AOL targets ads on iPhone

Share this content:

AOL is hopping on the iPhone bandwagon with a new mobile platform gearing advertising to the popular smartphone's users.

The new platform will be available through AOL's Platform-A unit, under its mobile marketing firm Third Screen Media. The system will automatically optimize ads served from its network of sites for the iPhone. The move is related to the repositioning of Platform-A to encompass all digital and interactive technologies.

“We are tearing down the various divisions of interactive advertising, and this mobile offering is a part of this,” said Kent Johnson, director of business operations for the Third Screen Media network at Platform-A. “This is to help advertisers give iPhone users the most impactful view of an ad.”

When an iPhone user browses any of AOL's media properties, including sites in the Third Screen Media mobile network and the Advertising.com Web network, Third Screen Media's targeting technology will serve an ad specifically optimized for iPhone viewing. In addition, the platform will redirect iPhone users to special versions of marketers' sites that are iPhone-optimized.

This technology follows Platform-A's release of a third-party ad-serving program allowing mobile publishers to access multiple networks.

“We find that the advertisers that are the most successful in mobile are those who [provide] the best experience,” Johnson added.

close

Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above