Apple's foray into wearables may catalyze the next phase of mobile. Here are a few ways to prepare.
To get a handle on the hard-to-track and evolving channel, George Ivie needs more help (and more data) from marketers.
Colorful makeup brand Urban Decay brings the gorgeous in-store experience to mobile.
The Series D funding more than doubles the VC stake in Localytics, an analytics platform for app marketers.
The messaging company supplants dozens of beacons in-store with one central device acting as an indoor GPS-powered transmitter.
Here's what marketers should do about it.
The football team launches a content-filled tablet app to bring the game-day experience to fans outside of Ralph Wilson Stadium.
Because mobile isn't complicated enough.
It will partner with established carriers on an MVNO that aims to merge cell and Wi-Fi networks seamlessly.
Not every business needs a mobile app, but there are times when marketers should invest in these more detailed experiences.
Instead of creating an app, the activity-finding platform made its mobile debut with a mobile-optimized website.
An enhanced mobile customer experience can build a brand.
Four experts discuss why mobile marketing is so important now and provide advice on what areas of mobile will be critical to master in the coming year.
Digital targeting becomes a must for mass marketers. More than 50% of consumers make shopping lists and download coupons to their mobile devices.
Tech-savvy shoppers craft the storylines in a recent mobile campaign from the consumer electronics giant.
But a new study says that an increased use in mobile devices has also led to a slight decline in click rates.
General Motors to introduce a geo-located, in-auto marketing connection for brands at CES this week.
More than half said retailers aren't so smart about smartphones, saying they barely meet expectations. Load times are high and payment technology is scarce, they gripe.
Reports of the demise of the app have been greatly exaggerated. A group of largely young, female app-aholics help keep average downloads at 8.8 per month.
FitAd aims to take fitness and health brands on the run with digitally connected exercisers.
Bigger smartphones and a greater willingness on the part of shoppers to transact on them led retailers to send 25 million pushes.
So big, in fact, that its sales could nearly double.
Sales growth drops 45 points in one year; sales of iPads are in serious decline.
Inexpensive and manageable beacon marketing programs will get tested this holiday season, and consumers seem eager to give them a try.
New location-based capabilities will also enable marketers to send and monitor location-based emails and social messages.
A mobile Web game is the production company's new superstar in terms of engagement and conversion.
The most wonderful time of year can be a pain for marketers who don't have a solid mobile strategy.
'Tis the season for mobile browsing and purchasing.
In just the past year, they added 20 minutes a day to their mobile app habits.
Mobile should be part of your overall strategy, not just a series of disconnected campaigns.
And men account for a greater percentage of total time spent on mobile, according to a Nielsen survey.
Feedback from customer communities revealed that it was time for a new look.
Google's traditional release window looms large—just in time to challenge Apple's impressive iPhone 6 release.
Demographic and location targeting dominate campaigns from AT&T, Verizon, and T-Mobile, says a year-long study.
The media company sends targeted push notifications based on in-app behaviors.
The app engagement tool for marketers is opened up to more publishers worldwide.
Consumers remain enraptured in the latest products from Apple and Samsung. Will shoppers give the new Blackberry Passport the time of day?
B2B customers are just as if not more mobile-oriented at work as they are as consumers.
The presence of NFC chips in iPhones could expand the technology's scalability for location-based marketing. Launching Apple Pay, however, appears to be its chief purpose.
Mobile data is this music and arts festival's jam.
Pink, Tiffany, and The North Face are right with the times, but Candie's, Casio, and Joe Boxer are complete zeros when it comes to mobile style.
Urban Airship solution will free in-app marketers to move beyond the standard options of "open" or "ignore."
The revenue surge was a global one, with mobile advertising up 92% worldwide, according to the Interactive Advertising Bureau.
The company aims to address mobile programmatic buying through several recent partnerships.
They'll visit stores to touch product and avoid shipping fees, but eight of 10 plan to consult mobile devices in the aisles, a study says.
It agrees to buy Flurry, a mobile ad exchange used in more than 400,000 apps.
Marketers discuss the daunting task of—and potential solutions for—tracing sales back to mobile campaigns.
The mobile rewards company seeks to provide advertisers with improved audience targeting.
The cofounder of Ludic Labs is tabbed to direct growth of the mobile geo-location company.
Will Amazon's Android entry add another burden to marketers' already heavy mobile load? Or might it open new doors to customer interactivity?
