Cartoon: Mobile at the Oasis

Some things really are a matter of life or death

Cartoon: "X" it Away if You Can

How can we make advertisers understand how annoying this is?

Snapchat on Ascendency as Twitter Decline Continues

Snapchat on Ascendency as Twitter Decline Continues

What eMarketer expects for Snapchat's ad revenue growth and how the social network's user base compares to Twitter's.

Teleflora Grows a Mobile Strategy

Teleflora Grows a Mobile Strategy

The online flower service started testing new mobile initiatives last year, and the results are beginning to bloom.

Cartoon: Car Farm

When we don't put away childish things, just upgrade them

Facebook Updates Offers and Speeds Up Mobile Load Time

Facebook Updates Offers and Speeds Up Mobile Load Time

The social network announces enhanced and new capabilities to drive purchases across channels and improve the mobile experience.

The Market of the Incentivized Data Exchange

The Market of the Incentivized Data Exchange

The market for mobile apps with consumer incentive is growing.

Geolocation Marketing In the Not-To-Distant Future

Geolocation Marketing In the Not-To-Distant Future

Smart lenses, ubiquitous ads, and stores knowing an incredible amount about you - all coming soon

"Ad-Free" Apps Are Probably Never Going to Be A Thing

"Ad-Free" Apps Are Probably Never Going to Be A Thing

WhatsApp has come a long way from "No one wakes up excited to see more advertising."

Marketers Need to Rethink Digital Advertising

Marketers Need to Rethink Digital Advertising

Because Apple, ad blockers, and now Google are starting to do it for them.

Five Minutes With: Udayan Bose on Cracking Mobile Search

Five Minutes With: Udayan Bose on Cracking Mobile Search

Udayan Bose of SEM solutions provider NetElixir on challenges and opportunities in the search marketing space

How Does Mobile Marketing Fit In?

How Does Mobile Marketing Fit In?

Notes on the NYT experiment from Rio

Bots Not Yet Ready for Prime Time

Bots Not Yet Ready for Prime Time

Plenty of promise, but low adoption

Some Totally Free Pokemon GO Ideas From DMN

Some Totally Free Pokemon GO Ideas From DMN

We're not brand marketers, so we're giving away ideas for free

Five Minutes With: Mobile VR Ads will Move Industry Forward, says Arun Pattabhiraman

Five Minutes With: Mobile VR Ads will Move Industry Forward, says Arun Pattabhiraman

Arun Pattabhiraman of InMobi talks about mobile VR opportunities, retaining lifetime value customers, and the continuing challenges of attribution

Cartoon: Get Your Brand on the Streets—and Everywhere Else

Why stop at ads on vehicles?

All the Ways Marketers Are Taking Advantage of The Pokemon Craze

All the Ways Marketers Are Taking Advantage of The Pokemon Craze

When a phenomenon like Pokémon Go enters the public consciousness, brands are never far behind.

Facebook Has Won The Mobile War

Facebook Has Won The Mobile War

Excellent mobile results validates Zuckerberg's 2012 company crisis

How Brands Helped Kill the App

How Brands Helped Kill the App

Apps were supposed be the future of mobile advertising, but too many useless, self-serving efforts are once again killing the golden goose.

In Yahoo, Verizon Bids for Future Ad Diversification

In Yahoo, Verizon Bids for Future Ad Diversification

Telecom looking to futureproof its business

Five Minutes With: It All Comes Down to Mobile, says Jim Schinella

Five Minutes With: It All Comes Down to Mobile, says Jim Schinella

Jim Schinella of mobile ad tech company Fyber on the challenge of staying at the forefront of mobile monetization

Spotlight on: Ad-Supported Phones

Spotlight on: Ad-Supported Phones

Some considerations for brands on the potential future of mobile advertising.

Why Can't Google Get the Hang of Messaging Apps?

Why Can't Google Get the Hang of Messaging Apps?

Allo and Duo are coming. Here's hoping they don't join Google's long list of questionable communications apps.

Five Post-Pokemon AR Thoughts

Five Post-Pokemon AR Thoughts

The world is quite ready for the AR revolution and other points

One on One: Consumers Moving Across the World, with Duncan McCall

One on One: Consumers Moving Across the World, with Duncan McCall

Duncan McCall, CEO of Place IQ, discusses the importance of location to modeling consumer behavior

Cartoon: Pokémon Stop

How about chasing reality instead?

Five Minutes With: Marc Roth on Mobile Tracking, Compliance, and Self-Regulation

Five Minutes With: Marc Roth on Mobile Tracking, Compliance, and Self-Regulation

In the absence of laws and regulations that are directly applicable to mobile tracking, industry leaders need to identify what issues are raised by the channel and develop best practices for its members, he says.

