AdColony names Apple ex-pat its first CRO

Share this content:
AdColony names Apple ex-pat its first CRO
AdColony names Apple ex-pat its first CRO

AdColony, a mobile video marketing platform company based in Los Angeles, has named Mike Owen as its first CRO, says Will Kassoy, the company's CEO.

“It's a new position we created in which he's going to oversee two functional areas o f the company: brand sales and user acquisition,” Kassoy says. User acquisition, he says, refers to search and discovery for app developers. Owen will report directly to Kassoy.

AdColony currently has 35 employees, Kassoy says, adding that he plans to fill out the company's marketing team in the near future. The company recently purchased office space in New York and San Francisco, he says. As of now, it's unclear how many direct reports Owen will have, Kassoy says.

“We're still figuring out how the company is going to scale and in what areas,” Kassoy says. “Immediately, Mike will be overseeing the sales, sales strategy and operations.” Having a CRO will help build out the teams more quickly, he says.

Owen was hired through a recruiter, Edward Koller at the Howard-Sloan-Koller Group, Kassoy says.

Owen was previously the senior manager of iAd at Apple Inc., a position he left in January for personal reasons, including a desire to spend more time with his wife and two-year-old daughter. Owen says he wanted to work for a smaller, more nascent company where he felt like he could make a bigger impact.

“We launched iAd, and I did it for about a year and half post-launch,” Owen says. “I was just yearning to get back to an earlier-stage company. For many of us, mobile marketing is still in its infancy.”

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above