Apple taps new head of iAd

Share this content:
Apple hired Todd Teresi to head its iAd business, according to reports.

Teresi began serving as VP of iAd at Apple on Jan. 3 and reports to Apple's SVP of Internet software and services Eddy Cue, according to GigaOM.

Teresi had served as VP of media solutions at Adobe, according to Bloomberg, which first reported news of the hire on Jan. 4.

Apple did not immediately respond to request for comment.

Apple has reportedly reduced the price of an iAd campaign multiple times since launching the product in July 2010 at a $1 million price point. AllThingsD reported in February that Apple had halved the price, and in December The Wall Street Journal reported that Apple had discussed a $400,000 price point with advertisers.

Loading links....
close

Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here