Pokemon Go Just Revived AR

Pokemon Go Just Revived AR

The viral sensation is a big deal for AR and gaming, and could even change the way businesses monetize mobile data.

(Live From Cannes) Mobile: Ways Brands and Agencies Can Win the Data War

(Live From Cannes) Mobile: Ways Brands and Agencies Can Win the Data War

Who owns mobile data - Advertisers? Agencies? Publishers? Walled garden platforms? Data intermediaries? Are brands and agencies successful in bridging the data chasms of a post-cookie world?

Five Minutes With: Shine Co-founders Talk Mindfulness, Bots

Five Minutes With: Shine Co-founders Talk Mindfulness, Bots

Daily affirmations through mobile messaging

Spotlight On: Live Streaming from the Capitol

Spotlight On: Live Streaming from the Capitol

Keith O'Brien discusses the ramifications from last night's House Democrats live stream on gun violence. He discusses how it impacts politics, C-SPAN, broadcast media, and brands.

Five Minutes With: John Coombs, CEO of Rover

Five Minutes With: John Coombs, CEO of Rover

John Coombs of Toronto-based beacon platform Rover takes the temperature of location marketing

Of Course There's Now Emoji-Based Ad Targeting on Twitter

Of Course There's Now Emoji-Based Ad Targeting on Twitter

Interest-based targeting enters a predictable, new world

Snapchat Announces Partnerships, Analytics Upgrade

Snapchat Announces Partnerships, Analytics Upgrade

Snapchat grows up, gives advertisers what they need

App Downloads Hit A Wall (Except for Snapchat and Uber)

App Downloads Hit A Wall (Except for Snapchat and Uber)

Users satiated with apps and it's showing

Choosing a Deep Link Strategy for an App

Choosing a Deep Link Strategy for an App

Deep linking plays a key role in the digital customer journey

Follow Data, Find Customer

Follow Data, Find Customer

YouAppi is a matchmaker when it comes to mobile messages and the right recipients

Location, Location, (Understanding) Location

Location, Location, (Understanding) Location

Location marketing breaks down the barriers between digital and "real" world customer journeys

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.

How to plan a paid search call extension strategy

How to plan a paid search call extension strategy

A guide to the world of paid search call extensions--and their potential marketing benefits

Wearables: The Future of Omnichannel

Wearables: The Future of Omnichannel

Each second, Apple Watches, Fitbits, and other wearable devices are collecting reams of personal data. Tech-savvy marketers today say those insights are fueling a new wave of increasingly effortless, seamless shopping experiences.

Spotlight On: Google I/O

Spotlight On: Google I/O

Mere hours away, here's what marketers can expect to see at Google I/O.

10 Smart Ways to Enhance Your Mobile Strategy

10 Smart Ways to Enhance Your Mobile Strategy

Suggestions for better leveraging the device and strengthening your messaging.

Are your videos mobile-ready?

Are your videos mobile-ready?

The marketer's guide to the windfalls and pitfalls of the Internet of Things

The marketer's guide to the windfalls and pitfalls of the Internet of Things

The Internet of Things is well known, but not well understood. Here's everything marketers need to know before diving into this latest tech trend.

Spotlight On: Snapchat's Increasing Social Media Power

Spotlight On: Snapchat's Increasing Social Media Power

Far beyond a fad, Snapchat is taking over the world

Schlafly Taps Into Mobile Marketing

Schlafly Taps Into Mobile Marketing

The independent craft brewery debuts a new app and implements beacon technology to better engage customers and help them find its products.

Facebook: marketers should mobile-optimize their video content

Facebook: marketers should mobile-optimize their video content

Facebook is helping marketers develop optimal mobile video content

Five Minutes With: Ittai Shiu, VP Creative Strategy at Exponential

Five Minutes With: Ittai Shiu, VP Creative Strategy at Exponential

Ittai Shiu looks at current and coming challenges in the ad tech space

LivePerson: life after voice

LivePerson: life after voice

Messaging is the big disruptor in brand/consumer communications

Meet the CEO: Mitch Alhenius of Feed Inc.

Meet the CEO: Mitch Alhenius of Feed Inc.

Why marketers should be interested in Sesame, Feed Inc.'s secure cognitive messaging app

Lowe's Drills Into the Fast-Growing Wearables Market

Lowe's Drills Into the Fast-Growing Wearables Market

The retail home improvement chain reaches its customers through smartwatches and smartphones to meet shoppers' needs anytime and anywhere.

