The Approaching New Mobile Season Heats Up on Social

The Approaching New Mobile Season Heats Up on Social

New devices from Motorola and OnePlus spark excitement—and debate—ahead of anticipated fall releases.

A Seamless App Experience or Bust

A Seamless App Experience or Bust

70% of respondents say the performance of a mobile app impacts their perception of the retailer.

Seizing the Moments Is Essential to Mobile Dominance

Seizing the Moments Is Essential to Mobile Dominance

Platforms like Google and Facebook, not apps, will control mobile minutes and, in turn, the mobile universe, says a Forrester report.

App Marketing Costs Decline

App Marketing Costs Decline

The cost to maintain loyal users dropped 10% to $2.47 in May, as app developers turn up the volume on targeting.

Cooking Up a Way to Reach Millennials

Cooking Up a Way to Reach Millennials

31% of millennials say the decision of what to cook is the least enjoyable part of the cooking process.

Mobile Video Views Show Alarming Growth

Mobile Video Views Show Alarming Growth

Smartphone and tablet views have quadrupled in two years, leading mobile to claim 50% of video viewership by year's end, says a study.

The New Frontier of Mobile Marketing

The New Frontier of Mobile Marketing

Here's a look at how some top brands are using live-streaming apps Meerkat and Periscope.

Mobile Video Ad Spend Is Growing, Despite Qualms

Mobile Video Ad Spend Is Growing, Despite Qualms

According to eMarketer, U.S. mobile video advertising will grow more than 70% to $2.62 billion in 2015

Consumers' Shopping Cart Use and Expectations

Consumers' Shopping Cart Use and Expectations

Nearly three quarters of respondents use online shopping carts to store items they plan to buy later.

Mobile Ads Send Store Visits Up 80% on First Day

Mobile Ads Send Store Visits Up 80% on First Day

Other key findings from new study: Video launches ad view times skyward; marketers' top targets are techies and ethnic groups.

Half of Americans Watch Long Videos on Smartphones

Half of Americans Watch Long Videos on Smartphones

And more than a third of people worldwide view 5-minute-plus videos on a daily basis, according to a new survey.

Smartphone Growth Slows by More Than Half

Smartphone Growth Slows by More Than Half

IDC forecasts an 11% rise in global shipments this year, down from around 28% in 2014. Slow Chinese and Android growth is the reason.

Sizmek Signs Partner to Add Store Inventory to Mobile Ads

Sizmek Signs Partner to Add Store Inventory to Mobile Ads

Retailigence keeps tabs on product availability at more than two million stores.

Study: Mobile Campaigns Drive Twice the Sales of Desktop

Study: Mobile Campaigns Drive Twice the Sales of Desktop

A mobile ad platform releases what it claims is the first true benchmarking of the channel's impact on in-store sales.

Samsung Maintains Smartphone Dominance

Samsung Maintains Smartphone Dominance

Apple cut into its share in 2014, but the Android leader fights back in Q1 to hold a quarter of the market.

Preparing for the Mini-Mobile Wave

Preparing for the Mini-Mobile Wave

Apple's foray into wearables may catalyze the next phase of mobile. Here are a few ways to prepare.

MRC Chief: Mobile Metrics Standards Are a Long Way Off

MRC Chief: Mobile Metrics Standards Are a Long Way Off

To get a handle on the hard-to-track and evolving channel, George Ivie needs more help (and more data) from marketers.

The Beauty of Marketing Is in the Eye of the Customer

The Beauty of Marketing Is in the Eye of the Customer

Colorful makeup brand Urban Decay brings the gorgeous in-store experience to mobile.

Startup Raises $35 Million for Predictive App-alytics

Startup Raises $35 Million for Predictive App-alytics

The Series D funding more than doubles the VC stake in Localytics, an analytics platform for app marketers.

Smartfocus Debuts Virtual Beacons

Smartfocus Debuts Virtual Beacons

The messaging company supplants dozens of beacons in-store with one central device acting as an indoor GPS-powered transmitter.

