Amobee releases digital application ad platform for Android, iPhone

Share this content:

Mobile ad solution provider Amobee Media Systems has released its Handset Application Programming Interface (HAPI) for the Google Android operating system and the iPhone. Previously available on Qualcomm's Binary Runtime Environment for Wireless (BREW), the Java ME platform, Blackberry and Symbian, HAPI gives mobile operators the ability to serve ad impressions into mobile applications.

"We're giving operators control over advertising flow, which is what makes us unique and different,” said Patrick Parodi, Amobee's CMO and GM. “We're not an ad network, so we're not buying and selling advertising, we're enabling phone operators to become publishers.”

Parodi added that this is a great way to create value for mobile consumers, as they are increasingly using their mobile devices for more than just making phone calls.

“It's also significant for application developers who are using free-to-air models [not charging for applications] because they can monetize through advertising,” Parodi said. “This represents a new way of engaging with the mobile audience and provide operators the ability to target new users in a protected, trusted and controlled environment.”

This interface can be used for both advertisements within applications as well as branded applications. Amobee did not name any specific clients.

close

Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here