Can Blackberry's New Device Find a Place in Today's Crowded Mobile Market?

Can Blackberry's New Device Find a Place in Today's Crowded Mobile Market?

Consumers remain enraptured in the latest products from Apple and Samsung. Will shoppers give the new Blackberry Passport the time of day?

7 Ways to Boost Mobile B2B Marketing

7 Ways to Boost Mobile B2B Marketing

B2B customers are just as if not more mobile-oriented at work as they are as consumers.

NFC Gets an Airing, Thanks to Apple

NFC Gets an Airing, Thanks to Apple

The presence of NFC chips in iPhones could expand the technology's scalability for location-based marketing. Launching Apple Pay, however, appears to be its chief purpose.

Bonnaroo Introduces iBeacons to Deliver a Rockin' Fan Experience

Bonnaroo Introduces iBeacons to Deliver a Rockin' Fan Experience

Mobile data is this music and arts festival's jam.

Digital Déclassé: Fashion Week's Mobile Losers

Digital Déclassé: Fashion Week's Mobile Losers

Pink, Tiffany, and The North Face are right with the times, but Candie's, Casio, and Joe Boxer are complete zeros when it comes to mobile style.

Interactive Push Notifications Debut

Interactive Push Notifications Debut

Urban Airship solution will free in-app marketers to move beyond the standard options of "open" or "ignore."

North American Mobile Ads Doubled to $8.1 Billion in 2013

North American Mobile Ads Doubled to $8.1 Billion in 2013

The revenue surge was a global one, with mobile advertising up 92% worldwide, according to the Interactive Advertising Bureau.

NinthDecimal Unveils Programmatic Mobile Audience Solution

NinthDecimal Unveils Programmatic Mobile Audience Solution

The company aims to address mobile programmatic buying through several recent partnerships.

Nine out of 10 Back-to-School Shoppers Will Hit the Bricks

Nine out of 10 Back-to-School Shoppers Will Hit the Bricks

They'll visit stores to touch product and avoid shipping fees, but eight of 10 plan to consult mobile devices in the aisles, a study says.

Yahoo Makes Big Play in Mobile Advertising

Yahoo Makes Big Play in Mobile Advertising

It agrees to buy Flurry, a mobile ad exchange used in more than 400,000 apps.

Mobile Attribution Is a Work in Progress

Mobile Attribution Is a Work in Progress

Marketers discuss the daunting task of—and potential solutions for—tracing sales back to mobile campaigns.

Tapjoy Partners With Experian

Tapjoy Partners With Experian

The mobile rewards company seeks to provide advertisers with improved audience targeting.

PlaceIQ Names Haslam as Marketing Chief

PlaceIQ Names Haslam as Marketing Chief

The cofounder of Ludic Labs is tabbed to direct growth of the mobile geo-location company.

What the Amazon Phone Could Mean for Marketers

What the Amazon Phone Could Mean for Marketers

Will Amazon's Android entry add another burden to marketers' already heavy mobile load? Or might it open new doors to customer interactivity?

Is Swarm the De-Gamification of Foursquare?

Is Swarm the De-Gamification of Foursquare?

The company's new app is more about linking with friends than earning badges. It is also, for now, not about advertising.

Personalization Makes for Effective Mobile Messages

Personalization Makes for Effective Mobile Messages

A recent survey shows that brands are missing out with too few personalized mobile messages.

ExactTarget Partners With LINE

ExactTarget Partners With LINE

The Salesforce-owned marketing cloud adds mobile messaging to its platform.

Going Sprobile? Sprint and T-Mobile Merger in the Works

Going Sprobile? Sprint and T-Mobile Merger in the Works

Keep your friends close—but merge with your enemies. That seems to be the thinking behind the news that Sprint is set to acquire rival T-Mobile for $32 billion.

Mobile Users OK With Being Located

Mobile Users OK With Being Located

Consumers aren't as reluctant to receive marketing messages on the run as some think, a new study shows.

The Art—and Craft—of Mobile Push

The Art—and Craft—of Mobile Push

When it comes to mobile push what you really want to do is pull—your customers in.

