AOL promotes Norton to head of sales

Share this content:
Jim Norton
Jim Norton
AOL promoted Jim Norton to head of AOL sales on Dec. 9. Norton previously served as SVP of AOL Advertising's advanced sales team.

Norton said his top priority is to “continue to accelerate [AOL's] display advertising revenue growth.” The segment generated $136.7 million in revenue for the third quarter, rising 15% year-over-year.

“There's probably no industry as competitive as digital media right now, with companies both large and small. We've got the challenge of both trying to keep up with innovation, which is really what necessitates moves like this,” Norton said.

In the new position Norton oversees sales for AOL's owned and operated properties, such as The Huffington Post, as well as the company's cross-platform marketing initiatives including display, video and mobile.

Norton continues to report to AOL chief revenue officer Ned Brody. AOL Advertising's SVP of east coast sales, SVP of sales for central U.S. and SVP of western U.S. sales, all report directly to Norton, he said..

Asked of his hiring plans, Norton said, “AOL is always in the market for great salespeople and account managers.”

Norton declined to comment on the social ad product AOL CEO Tim Armstrong mentioned during the company's third-quarter earnings call other than to say that the product is “in the works.”

Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above