The Phablet Is Here to Stay

The Phablet Is Here to Stay

Here's what marketers should do about it.

Buffalo Bills Huddle Mobile and Content Together to Win Fan Engagement

Buffalo Bills Huddle Mobile and Content Together to Win Fan Engagement

The football team launches a content-filled tablet app to bring the game-day experience to fans outside of Ralph Wilson Stadium.

Apple Ignites the Web (Again) With the Apple Watch

Apple Ignites the Web (Again) With the Apple Watch

Because mobile isn't complicated enough.

Google to Introduce Mobile Network

Google to Introduce Mobile Network

It will partner with established carriers on an MVNO that aims to merge cell and Wi-Fi networks seamlessly.

To App, or Not to App?

To App, or Not to App?

Not every business needs a mobile app, but there are times when marketers should invest in these more detailed experiences.

Zerve Takes Alternative Route on Mobile Journey

Zerve Takes Alternative Route on Mobile Journey

Instead of creating an app, the activity-finding platform made its mobile debut with a mobile-optimized website.

Marketers Should Increase Their Mobile App Spend in 2015

Marketers Should Increase Their Mobile App Spend in 2015

An enhanced mobile customer experience can build a brand.

4 Reasons Marketers Need to Master Mobile

4 Reasons Marketers Need to Master Mobile

Four experts discuss why mobile marketing is so important now and provide advice on what areas of mobile will be critical to master in the coming year.

70 Percent of Consumers Buy CPG Products After Seeing Mobile Ads

70 Percent of Consumers Buy CPG Products After Seeing Mobile Ads

Digital targeting becomes a must for mass marketers. More than 50% of consumers make shopping lists and download coupons to their mobile devices.

Philips Sparks Deep Engagement With Playful Mobile Videos

Philips Sparks Deep Engagement With Playful Mobile Videos

Tech-savvy shoppers craft the storylines in a recent mobile campaign from the consumer electronics giant.

Mobile Responsible for Rise in Email Open Rates

Mobile Responsible for Rise in Email Open Rates

But a new study says that an increased use in mobile devices has also led to a slight decline in click rates.

Dunkin' and Priceline Hitch a Ride With OnStar

Dunkin' and Priceline Hitch a Ride With OnStar

General Motors to introduce a geo-located, in-auto marketing connection for brands at CES this week.

Consumers Give Marketers a C-Minus in Mobile

Consumers Give Marketers a C-Minus in Mobile

More than half said retailers aren't so smart about smartphones, saying they barely meet expectations. Load times are high and payment technology is scarce, they gripe.

Install Addicts Hold App Downloads Steady

Install Addicts Hold App Downloads Steady

Reports of the demise of the app have been greatly exaggerated. A group of largely young, female app-aholics help keep average downloads at 8.8 per month.

Ad Platform for Wearables Debuts

Ad Platform for Wearables Debuts

FitAd aims to take fitness and health brands on the run with digitally connected exercisers.

Push Notifications Doubled on Thanksgiving

Push Notifications Doubled on Thanksgiving

Bigger smartphones and a greater willingness on the part of shoppers to transact on them led retailers to send 25 million pushes.

Study: Mobile Will Have a "Huge" Holiday Season

Study: Mobile Will Have a "Huge" Holiday Season

So big, in fact, that its sales could nearly double.

IDC: Bottom Falls Out of Tablet Market

IDC: Bottom Falls Out of Tablet Market

Sales growth drops 45 points in one year; sales of iPads are in serious decline.

Will Beacons Light Up Christmas Sales at Retail?

Will Beacons Light Up Christmas Sales at Retail?

Inexpensive and manageable beacon marketing programs will get tested this holiday season, and consumers seem eager to give them a try.

Adobe Launches In-App Messaging Via iBeacons

Adobe Launches In-App Messaging Via iBeacons

New location-based capabilities will also enable marketers to send and monitor location-based emails and social messages.