Mobile Trends That Make Registers Ring

Mobile Trends That Make Registers Ring

M-commerce is changing the game for marketers by building a bridge between brick-and-mortar stores and online shopping.

Latin America's Got Game

Latin America's Got Game

No matter which team takes home the World Cup trophy this year, one thing is clear: Latin America loves mobile and marketers love Latin America.

Geo-Precise Targeting Shows Marked Rise

Geo-Precise Targeting Shows Marked Rise

Nearly four-fifths of mobile ads in the first quarter homed in on specific locations and behaviors, xAd reports.

Facebook Expands Free Mobile App Program

Facebook Expands Free Mobile App Program

FbStart, a free but limited-roster program that provides tools to app developers, opens up to new applicants today.

PlaceIQ Partners to Take Its Local Intel to Desktops

PlaceIQ Partners to Take Its Local Intel to Desktops

Its agreement to tap into Tapad's Unify platform connects geo-located mobile campaigns with PCs.

Tablet Usage Is on a Serious Upswing

Tablet Usage Is on a Serious Upswing

New research says that 18.5% of all marketing emails were opened on a tablet in Q1 2014. That's up more than 5% since just nine months ago.

Mobile Video Ad Dollars to Rival Desktop in Five Years

Mobile Video Ad Dollars to Rival Desktop in Five Years

People already watch more video on smartphones and tablets than they do on desktops and laptops, says a new study.

Facebook Announces Audience Network at F8

Facebook Announces Audience Network at F8

Finally, marketers can access Facebook's mobile ad network to serve more relevant mobile ads.

Criteo Brings First-Party Cookies to Mobile

Criteo Brings First-Party Cookies to Mobile

The performance display company has unveiled its first-party cookie solution for Safari mobile Web browsing, in compliance with IAB privacy standards.

Kony Names Shirk CMO

Kony Names Shirk CMO

The mobile app platform turns to a tech marketing veteran of HP, Siemens, and Oracle.

Data Byte: Mobile Marketers Aren't Pushing Push Notifications

Data Byte: Mobile Marketers Aren't Pushing Push Notifications

Only 31% of retailers send push notifications to users that opt-in to receive them, according to a study.

6 Mobile Marketing Must-Have's

6 Mobile Marketing Must-Have's

Responsive design is but one of many features experts say are essential to successful mobile marketing.

The Tweet Beat: Samsung and Apple's Legal Grapple

The Tweet Beat: Samsung and Apple's Legal Grapple

We've been here before, haven't we? Apple and Samsung are in court for their patent infringement trial, part deux, and it's not pretty.

Mobile Payments Will Force Credit Card Marketers to Rethink Branding

Mobile Payments Will Force Credit Card Marketers to Rethink Branding

Companies promising to simplify the card carrying experience threaten to eliminate one of the credit marketer's most time-honored branding tools.

News Byte: Twitter Merges Mobile Marketing With MoPub

News Byte: Twitter Merges Mobile Marketing With MoPub

The social network instantly extends its marketing reach to another billion mobile devices.

News Byte: Google Glass Hits the Streets Today

News Byte: Google Glass Hits the Streets Today

Will connected specs catch on—at $1,500—with the general populace? Today we begin to find out.

The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

B2B apps for sales and marketing are great—but you need to create transparency around the entire process if you want to improve the likelihood of sustained success.

Four out of Five Mobile Searchers Buy—Despite Poor Search Quality

Four out of Five Mobile Searchers Buy—Despite Poor Search Quality

Study augurs huge upside for local businesses that provide their hours and driving directions.

Facebook: "We Need New Measurement for a New Era"

Facebook: "We Need New Measurement for a New Era"

Mobile's mad global growth surprised even Facebook, the company's VP of marketing solutions tells ARF conference attendees.

News Byte: One in Six Wear Wearables

News Byte: One in Six Wear Wearables

Early adopters of wearable mobile devices are young, affluent, and convenience-driven, says a Nielsen study.