Marketing Is Aging Like a Fine Wine [Infographic]

Marketing Is Aging Like a Fine Wine [Infographic]

The discipline is projected to mature into a rich blend of social media and mobile engagement.

Facebook opens brand window to Messenger

Facebook opens brand window to Messenger

The new suite of tools will enhance interactive marketing on the chat platform, Facebook CEO Mark Zuckerberg said.

Salience: making smartphones smarter

Salience: making smartphones smarter

Lexalytics brings its text analysis toolkit to bear on sorting out smartphone clutter

Personalization Makes the Customer Grow Fonder

Personalization Makes the Customer Grow Fonder

Singapore-based dating app Paktor uses profile and behavioral data combined with testing to guide its personalization efforts.

"It's Not About the Device, It's About the Experience"

"It's Not About the Device, It's About the Experience"

Improving customers' brand interactions on mobile starts with a focus on the customer rather than on the device.

3 Oscar-Worthy Marketing Channels

3 Oscar-Worthy Marketing Channels

Which one wins best customer touchpoint in a leading role? Read on to find out.

Playbill's Mobile App Delivers a Customer Engagement Command Performance

Playbill's Mobile App Delivers a Customer Engagement Command Performance

The theater media company, known for its print show guides, launches a new mobile app to provide patrons with timely, contextually relevant content before, during, and after performances.

The Apple Falls: iPhone Sees Its First Sales Decline

The Apple Falls: iPhone Sees Its First Sales Decline

Newton could've predicted it. iPhone sales fell 3.3 million units and 2.7 share points in the fourth quarter.

ICON Health and Fitness Uses Mobile to Ramp Up Sales

ICON Health and Fitness Uses Mobile to Ramp Up Sales

Mobile has helped the fitness equipment manufacturer quadruple the customer product registration data it collects—data that it uses to garner cross-sales.

Half of Digital Shoppers Will Use Phones to Buy in 2017

Half of Digital Shoppers Will Use Phones to Buy in 2017

Bigger smartphones make for bigger sales, rising at a $20 billion clip over the next three years.

Mobile Proves to Be Fruitful for Email [Infographic]

Mobile Proves to Be Fruitful for Email [Infographic]

The mobile channel produces fertile results in terms of email opens and read time.

Helpshift Teams with Salesforce to Bring Mobile to Mainstream Firms

Helpshift Teams with Salesforce to Bring Mobile to Mainstream Firms

Helpshift brings automated mobile customer service to a major CRM solution

Is Your Mobile Ad Engagement Driven by Fat-Thumb Syndrome?

Is Your Mobile Ad Engagement Driven by Fat-Thumb Syndrome?

60% of U.S. adults surveyed say their mobile banner ad clicks are accidental

Wearable Tech = Vital Data

Wearable Tech = Vital Data

OK, apparently my Fitbit isn't just a cool tech toy; it's a marketer's dream.

The Mobile Matchup: Apps Versus Web

The Mobile Matchup: Apps Versus Web

A recent study analyzes which mobile interaction touchpoint consumers prefer and why.

The Shining Star of CES: Mobile

The Shining Star of CES: Mobile

Cybersecurity and virtual reality were also hot; 3D printing not so much. Rising from the ashes was Blackberry.

Shelfbucks Buys IoT Platform

Shelfbucks Buys IoT Platform

Its addition of Emmoco takes it a step closer to enable brands to establish one-to-one connections in-store.

B2Bs Plan to Roll Up Digital and Mobile Capabilities [Infographic]

B2Bs Plan to Roll Up Digital and Mobile Capabilities [Infographic]

But the future of search and display is fishy for companies in marketing services, media, and technology.

Phablets May Be the Best Thing That Ever Happened to Apps

Phablets May Be the Best Thing That Ever Happened to Apps

The 5- to 6.9-inch-screen smartphone is almost single-handedly responsible for a 58% increase in app sessions in 2015.

Device-Wise, Holiday 2015 Was Phabulous

Device-Wise, Holiday 2015 Was Phabulous

More than a quarter of device activations were phablets, twice as many as last year.

Data-Driven Marketing Is Music to Pandora's Ears

Data-Driven Marketing Is Music to Pandora's Ears

The streaming radio company leverages customer usage and demographic data to attract high-quality listeners.

Marketing to Generation General

Marketing to Generation General

Sweeping generalizations of millennials can make it harder for marketers to appeal to this coming-of-age generation.

Is BlackBerry Back?

Is BlackBerry Back?

With its new PRIV and a few thousand new enterprise customers, the clickable keyboard smartphone is making some noise.

Top 8 Smartphone Apps Are Owned by Facebook and Google

Top 8 Smartphone Apps Are Owned by Facebook and Google

Facebook Messenger and Instagram break into the U.S. top 10; Apple holds the bottom two slots.