WWE Studios Smacks Down Traditional Mobile App Games

WWE Studios Smacks Down Traditional Mobile App Games

A mobile Web game is the production company's new superstar in terms of engagement and conversion.

7 Mobile Marketing Strategies for the Holidays

7 Mobile Marketing Strategies for the Holidays

The most wonderful time of year can be a pain for marketers who don't have a solid mobile strategy.

Mobile Apps Rule Holiday Shopping

Mobile Apps Rule Holiday Shopping

'Tis the season for mobile browsing and purchasing.

Call Mobile Rehab: U.S. Adults Are Serious App-aholics

Call Mobile Rehab: U.S. Adults Are Serious App-aholics

In just the past year, they added 20 minutes a day to their mobile app habits.

7 Mobile Musts From Time Warner Cable and Wells Fargo

7 Mobile Musts From Time Warner Cable and Wells Fargo

Mobile should be part of your overall strategy, not just a series of disconnected campaigns.

Sorry Millennials, Gen Xers are the Real Device Divas

Sorry Millennials, Gen Xers are the Real Device Divas

And men account for a greater percentage of total time spent on mobile, according to a Nielsen survey.

Chico's Updates Its Survey Style Through Mobile

Chico's Updates Its Survey Style Through Mobile

Feedback from customer communities revealed that it was time for a new look.

Android Season Approaches

Android Season Approaches

Google's traditional release window looms large—just in time to challenge Apple's impressive iPhone 6 release.

Three Quarters of Telecoms' Mobile Presence Is in Video, Rich Media

Three Quarters of Telecoms' Mobile Presence Is in Video, Rich Media

Demographic and location targeting dominate campaigns from AT&T, Verizon, and T-Mobile, says a year-long study.

A+E Networks Tunes Into Customers' App Preferences

A+E Networks Tunes Into Customers' App Preferences

The media company sends targeted push notifications based on in-app behaviors.

Facebook Expands its Audience Network

Facebook Expands its Audience Network

The app engagement tool for marketers is opened up to more publishers worldwide.

Can Blackberry's New Device Find a Place in Today's Crowded Mobile Market?

Can Blackberry's New Device Find a Place in Today's Crowded Mobile Market?

Consumers remain enraptured in the latest products from Apple and Samsung. Will shoppers give the new Blackberry Passport the time of day?

7 Ways to Boost Mobile B2B Marketing

7 Ways to Boost Mobile B2B Marketing

B2B customers are just as if not more mobile-oriented at work as they are as consumers.

NFC Gets an Airing, Thanks to Apple

NFC Gets an Airing, Thanks to Apple

The presence of NFC chips in iPhones could expand the technology's scalability for location-based marketing. Launching Apple Pay, however, appears to be its chief purpose.

Bonnaroo Introduces iBeacons to Deliver a Rockin' Fan Experience

Bonnaroo Introduces iBeacons to Deliver a Rockin' Fan Experience

Mobile data is this music and arts festival's jam.

Digital Déclassé: Fashion Week's Mobile Losers

Digital Déclassé: Fashion Week's Mobile Losers

Pink, Tiffany, and The North Face are right with the times, but Candie's, Casio, and Joe Boxer are complete zeros when it comes to mobile style.

Interactive Push Notifications Debut

Interactive Push Notifications Debut

Urban Airship solution will free in-app marketers to move beyond the standard options of "open" or "ignore."

North American Mobile Ads Doubled to $8.1 Billion in 2013

North American Mobile Ads Doubled to $8.1 Billion in 2013

The revenue surge was a global one, with mobile advertising up 92% worldwide, according to the Interactive Advertising Bureau.

NinthDecimal Unveils Programmatic Mobile Audience Solution

NinthDecimal Unveils Programmatic Mobile Audience Solution

The company aims to address mobile programmatic buying through several recent partnerships.

