ABR 2009: Javelin Direct

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Greg Banks
Greg Banks
“Javelin's philosophy is centered on delivering value for our clients through partnership resulting in generating profitable marketing-driven growth across the entire lifecycle of our prospects and customers, our clients' entire enterprise and the entire spectrum of clients' marketing investments. To accomplish this, we attract, develop and retain talented individuals, who have a passion for multi-channel, cross-discipline marketing.
--Greg Banks, president

Although Javelin Direct of Irving, TX, was officially formed in 2004 from an Omnicom Group agency to handle a conflicting account, the core leadership team has been together since 2000. Javelin is a full-service direct marketing firm, with a focus on mobile marketing and analytics as well as traditional direct marketing methods.

Year founded: 2004, via mergers

Holding company: Omnicom Group

Headquarters: Irving, Texas

Number of offices:

Web site: www.javelindirect.com

Major disciplines: Marketing ROI management, marketing operations, direct marketing, CRM strategy and execution, DRTV, interactive marketing, mobile marketing, analytics

Key accounts: Allstate, AT&T, Bailey, Banks & Biddle, Captain Hope's Kids, Citigroup, ING, Mitsubishi Motors North America, Pogo.com, Roche, San Antonio Spurs

Biggest 2009 industry trends: “In 2009, the question on the minds of most every CMO — and CFO — is, ‘How can we get more bang for fewer bucks?'” says Banks. “This has been a trend for some time and always accelerates during economic downturns. Canny CMOs will take advantage of this opportunity to drive accountability across their entire marketing spectrum, through the removal of inefficient programs; migration to new, often digital media; and improved decision making across all marketing investments.”

Top executives:
Greg Banks, president; Michael McCartin, COO; Ellie Mitchell, SVP, general manager; Nancy Draughn, SVP, executive creative director; Perry Maynard, SVP, client services; Anne DeLorenzo, SVP, managing director; Michael Hughes, SVP, managing director; Chad Jones, SVP, managing director; RP Kumar, SVP, strategic planning; Tina Posey, SVP, client services

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