Program

Facebook Expands Free Mobile App Program

FbStart, a free but limited-roster program that provides tools to app developers, opens up to new applicants today.

PlaceIQ Partners to Take Its Local Intel to Desktops

PlaceIQ Partners to Take Its Local Intel to Desktops

Its agreement to tap into Tapad's Unify platform connects geo-located mobile campaigns with PCs.

Tablet Usage Is on a Serious Upswing

Tablet Usage Is on a Serious Upswing

New research says that 18.5% of all marketing emails were opened on a tablet in Q1 2014. That's up more than 5% since just nine months ago.

Mobile Video Ad Dollars to Rival Desktop in Five Years

Mobile Video Ad Dollars to Rival Desktop in Five Years

People already watch more video on smartphones and tablets than they do on desktops and laptops, says a new study.

Facebook Announces Audience Network at F8

Facebook Announces Audience Network at F8

Finally, marketers can access Facebook's mobile ad network to serve more relevant mobile ads.

Criteo Brings First-Party Cookies to Mobile

Criteo Brings First-Party Cookies to Mobile

The performance display company has unveiled its first-party cookie solution for Safari mobile Web browsing, in compliance with IAB privacy standards.

Kony Names Shirk CMO

Kony Names Shirk CMO

The mobile app platform turns to a tech marketing veteran of HP, Siemens, and Oracle.

Data Byte: Mobile Marketers Aren't Pushing Push Notifications

Data Byte: Mobile Marketers Aren't Pushing Push Notifications

Only 31% of retailers send push notifications to users that opt-in to receive them, according to a study.

6 Mobile Marketing Must-Have's

6 Mobile Marketing Must-Have's

Responsive design is but one of many features experts say are essential to successful mobile marketing.

The Tweet Beat: Samsung and Apple's Legal Grapple

The Tweet Beat: Samsung and Apple's Legal Grapple

We've been here before, haven't we? Apple and Samsung are in court for their patent infringement trial, part deux, and it's not pretty.

Mobile Payments Will Force Credit Card Marketers to Rethink Branding

Mobile Payments Will Force Credit Card Marketers to Rethink Branding

Companies promising to simplify the card carrying experience threaten to eliminate one of the credit marketer's most time-honored branding tools.

News Byte: Twitter Merges Mobile Marketing With MoPub

News Byte: Twitter Merges Mobile Marketing With MoPub

The social network instantly extends its marketing reach to another billion mobile devices.

News Byte: Google Glass Hits the Streets Today

News Byte: Google Glass Hits the Streets Today

Will connected specs catch on—at $1,500—with the general populace? Today we begin to find out.

The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

B2B apps for sales and marketing are great—but you need to create transparency around the entire process if you want to improve the likelihood of sustained success.

Four out of Five Mobile Searchers Buy—Despite Poor Search Quality

Four out of Five Mobile Searchers Buy—Despite Poor Search Quality

Study augurs huge upside for local businesses that provide their hours and driving directions.

Facebook: "We Need New Measurement for a New Era"

Facebook: "We Need New Measurement for a New Era"

Mobile's mad global growth surprised even Facebook, the company's VP of marketing solutions tells ARF conference attendees.

News Byte: One in Six Wear Wearables

News Byte: One in Six Wear Wearables

Early adopters of wearable mobile devices are young, affluent, and convenience-driven, says a Nielsen study.

News Byte: Lotame Acquires AdMobius

News Byte: Lotame Acquires AdMobius

Data management meets mobile audience segmentation as Lotame absorbs start-up.

Austin American-Statesman Mobilizes to Move Beyond Print

Austin American-Statesman Mobilizes to Move Beyond Print

Marketers hope the SXSW launch of an innovative app will give the 143-year-old Texas newspaper a 21st century image.

Mobile Marketing Insights from SXSW Interactive

Mobile Marketing Insights from SXSW Interactive

Several SXSWi speakers and attendees weigh in on key trends and issues in mobile marketing today.

Mobile Engagement Marketing Is Essential in B2B, Too

Mobile Engagement Marketing Is Essential in B2B, Too

Creating apps to help build customer engagement is as important in B2B marketing as it is in B2C marketing.

Mobile Platforms Collaborate on Deeplinking Guide

Mobile Platforms Collaborate on Deeplinking Guide

Mobile tech companies band together to create an open source, standardized guide to deeplinking best practices.

Text-Messaging Apps Help Marketers Expand Their Reach

Text-Messaging Apps Help Marketers Expand Their Reach

The recent hype about messaging apps underscores the SMS marketing opportunities.

News Byte: ReachLocal Debuts "Liger" Hybrid App Development Tool

News Byte: ReachLocal Debuts "Liger" Hybrid App Development Tool

The company behind ReachEdge debuts its hybrid framework for developing mobile apps, aptly named LigerMobile.

Mobile Advertising Reigns Supreme in Dining Industry

Mobile Advertising Reigns Supreme in Dining Industry

Mobile is more than twice as influential as online or offline sources in consumer's dining decisions, according to a report.

Even for Mobile, Retail's Priorities Are Location, Location, Location

Even for Mobile, Retail's Priorities Are Location, Location, Location

One study shows the importance using location in mobile marketing campaigns for brick-and-mortar businesses.

Mobile Shopping Is the New Normal

Mobile Shopping Is the New Normal

Whether researching products, checking prices, or making a purchase, consumers penchant for mobile interactions is increasing.

Mobile Steers Multichannel Marketing

Mobile Steers Multichannel Marketing

Marketers are revving up their multichannel marketing efforts by putting mobile in the driver's seat.

Google Sells Motorola to Lenovo for $2.91B

Google Sells Motorola to Lenovo for $2.91B

The search engine giant calls it quits with the Android smartphone and Bluetooth accessories provider.