Nine out of 10 Back-to-School Shoppers Will Hit the Bricks

Nine out of 10 Back-to-School Shoppers Will Hit the Bricks

They'll visit stores to touch product and avoid shipping fees, but eight of 10 plan to consult mobile devices in the aisles, a study says.

Yahoo Makes Big Play in Mobile Advertising

Yahoo Makes Big Play in Mobile Advertising

It agrees to buy Flurry, a mobile ad exchange used in more than 400,000 apps.

Mobile Attribution Is a Work in Progress

Mobile Attribution Is a Work in Progress

Marketers discuss the daunting task of—and potential solutions for—tracing sales back to mobile campaigns.

Tapjoy Partners With Experian

Tapjoy Partners With Experian

The mobile rewards company seeks to provide advertisers with improved audience targeting.

PlaceIQ Names Haslam as Marketing Chief

PlaceIQ Names Haslam as Marketing Chief

The cofounder of Ludic Labs is tabbed to direct growth of the mobile geo-location company.

What the Amazon Phone Could Mean for Marketers

What the Amazon Phone Could Mean for Marketers

Will Amazon's Android entry add another burden to marketers' already heavy mobile load? Or might it open new doors to customer interactivity?

Is Swarm the De-Gamification of Foursquare?

Is Swarm the De-Gamification of Foursquare?

The company's new app is more about linking with friends than earning badges. It is also, for now, not about advertising.

Personalization Makes for Effective Mobile Messages

Personalization Makes for Effective Mobile Messages

A recent survey shows that brands are missing out with too few personalized mobile messages.

ExactTarget Partners With LINE

ExactTarget Partners With LINE

The Salesforce-owned marketing cloud adds mobile messaging to its platform.

Going Sprobile? Sprint and T-Mobile Merger in the Works

Going Sprobile? Sprint and T-Mobile Merger in the Works

Keep your friends close—but merge with your enemies. That seems to be the thinking behind the news that Sprint is set to acquire rival T-Mobile for $32 billion.

Mobile Users OK With Being Located

Mobile Users OK With Being Located

Consumers aren't as reluctant to receive marketing messages on the run as some think, a new study shows.

The Art—and Craft—of Mobile Push

The Art—and Craft—of Mobile Push

When it comes to mobile push what you really want to do is pull—your customers in.

Mobile Trends That Make Registers Ring

Mobile Trends That Make Registers Ring

M-commerce is changing the game for marketers by building a bridge between brick-and-mortar stores and online shopping.

Latin America's Got Game

Latin America's Got Game

No matter which team takes home the World Cup trophy this year, one thing is clear: Latin America loves mobile and marketers love Latin America.

Geo-Precise Targeting Shows Marked Rise

Geo-Precise Targeting Shows Marked Rise

Nearly four-fifths of mobile ads in the first quarter homed in on specific locations and behaviors, xAd reports.

Facebook Expands Free Mobile App Program

Facebook Expands Free Mobile App Program

FbStart, a free but limited-roster program that provides tools to app developers, opens up to new applicants today.

PlaceIQ Partners to Take Its Local Intel to Desktops

PlaceIQ Partners to Take Its Local Intel to Desktops

Its agreement to tap into Tapad's Unify platform connects geo-located mobile campaigns with PCs.

Tablet Usage Is on a Serious Upswing

Tablet Usage Is on a Serious Upswing

New research says that 18.5% of all marketing emails were opened on a tablet in Q1 2014. That's up more than 5% since just nine months ago.

Mobile Video Ad Dollars to Rival Desktop in Five Years

Mobile Video Ad Dollars to Rival Desktop in Five Years

People already watch more video on smartphones and tablets than they do on desktops and laptops, says a new study.

Facebook Announces Audience Network at F8

Facebook Announces Audience Network at F8

Finally, marketers can access Facebook's mobile ad network to serve more relevant mobile ads.

Criteo Brings First-Party Cookies to Mobile

Criteo Brings First-Party Cookies to Mobile

The performance display company has unveiled its first-party cookie solution for Safari mobile Web browsing, in compliance with IAB privacy standards.

