Ad network Adfonic releases latest version of software development kit

Share this content:

Adfonic, a European mobile advertising network, has introduced a new version of its Adfonic software development kit for Apple and Android devices, said James Macdonald, Adfonic's US general manager.

Adfonic maintains this version -- its SDK Version 2.0 -- will enable marketers to more effectively track mobile campaigns and marketing metrics in order to better target mobile ads to consumers. Part of its enhancements reduce the complexity of rich media campaigns by establishing a standard set of commands that comply with the Interactive Advertising Bureau's standards.

The new version also offers support for a wide variety of mobile ad formats, including full-screen, and is compatible with both smartphone and tablet devices.

“We're enabling developers to continue to offer marketers great tracking opportunities,” Macdonald said. “It's about making sure their [apps] are compliant and allowing marketers to track their ROI.”   

Earlier this month, Adfonic launched video advertising for mobile on Android and iOS phones.

close

Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above