It agrees to buy Flurry, a mobile ad exchange used in more than 400,000 apps.
Marketers discuss the daunting task of—and potential solutions for—tracing sales back to mobile campaigns.
The mobile rewards company seeks to provide advertisers with improved audience targeting.
The cofounder of Ludic Labs is tabbed to direct growth of the mobile geo-location company.
Will Amazon's Android entry add another burden to marketers' already heavy mobile load? Or might it open new doors to customer interactivity?
The company's new app is more about linking with friends than earning badges. It is also, for now, not about advertising.
A recent survey shows that brands are missing out with too few personalized mobile messages.
The Salesforce-owned marketing cloud adds mobile messaging to its platform.
Keep your friends close—but merge with your enemies. That seems to be the thinking behind the news that Sprint is set to acquire rival T-Mobile for $32 billion.
Consumers aren't as reluctant to receive marketing messages on the run as some think, a new study shows.
When it comes to mobile push what you really want to do is pull—your customers in.
M-commerce is changing the game for marketers by building a bridge between brick-and-mortar stores and online shopping.
No matter which team takes home the World Cup trophy this year, one thing is clear: Latin America loves mobile and marketers love Latin America.
Nearly four-fifths of mobile ads in the first quarter homed in on specific locations and behaviors, xAd reports.
FbStart, a free but limited-roster program that provides tools to app developers, opens up to new applicants today.
Its agreement to tap into Tapad's Unify platform connects geo-located mobile campaigns with PCs.
New research says that 18.5% of all marketing emails were opened on a tablet in Q1 2014. That's up more than 5% since just nine months ago.
People already watch more video on smartphones and tablets than they do on desktops and laptops, says a new study.
Finally, marketers can access Facebook's mobile ad network to serve more relevant mobile ads.
The performance display company has unveiled its first-party cookie solution for Safari mobile Web browsing, in compliance with IAB privacy standards.
The mobile app platform turns to a tech marketing veteran of HP, Siemens, and Oracle.
Only 31% of retailers send push notifications to users that opt-in to receive them, according to a study.
Responsive design is but one of many features experts say are essential to successful mobile marketing.
We've been here before, haven't we? Apple and Samsung are in court for their patent infringement trial, part deux, and it's not pretty.
Companies promising to simplify the card carrying experience threaten to eliminate one of the credit marketer's most time-honored branding tools.
The social network instantly extends its marketing reach to another billion mobile devices.
Will connected specs catch on—at $1,500—with the general populace? Today we begin to find out.
B2B apps for sales and marketing are great—but you need to create transparency around the entire process if you want to improve the likelihood of sustained success.
Study augurs huge upside for local businesses that provide their hours and driving directions.
Mobile's mad global growth surprised even Facebook, the company's VP of marketing solutions tells ARF conference attendees.
Early adopters of wearable mobile devices are young, affluent, and convenience-driven, says a Nielsen study.
Data management meets mobile audience segmentation as Lotame absorbs start-up.
Marketers hope the SXSW launch of an innovative app will give the 143-year-old Texas newspaper a 21st century image.
Several SXSWi speakers and attendees weigh in on key trends and issues in mobile marketing today.
Creating apps to help build customer engagement is as important in B2B marketing as it is in B2C marketing.
Mobile tech companies band together to create an open source, standardized guide to deeplinking best practices.
The recent hype about messaging apps underscores the SMS marketing opportunities.
The company behind ReachEdge debuts its hybrid framework for developing mobile apps, aptly named LigerMobile.
Mobile is more than twice as influential as online or offline sources in consumer's dining decisions, according to a report.
One study shows the importance using location in mobile marketing campaigns for brick-and-mortar businesses.
Whether researching products, checking prices, or making a purchase, consumers penchant for mobile interactions is increasing.
Marketers are revving up their multichannel marketing efforts by putting mobile in the driver's seat.
The search engine giant calls it quits with the Android smartphone and Bluetooth accessories provider.
Consumers and businesses now have a way to register unique names for their personal network of wireless devices. Should marketers take note, as well?
Pricing, vehicle availability, and other dealers top the list of items checked on smartphones.
4 ways marketers can get the most out of mobile research.
NearWoo announces a deal with AdX to allow local advertisers to target mobile ads within blocks of their businesses.
4 challenges mobile marketers face, and three ways to overcome them.
The new tool is designed to help retailers combat churn and better connect with mobile customers in-store.
Think brand awareness, not revenue, when developing apps. Only 5% of apps will merit fees within four years, predicts the research firm.