News Byte: Lotame Acquires AdMobius

News Byte: Lotame Acquires AdMobius

Data management meets mobile audience segmentation as Lotame absorbs start-up.

Austin American-Statesman Mobilizes to Move Beyond Print

Austin American-Statesman Mobilizes to Move Beyond Print

Marketers hope the SXSW launch of an innovative app will give the 143-year-old Texas newspaper a 21st century image.

Mobile Marketing Insights from SXSW Interactive

Mobile Marketing Insights from SXSW Interactive

Several SXSWi speakers and attendees weigh in on key trends and issues in mobile marketing today.

Mobile Engagement Marketing Is Essential in B2B, Too

Mobile Engagement Marketing Is Essential in B2B, Too

Creating apps to help build customer engagement is as important in B2B marketing as it is in B2C marketing.

Mobile Platforms Collaborate on Deeplinking Guide

Mobile Platforms Collaborate on Deeplinking Guide

Mobile tech companies band together to create an open source, standardized guide to deeplinking best practices.

Text-Messaging Apps Help Marketers Expand Their Reach

Text-Messaging Apps Help Marketers Expand Their Reach

The recent hype about messaging apps underscores the SMS marketing opportunities.

News Byte: ReachLocal Debuts "Liger" Hybrid App Development Tool

News Byte: ReachLocal Debuts "Liger" Hybrid App Development Tool

The company behind ReachEdge debuts its hybrid framework for developing mobile apps, aptly named LigerMobile.

Mobile Advertising Reigns Supreme in Dining Industry

Mobile Advertising Reigns Supreme in Dining Industry

Mobile is more than twice as influential as online or offline sources in consumer's dining decisions, according to a report.

Even for Mobile, Retail's Priorities Are Location, Location, Location

Even for Mobile, Retail's Priorities Are Location, Location, Location

One study shows the importance using location in mobile marketing campaigns for brick-and-mortar businesses.

Mobile Shopping Is the New Normal

Mobile Shopping Is the New Normal

Whether researching products, checking prices, or making a purchase, consumers penchant for mobile interactions is increasing.

Mobile Steers Multichannel Marketing

Mobile Steers Multichannel Marketing

Marketers are revving up their multichannel marketing efforts by putting mobile in the driver's seat.

Google Sells Motorola to Lenovo for $2.91B

Google Sells Motorola to Lenovo for $2.91B

The search engine giant calls it quits with the Android smartphone and Bluetooth accessories provider.

Could Marketers Have a New Touchpoint in Proximal Identity?

Could Marketers Have a New Touchpoint in Proximal Identity?

Consumers and businesses now have a way to register unique names for their personal network of wireless devices. Should marketers take note, as well?

News Byte: 'Showrooming' Thrives in Auto Showrooms

News Byte: 'Showrooming' Thrives in Auto Showrooms

Pricing, vehicle availability, and other dealers top the list of items checked on smartphones.

Getting Mobile Customers to Talk

Getting Mobile Customers to Talk

4 ways marketers can get the most out of mobile research.

News Byte: Plumbers, Lawyers, and Hairdressers Gain Access to Mobile Ads

News Byte: Plumbers, Lawyers, and Hairdressers Gain Access to Mobile Ads

NearWoo announces a deal with AdX to allow local advertisers to target mobile ads within blocks of their businesses.

How Marketers Can Improve the Mobile Ad Experience

How Marketers Can Improve the Mobile Ad Experience

4 challenges mobile marketers face, and three ways to overcome them.

News Byte: IBM Aims to Rev Up Mobile Retail With Presence Zones

News Byte: IBM Aims to Rev Up Mobile Retail With Presence Zones

The new tool is designed to help retailers combat churn and better connect with mobile customers in-store.

Gartner: Only One in 10,000 Mobile Apps Will Pay Off by 2018

Gartner: Only One in 10,000 Mobile Apps Will Pay Off by 2018

Think brand awareness, not revenue, when developing apps. Only 5% of apps will merit fees within four years, predicts the research firm.