Kony Names Shirk CMO

Kony Names Shirk CMO

The mobile app platform turns to a tech marketing veteran of HP, Siemens, and Oracle.

Data Byte: Mobile Marketers Aren't Pushing Push Notifications

Data Byte: Mobile Marketers Aren't Pushing Push Notifications

Only 31% of retailers send push notifications to users that opt-in to receive them, according to a study.

6 Mobile Marketing Must-Have's

6 Mobile Marketing Must-Have's

Responsive design is but one of many features experts say are essential to successful mobile marketing.

The Tweet Beat: Samsung and Apple's Legal Grapple

The Tweet Beat: Samsung and Apple's Legal Grapple

We've been here before, haven't we? Apple and Samsung are in court for their patent infringement trial, part deux, and it's not pretty.

Mobile Payments Will Force Credit Card Marketers to Rethink Branding

Mobile Payments Will Force Credit Card Marketers to Rethink Branding

Companies promising to simplify the card carrying experience threaten to eliminate one of the credit marketer's most time-honored branding tools.

News Byte: Twitter Merges Mobile Marketing With MoPub

News Byte: Twitter Merges Mobile Marketing With MoPub

The social network instantly extends its marketing reach to another billion mobile devices.

News Byte: Google Glass Hits the Streets Today

News Byte: Google Glass Hits the Streets Today

Will connected specs catch on—at $1,500—with the general populace? Today we begin to find out.

The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

B2B apps for sales and marketing are great—but you need to create transparency around the entire process if you want to improve the likelihood of sustained success.

Four out of Five Mobile Searchers Buy—Despite Poor Search Quality

Four out of Five Mobile Searchers Buy—Despite Poor Search Quality

Study augurs huge upside for local businesses that provide their hours and driving directions.

Facebook: "We Need New Measurement for a New Era"

Facebook: "We Need New Measurement for a New Era"

Mobile's mad global growth surprised even Facebook, the company's VP of marketing solutions tells ARF conference attendees.

News Byte: One in Six Wear Wearables

News Byte: One in Six Wear Wearables

Early adopters of wearable mobile devices are young, affluent, and convenience-driven, says a Nielsen study.

News Byte: Lotame Acquires AdMobius

News Byte: Lotame Acquires AdMobius

Data management meets mobile audience segmentation as Lotame absorbs start-up.

Austin American-Statesman Mobilizes to Move Beyond Print

Austin American-Statesman Mobilizes to Move Beyond Print

Marketers hope the SXSW launch of an innovative app will give the 143-year-old Texas newspaper a 21st century image.

Mobile Marketing Insights from SXSW Interactive

Mobile Marketing Insights from SXSW Interactive

Several SXSWi speakers and attendees weigh in on key trends and issues in mobile marketing today.

Mobile Engagement Marketing Is Essential in B2B, Too

Mobile Engagement Marketing Is Essential in B2B, Too

Creating apps to help build customer engagement is as important in B2B marketing as it is in B2C marketing.

Mobile Platforms Collaborate on Deeplinking Guide

Mobile Platforms Collaborate on Deeplinking Guide

Mobile tech companies band together to create an open source, standardized guide to deeplinking best practices.

Text-Messaging Apps Help Marketers Expand Their Reach

Text-Messaging Apps Help Marketers Expand Their Reach

The recent hype about messaging apps underscores the SMS marketing opportunities.

News Byte: ReachLocal Debuts "Liger" Hybrid App Development Tool

News Byte: ReachLocal Debuts "Liger" Hybrid App Development Tool

The company behind ReachEdge debuts its hybrid framework for developing mobile apps, aptly named LigerMobile.

Mobile Advertising Reigns Supreme in Dining Industry

Mobile Advertising Reigns Supreme in Dining Industry

Mobile is more than twice as influential as online or offline sources in consumer's dining decisions, according to a report.

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