'App Nation' - the latest buzz word

Share this content:

"App Nation." This is the latest buzz word going around.

Today kicks off the App Nation conference in San Francisco, where execs are convening to discuss topics such as "mobile warming" and "gamer nation" — more catchy phrases sure to enter the vernacular.

However, it is clear that we live in an “app nation.” Companies are redesigning their businesses to reflect the rapidly changing technological world. This is one point Martin Reidy, president of Meredith Integrated Marketing, made in a conversation I had with him a few months ago regarding the company's acquisition of mobile marketing firm, The Hyperfactory.

In a meeting I had this morning with David Bear, executive director of mobile and social media at BBDO's Atmosphere, he believes that within two years, everyone will access the majority of applications that are being launched, due to the proliferation of smart phones.

So, let's see, there's the NCIS: The Game From the TV Show iPhone app, an Adrenaline Golf Online app, College Football Live Plus! App—it's an endless list. Brands are testing rewards applications as well.

While it seems like 2010 is a big year for introducing apps by and large, the conference is already addressing strategies for monetization.

Pretty soon, it's going to be an “App World” we are living in.  

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here