Adfonic launches video advertising for mobile

Share this content:
Adfonic launches video advertising for mobile
Adfonic launches video advertising for mobile

Adfonic, a European mobile advertising network, has launched video advertising for mobile on Android and iOS phones, said Adfonic CMO Paul Childs. The product also measures real-time user engagement so brands can quickly determine a campaign's effectiveness.

“[The new service] is enabling advertisers to reuse commercials from other channels, push them to mobile and create this seamless consumer experience,” said Childs.

Previously, viewing videos on mobile phones required navigation to a remote player, such as YouTube, to view the video clip, Childs said. Adfonic's mobile video advertising product uses the phone's existing video player to seamlessly move from the mobile site or app to a high-quality video commercial.

As soon as the video finishes, the user is returned to the app or mobile site. Users can also tap out of the video at any point.

Advertisers, agencies or brands using the product can view metrics, such as initial impressions and clicks, to see how consumers engaged with each video based on viewing duration.

“We assign an engagement score, which is calculated to determine how engaging a particular video was for a campaign,” Childs said.

The service has been launched with “roughly” five companies in various industries including automotive and film. Childs declined to identify the companies.

Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here