Using the proper personalization tactics is imperative to mobile marketing success.
To survive the impacts of SoLoMo commerce, retailers must innovate in the face of these evolving consumer-behavior trends.
Shoppers have fully embraced mobile purchasing; marketers must respond in kind.
The car company revs up an interactive gaming experience to generate leads and increase brand awareness.
The home improvement retailer builds in-store engagement and revenue through its mobile app.
A survey of consumers finds they're more than willing to press the 'buy' button on their smartphones--if properly approached.
Most mobile users fall into one of four use-case groups. Knowing which their customers are a part of can help marketers improve their targeting and messaging.
Frank Boulben departs along with the COO and CFO in a front-office reset.
Breakout use of smartphones as shopping aids has consumer packaged goods companies investing in ads on the go.
Its website is ranked last for mobile experience in a new survey of 100 retailers. REI's is tops, followed by Toys "R" Us and CVS.
Global shopping center Westfield personalizes consumers shopping experiences without knowing their identity.
Apple smartphone users may open more emails, but Android smartphone users look at them longer.
Smartphone users download 26 apps a year, but use only six regularly. Few of those are likely to be branded apps, a new study says.
The pizza company launches a new mobile app to feed consumers' appetite for technology and pizza.
If you're looking for some apps-piration, check out the list below for a few of our 2013 40 Under 40 winners' faves.
The mobile landscape is changing. Here are three key shifts marketers should keep in mind and prepare for.
And what's clicking in bed at midnight these days is largely people's smartphones, a study says.
The company infuses print with digital to create a harmonizing ad experience.
Brands need to make two crucial changes to their mobile opt-ins, even with existing customers.
The specialty retailer turns to mobile to communicate with its customers.
Kevin Packingham leaves Samsung after working at the company for two years.
Changes to the Telephone Consumer Protection Act have serious implications for SMS text marketers.
Xtify will increase the mobile capabilities of IBM's Smarter Commerce practice.
The golf app taps the buzz surrounding key sporting events to generate active engagement and fierce loyalty.
In a call with financial analysts, Microsoft's CEO outlined the direction of the company and its challenges ahead in areas like search and mobility.
The casual dining pizza chain satisfies its customers' mobile appetites.
With the holiday season fast approaching, now is the time for marketers to improve their mobile marketing strategies.
The burger chain's mobile reward program drives store traffic and rewards repeat customers.
The ad exchange will help Twitter extend its reach in delivering relevant messaging to users, says the company's product chief Kevin Weil.
Agrees to acquire Nokia's handset businesses and patents for $7.2 billion.
Michael Griffith, director of creative and strategy at Bottle Rocket Apps in Dallas, on app strategy and the intersection between tech and design.
Marketers are often on the run, reading articles and blogs whenever and wherever they can. Enter Pocket.
The practice of aiming mobile offers to prospects outside a competitor's location is gaining steam, a new study says.
Emotional connections and brand messaging make a delicious combo.
Smartphones force marketers to design smarter content.
When it comes to email opens on a mobile device, iOS leaves Android's little green alien shaking its little green head.
The 4INFO solution aids targeting and measurement of mobile campaigns.
Mobility has changed consumer buying habits. A joint study from comScore and Millennial Media pinpoints how and why these customers are influenced to make a purchase.
Dairy Queen will be piloting a new mobile app that will enable location-specific promotions and rewards.
If you're struggling with paper documentation, JotNot provides the answer.
Brands need to be mobile-aware. The question is: How does one budget for this necessary expense?
This CMO struggle is about marketing's response to complexity; too often, marketing is responding to complexity with complicatedness.
Burger chain Mooyah sees results by combining mobile and email into its secret marketing sauce.
Low-income Americans don't eat nearly as well as affluent ones, but they text twice as much—so two nutrition action groups tried an SMS program to raise their nutritional profiles.
The Time Inc. publication condenses content and ecommerce into a single mobile page
Howie Schwartz, founder and CEO of Human Demand, on how to keep your mobile apps on track.
Howie Schwartz, founder and CEO of Human Demand, on mobile tracking, mobile strategy, and the top mistakes mobile marketers are making today.
The French automobile manufacturer goes mobile with an e-book app that takes users on an engaging tour of its newest offering, the Captur 2013.
For many companies, mobile marketing often stops at branding. They build a slick mobile site, position their brand in front of a wide swathe of consumers, and call it a day.
Howie Schwartz, founder and CEO of Human Demand, on how to make sure your mobile acquisition strategy doesn't suck.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.