Apple unveils iPad 2, gains Random House titles

Share this content:

Apple is full of surprises today. Most noticeably, CEO Steve Jobs, who has taken a medical leave of absence from the company, personally unveiled the iPad 2 in San Francisco.

The device is reportedly faster than its predecessor. Graphics will load about nine times more quickly than on the original version of the iPad. The device, which will ship March 11, will also be thinner and work on the 3G networks of both AT&T and Verizon.

Apple is also facing more intense competition in the tablet space than when it first unveiled the iPad last April. Motorola just released the Xoom, which like Samsung's Galaxy Tab, runs on the Android OS. Hewlett Packard also introduced its TouchPad this summer.

Apple also reportedly agreed to terms today with holdout Random House to carry titles from the publisher. Random House was the last of the “big six” publishers to adopt the agency model that will allow it to sell books through Apple's iBookstore.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here