Personalization: The Missing Link for Mobile Marketers

Personalization: The Missing Link for Mobile Marketers

Using the proper personalization tactics is imperative to mobile marketing success.

Managing M-Commerce Disruption

Managing M-Commerce Disruption

To survive the impacts of SoLoMo commerce, retailers must innovate in the face of these evolving consumer-behavior trends.

Mobile E-commerce Exploded This Holiday Season

Mobile E-commerce Exploded This Holiday Season

Shoppers have fully embraced mobile purchasing; marketers must respond in kind.

Mazda Uses Interactive Film to Drive Leads

Mazda Uses Interactive Film to Drive Leads

The car company revs up an interactive gaming experience to generate leads and increase brand awareness.

Lowe's Hammers Home In-Store Engagement Through Mobile

Lowe's Hammers Home In-Store Engagement Through Mobile

The home improvement retailer builds in-store engagement and revenue through its mobile app.

News Byte: Marketers Are Missing Out on Mobile

News Byte: Marketers Are Missing Out on Mobile

A survey of consumers finds they're more than willing to press the 'buy' button on their smartphones--if properly approached.

Marketing to Mobile Users in an Attention Deficit World

Marketing to Mobile Users in an Attention Deficit World

Most mobile users fall into one of four use-case groups. Knowing which their customers are a part of can help marketers improve their targeting and messaging.

News Byte: BlackBerry Dumps its CMO

News Byte: BlackBerry Dumps its CMO

Frank Boulben departs along with the COO and CFO in a front-office reset.

Supermarket Brands Go Mobile

Supermarket Brands Go Mobile

Breakout use of smartphones as shopping aids has consumer packaged goods companies investing in ads on the go.

Apple Flunks Mobile Marketing

Apple Flunks Mobile Marketing

Its website is ranked last for mobile experience in a new survey of 100 retailers. REI's is tops, followed by Toys "R" Us and CVS.

Westfield Balances Personalization with Privacy

Westfield Balances Personalization with Privacy

Global shopping center Westfield personalizes consumers shopping experiences without knowing their identity.

Not all Mobile Emails Are Created Equal

Not all Mobile Emails Are Created Equal

Apple smartphone users may open more emails, but Android smartphone users look at them longer.

Brands Need Not APPly

Brands Need Not APPly

Smartphone users download 26 apps a year, but use only six regularly. Few of those are likely to be branded apps, a new study says.

Pizza Hut Relies on Mobile to Make its Dough

Pizza Hut Relies on Mobile to Make its Dough

The pizza company launches a new mobile app to feed consumers' appetite for technology and pizza.

DMN 40 Under 40: App Attack

DMN 40 Under 40: App Attack

If you're looking for some apps-piration, check out the list below for a few of our 2013 40 Under 40 winners' faves.

Don't Leave Mobile Out in the Cold This Holiday Season

Don't Leave Mobile Out in the Cold This Holiday Season

The mobile landscape is changing. Here are three key shifts marketers should keep in mind and prepare for.

News Byte: In Mobile Marketing, Things Really Click on Weekends

News Byte: In Mobile Marketing, Things Really Click on Weekends

And what's clicking in bed at midnight these days is largely people's smartphones, a study says.

Yamaha Uses Digital to Jazz Up its Print Ads

Yamaha Uses Digital to Jazz Up its Print Ads

The company infuses print with digital to create a harmonizing ad experience.

Surviving TCPA 2013: Urgent Strategies for Mobile Marketers

Surviving TCPA 2013: Urgent Strategies for Mobile Marketers

Brands need to make two crucial changes to their mobile opt-ins, even with existing customers.

Urban Outfitters Launches New App to Fit Consumers' Style

Urban Outfitters Launches New App to Fit Consumers' Style

The specialty retailer turns to mobile to communicate with its customers.

News Byte: Samsung Mobile's Chief Product Officer Leaves Company

News Byte: Samsung Mobile's Chief Product Officer Leaves Company

Kevin Packingham leaves Samsung after working at the company for two years.