Could Marketers Have a New Touchpoint in Proximal Identity?

Could Marketers Have a New Touchpoint in Proximal Identity?

Consumers and businesses now have a way to register unique names for their personal network of wireless devices. Should marketers take note, as well?

News Byte: 'Showrooming' Thrives in Auto Showrooms

News Byte: 'Showrooming' Thrives in Auto Showrooms

Pricing, vehicle availability, and other dealers top the list of items checked on smartphones.

Getting Mobile Customers to Talk

Getting Mobile Customers to Talk

4 ways marketers can get the most out of mobile research.

News Byte: Plumbers, Lawyers, and Hairdressers Gain Access to Mobile Ads

News Byte: Plumbers, Lawyers, and Hairdressers Gain Access to Mobile Ads

NearWoo announces a deal with AdX to allow local advertisers to target mobile ads within blocks of their businesses.

How Marketers Can Improve the Mobile Ad Experience

How Marketers Can Improve the Mobile Ad Experience

4 challenges mobile marketers face, and three ways to overcome them.

News Byte: IBM Aims to Rev Up Mobile Retail With Presence Zones

News Byte: IBM Aims to Rev Up Mobile Retail With Presence Zones

The new tool is designed to help retailers combat churn and better connect with mobile customers in-store.

Gartner: Only One in 10,000 Mobile Apps Will Pay Off by 2018

Gartner: Only One in 10,000 Mobile Apps Will Pay Off by 2018

Think brand awareness, not revenue, when developing apps. Only 5% of apps will merit fees within four years, predicts the research firm.

Personalization: The Missing Link for Mobile Marketers

Personalization: The Missing Link for Mobile Marketers

Using the proper personalization tactics is imperative to mobile marketing success.

Managing M-Commerce Disruption

Managing M-Commerce Disruption

To survive the impacts of SoLoMo commerce, retailers must innovate in the face of these evolving consumer-behavior trends.

Mobile E-commerce Exploded This Holiday Season

Mobile E-commerce Exploded This Holiday Season

Shoppers have fully embraced mobile purchasing; marketers must respond in kind.

Mazda Uses Interactive Film to Drive Leads

Mazda Uses Interactive Film to Drive Leads

The car company revs up an interactive gaming experience to generate leads and increase brand awareness.

Lowe's Hammers Home In-Store Engagement Through Mobile

Lowe's Hammers Home In-Store Engagement Through Mobile

The home improvement retailer builds in-store engagement and revenue through its mobile app.

News Byte: Marketers Are Missing Out on Mobile

News Byte: Marketers Are Missing Out on Mobile

A survey of consumers finds they're more than willing to press the 'buy' button on their smartphones--if properly approached.

Marketing to Mobile Users in an Attention Deficit World

Marketing to Mobile Users in an Attention Deficit World

Most mobile users fall into one of four use-case groups. Knowing which their customers are a part of can help marketers improve their targeting and messaging.

News Byte: BlackBerry Dumps its CMO

News Byte: BlackBerry Dumps its CMO

Frank Boulben departs along with the COO and CFO in a front-office reset.

Supermarket Brands Go Mobile

Supermarket Brands Go Mobile

Breakout use of smartphones as shopping aids has consumer packaged goods companies investing in ads on the go.

Apple Flunks Mobile Marketing

Apple Flunks Mobile Marketing

Its website is ranked last for mobile experience in a new survey of 100 retailers. REI's is tops, followed by Toys "R" Us and CVS.

Westfield Balances Personalization with Privacy

Westfield Balances Personalization with Privacy

Global shopping center Westfield personalizes consumers shopping experiences without knowing their identity.

Not all Mobile Emails Are Created Equal

Not all Mobile Emails Are Created Equal

Apple smartphone users may open more emails, but Android smartphone users look at them longer.

Brands Need Not APPly

Brands Need Not APPly

Smartphone users download 26 apps a year, but use only six regularly. Few of those are likely to be branded apps, a new study says.

Pizza Hut Relies on Mobile to Make its Dough

Pizza Hut Relies on Mobile to Make its Dough

The pizza company launches a new mobile app to feed consumers' appetite for technology and pizza.

DMN 40 Under 40: App Attack

DMN 40 Under 40: App Attack

If you're looking for some apps-piration, check out the list below for a few of our 2013 40 Under 40 winners' faves.

Don't Leave Mobile Out in the Cold This Holiday Season

Don't Leave Mobile Out in the Cold This Holiday Season

The mobile landscape is changing. Here are three key shifts marketers should keep in mind and prepare for.

News Byte: In Mobile Marketing, Things Really Click on Weekends

News Byte: In Mobile Marketing, Things Really Click on Weekends

And what's clicking in bed at midnight these days is largely people's smartphones, a study says.

Yamaha Uses Digital to Jazz Up its Print Ads

Yamaha Uses Digital to Jazz Up its Print Ads

The company infuses print with digital to create a harmonizing ad experience.

Surviving TCPA 2013: Urgent Strategies for Mobile Marketers

Surviving TCPA 2013: Urgent Strategies for Mobile Marketers

Brands need to make two crucial changes to their mobile opt-ins, even with existing customers.

Urban Outfitters Launches New App to Fit Consumers' Style

Urban Outfitters Launches New App to Fit Consumers' Style

The specialty retailer turns to mobile to communicate with its customers.

News Byte: Samsung Mobile's Chief Product Officer Leaves Company

News Byte: Samsung Mobile's Chief Product Officer Leaves Company

Kevin Packingham leaves Samsung after working at the company for two years.

FCC Set to Enforce New Telephone Privacy Rules

FCC Set to Enforce New Telephone Privacy Rules

Changes to the Telephone Consumer Protection Act have serious implications for SMS text marketers.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...