The company's new app is more about linking with friends than earning badges. It is also, for now, not about advertising.
A recent survey shows that brands are missing out with too few personalized mobile messages.
The Salesforce-owned marketing cloud adds mobile messaging to its platform.
Keep your friends close—but merge with your enemies. That seems to be the thinking behind the news that Sprint is set to acquire rival T-Mobile for $32 billion.
Consumers aren't as reluctant to receive marketing messages on the run as some think, a new study shows.
When it comes to mobile push what you really want to do is pull—your customers in.
M-commerce is changing the game for marketers by building a bridge between brick-and-mortar stores and online shopping.
No matter which team takes home the World Cup trophy this year, one thing is clear: Latin America loves mobile and marketers love Latin America.
Nearly four-fifths of mobile ads in the first quarter homed in on specific locations and behaviors, xAd reports.
FbStart, a free but limited-roster program that provides tools to app developers, opens up to new applicants today.
Its agreement to tap into Tapad's Unify platform connects geo-located mobile campaigns with PCs.
New research says that 18.5% of all marketing emails were opened on a tablet in Q1 2014. That's up more than 5% since just nine months ago.
People already watch more video on smartphones and tablets than they do on desktops and laptops, says a new study.
Finally, marketers can access Facebook's mobile ad network to serve more relevant mobile ads.
The performance display company has unveiled its first-party cookie solution for Safari mobile Web browsing, in compliance with IAB privacy standards.
The mobile app platform turns to a tech marketing veteran of HP, Siemens, and Oracle.
Only 31% of retailers send push notifications to users that opt-in to receive them, according to a study.
Responsive design is but one of many features experts say are essential to successful mobile marketing.
We've been here before, haven't we? Apple and Samsung are in court for their patent infringement trial, part deux, and it's not pretty.
Companies promising to simplify the card carrying experience threaten to eliminate one of the credit marketer's most time-honored branding tools.
The social network instantly extends its marketing reach to another billion mobile devices.
Will connected specs catch on—at $1,500—with the general populace? Today we begin to find out.
B2B apps for sales and marketing are great—but you need to create transparency around the entire process if you want to improve the likelihood of sustained success.
Study augurs huge upside for local businesses that provide their hours and driving directions.
Mobile's mad global growth surprised even Facebook, the company's VP of marketing solutions tells ARF conference attendees.
Early adopters of wearable mobile devices are young, affluent, and convenience-driven, says a Nielsen study.
Data management meets mobile audience segmentation as Lotame absorbs start-up.
Marketers hope the SXSW launch of an innovative app will give the 143-year-old Texas newspaper a 21st century image.
Several SXSWi speakers and attendees weigh in on key trends and issues in mobile marketing today.
Creating apps to help build customer engagement is as important in B2B marketing as it is in B2C marketing.
Mobile tech companies band together to create an open source, standardized guide to deeplinking best practices.
The recent hype about messaging apps underscores the SMS marketing opportunities.
The company behind ReachEdge debuts its hybrid framework for developing mobile apps, aptly named LigerMobile.
Mobile is more than twice as influential as online or offline sources in consumer's dining decisions, according to a report.
One study shows the importance using location in mobile marketing campaigns for brick-and-mortar businesses.
Whether researching products, checking prices, or making a purchase, consumers penchant for mobile interactions is increasing.
Marketers are revving up their multichannel marketing efforts by putting mobile in the driver's seat.
The search engine giant calls it quits with the Android smartphone and Bluetooth accessories provider.
Consumers and businesses now have a way to register unique names for their personal network of wireless devices. Should marketers take note, as well?
Pricing, vehicle availability, and other dealers top the list of items checked on smartphones.
4 ways marketers can get the most out of mobile research.
NearWoo announces a deal with AdX to allow local advertisers to target mobile ads within blocks of their businesses.
4 challenges mobile marketers face, and three ways to overcome them.
The new tool is designed to help retailers combat churn and better connect with mobile customers in-store.
Think brand awareness, not revenue, when developing apps. Only 5% of apps will merit fees within four years, predicts the research firm.
Using the proper personalization tactics is imperative to mobile marketing success.
To survive the impacts of SoLoMo commerce, retailers must innovate in the face of these evolving consumer-behavior trends.
Shoppers have fully embraced mobile purchasing; marketers must respond in kind.
The car company revs up an interactive gaming experience to generate leads and increase brand awareness.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...