Go Mobile. Consumers Already Have.

Go Mobile. Consumers Already Have.

The vast majority of U.S. consumers are just as likely to make a purchase via tablet as smartphones.

Mobile Payments Are on the Rise

Mobile Payments Are on the Rise

Sixty-one percent of shoppers want to use mobile pay this holiday season.

Apps That Leading Marketers Love

Apps That Leading Marketers Love

Mobile life is all about fun and function for DMN's 2015 40 Under 40 award winners.

Mobile Continues to Drive Email Clicks

Mobile Continues to Drive Email Clicks

A new study shows that more shoppers click email content on their mobile devices.

It's All About the Three Wise Channels This Holiday Season

It's All About the Three Wise Channels This Holiday Season

Don't forsake one channel for another. Customers are shopping across mobile, online, and in-store.

Five Minutes With: David Smith, MD National Sales, ONE mobile

Five Minutes With: David Smith, MD National Sales, ONE mobile

Mobile adman David Smith says shiny tools are not more important than message, placement and metrics

Are Millennials Really That Hard to Win Over?

Are Millennials Really That Hard to Win Over?

Maybe so, but one strategist says that mobile may be the answer .

Mobile Gives Bleacher Report Fans a Content-to-Court Experience

Mobile Gives Bleacher Report Fans a Content-to-Court Experience

The sports media company debuts an app-to-app implementation that enables sports fans to purchase tickets to upcoming games.

Mobile Marketing Memorandum

Mobile Marketing Memorandum

More than 70% of customers open their email on mobile devices.

30 Billion Mobile Moments a Day Are Up for Grabs

30 Billion Mobile Moments a Day Are Up for Grabs

Marketers need help to capture those moments, says Forrester, as it christens a new vendor category: mobile engagement automation.

Speaking DoubleDutch

Speaking DoubleDutch

A new app promotes in-event engagement and post-event relationships

Vertical Videos Are About to Mobilize

Vertical Videos Are About to Mobilize

Short, mute, and vertical videos are coming to mobile screens near you thanks to a new partnership.

Panasonic Boosts Family Connections With Technology

Panasonic Boosts Family Connections With Technology

The electronics company is marketing to an underserved tech community—seniors.

A Race to the Finish: 10 Last-Minute Holiday Marketing Tips

A Race to the Finish: 10 Last-Minute Holiday Marketing Tips

The clock is ticking, but marketers can still make these final tweaks before the holiday rush.

Goodyear Makes Good Use of Micro-Moments

Goodyear Makes Good Use of Micro-Moments

Mobile has been a game-changer for this tire company. Here's how the organization spins the channel to capitalize on key moments throughout the shopper journey. Plus, six tips on how to get started.

Bucky Scores With Beacons

Bucky Scores With Beacons

The University of Wisconsin Athletics department relies on beacons and geo-fencing to enhance fan engagement.

84 Percent of Millennials Act on Push Notifications

84 Percent of Millennials Act on Push Notifications

Millennial men (86%) are more likely to respond to push notifications than their female counterparts (79%).

Marketers Must Seize "Magic Moments" This Holiday Season

Marketers Must Seize "Magic Moments" This Holiday Season

New data suggests that consumers plan to use their smartphones to shop during small windows of free time this holiday season, rather than during the traditional one-day rush.

A Little SOS for SMS Marketing

A Little SOS for SMS Marketing

Analysts break down the ever-evolving role of text messages in users' everyday lives and, consequently, in marketing plans.

Shoppers Say "I Do" to Mobile and Social [Infographic]

Shoppers Say "I Do" to Mobile and Social [Infographic]

The duo is a match made in heaven for maintaining engagement this holiday season.

Five Minutes With: Julie Ginches, CMO at Kahuna

Five Minutes With: Julie Ginches, CMO at Kahuna

Julie Ginches of Kahuna talks communication automation and other marketing tech challenges

What Kind of Retail Marketing Do Your Customers Fall For? [Infographic]

What Kind of Retail Marketing Do Your Customers Fall For? [Infographic]

Here's a hint: Personalization should be the apple of every marketer's eye.

Five Minutes With: Michael Hayes, CMO and Revenue Officer at UberMedia

Five Minutes With: Michael Hayes, CMO and Revenue Officer at UberMedia

Michael Hayes of mobile digital agency UberMedia looks at the disconnect between campaigns and content and other challenges in the world of mobile advertising

4 Tips for Surviving a Hyperconnected World

4 Tips for Surviving a Hyperconnected World

How marketers can thrive in a world of connected devices and growing expectations.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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