FCC Set to Enforce New Telephone Privacy Rules

FCC Set to Enforce New Telephone Privacy Rules

Changes to the Telephone Consumer Protection Act have serious implications for SMS text marketers.

News Byte: IBM Enhances Mobile Offering With Xtify Acquisition

News Byte: IBM Enhances Mobile Offering With Xtify Acquisition

Xtify will increase the mobile capabilities of IBM's Smarter Commerce practice.

Golf GameBook's Mobile Strategy Goes Above Par

Golf GameBook's Mobile Strategy Goes Above Par

The golf app taps the buzz surrounding key sporting events to generate active engagement and fierce loyalty.

News Byte: Microsoft CEO Steve Ballmer Talks Shortcomings and Opportunities

News Byte: Microsoft CEO Steve Ballmer Talks Shortcomings and Opportunities

In a call with financial analysts, Microsoft's CEO outlined the direction of the company and its challenges ahead in areas like search and mobility.

Mellow Mushroom Takes A Slice Out of Mobile

Mellow Mushroom Takes A Slice Out of Mobile

The casual dining pizza chain satisfies its customers' mobile appetites.

6 Actions to Optimize Mobile Commerce

6 Actions to Optimize Mobile Commerce

With the holiday season fast approaching, now is the time for marketers to improve their mobile marketing strategies.

Carl's Jr. Serves Up Mobile Rewards

Carl's Jr. Serves Up Mobile Rewards

The burger chain's mobile reward program drives store traffic and rewards repeat customers.

News Byte: Twitter to Buy MoPub and Sell Mobile Ads

News Byte: Twitter to Buy MoPub and Sell Mobile Ads

The ad exchange will help Twitter extend its reach in delivering relevant messaging to users, says the company's product chief Kevin Weil.

News Byte: Microsoft Goes Mobile

News Byte: Microsoft Goes Mobile

Agrees to acquire Nokia's handset businesses and patents for $7.2 billion.

Q&A: Michael Griffith, director of creative& strategy, Bottle Rocket Apps

Q&A: Michael Griffith, director of creative& strategy, Bottle Rocket Apps

Michael Griffith, director of creative and strategy at Bottle Rocket Apps in Dallas, on app strategy and the intersection between tech and design.

App of the Month: Pocket

App of the Month: Pocket

Marketers are often on the run, reading articles and blogs whenever and wherever they can. Enter Pocket.

Mobile Conquistadors Storm the Marketplace

Mobile Conquistadors Storm the Marketplace

The practice of aiming mobile offers to prospects outside a competitor's location is gaining steam, a new study says.

Arby's Beefs Up its Brand Awareness

Arby's Beefs Up its Brand Awareness

Emotional connections and brand messaging make a delicious combo.

Mobile Internet Responsible for One Out of Every Three Digital Media Minutes Consumed

Mobile Internet Responsible for One Out of Every Three Digital Media Minutes Consumed

Smartphones force marketers to design smarter content.

re: Email Opens—iPhone Eats Android's Lunch

re: Email Opens—iPhone Eats Android's Lunch

When it comes to email opens on a mobile device, iOS leaves Android's little green alien shaking its little green head.

News Byte: Acxiom Adds Mobile Marketing Component

News Byte: Acxiom Adds Mobile Marketing Component

The 4INFO solution aids targeting and measurement of mobile campaigns.

News Byte: How and Why Mobile Consumers Buy

News Byte: How and Why Mobile Consumers Buy

Mobility has changed consumer buying habits. A joint study from comScore and Millennial Media pinpoints how and why these customers are influenced to make a purchase.

News Byte: Dairy Queen Aims to Get Closer to Customers

News Byte: Dairy Queen Aims to Get Closer to Customers

Dairy Queen will be piloting a new mobile app that will enable location-specific promotions and rewards.

App of the Month: JotNot

App of the Month: JotNot

If you're struggling with paper documentation, JotNot provides the answer.

Mobilizing Resources

Mobilizing Resources

Brands need to be mobile-aware. The question is: How does one budget for this necessary expense?

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