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Mobile Marketing Association

IAB, MMA issue mobile marketing guidelines

Melissa Hoffmann October 21, 2011

The Interactive Advertising Bureau (IAB) and Mobile Marketing Association (MMA) this week issued new guidelines that seek, respectively, to streamline the mobile ad market and codify privacy regulations.

Mobile Marketing Association urges transparency in coupons

Tim Peterson April 11, 2011

The Mobile Marketing Association released its "Guidelines and Best Practices in Mobile Price Promotions" report for North America today, encouraging guidelines that are pretty common sense. Here's the boiled-down version: Be transparent.

Most purchases, half of transactions to be mobile by 2015: Google

Juan Martinez February 04, 2011

Two-thirds of all purchases and half of transactions will occur on mobile devices by 2015, Google executives said February 4. Consumer coupons will also transition from their current rate of 80% push to 80% opt-in four years from now, said David Shapiro, Google's director of small business marketing.

Brands to boost marketing spend, but many doubt effectiveness: poll

Mercedes Cardona January 31, 2011

Nearly nine in 10 brands will use mobile marketing this year, and three-quarters (75%) will increase their mobile marketing spending, according to a survey from the Association of National Advertisers (ANA) and the Mobile Marketing Association (MMA). However, most are lukewarm about their own mobile initiatives, the industry groups said.

Personalization, privacy to boost mobile marketing in 2011: MMA

Frank Washkuch December 30, 2010

The Mobile Marketing Association has released its top 10 trends to watch in 2011. The biggest emerging trend next year: personalization and privacy will increase the effectiveness and credibility of mobile as a marketing channel, according to the MMA.

Mobile Marketing Association lays out mobile promotion guidelines

Juan Martinez December 22, 2010

The Mobile Marketing Association (MMA) published a set of guidelines and best practices for mobile promotions on December 21, urging marketers to use honesty and transparency in their mobile deals.

Mobile Marketing Association, Interactive Advertising Bureau release mobile ad guidelines

Shahnaz Mahmud November 10, 2010

The Mobile Marketing Association partnered with the Interactive Advertising Bureau to release a set of mobile ad guidelines this week.

Digital Insider: Top mobile trends in 2010

Dianna Dilworth December 21, 2009

As 2010 is poised to finally be the year of mobile, DMNews chats with Federico Pisani Massamormile, global chairman and interim CEO of the Mobile Marketing Association, about the continued evolution of the medium.

Wehrs steps down as global CEO, president of Mobile Marketing Association

Dianna Dilworth December 08, 2009

After a year in the position, Mike Wehrs, the Mobile Marketing Association's global CEO and president, will resign effective December 31. He will serve as special adviser to the MMA Global Executive Committee until June 30, 2010. Rio de Janiero-based Federico Pisani Massamormile, MMA global chairman, will serve as interim CEO.

Google buys AdMob for $750 million

Carol Krol November 09, 2009

Google has agreed to acquire AdMob, a mobile display ad network, in an all-stock deal valued at $750 million. Susan Wojcicki, VP for product management, and Vic Gundotra, VP of engineering, said on Google's company blog on November 9 that "this acquisition will enhance Google's existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice."

MMA updates mobile advertising guidelines

Dianna Dilworth October 01, 2009

The Mobile Marketing Association issued its latest Global Mobile Advertising Guidelines on September 30, focusing on new ad units as mobile advertising evolves. The updated principles were produced by MMA member companies and participants in the MMA Mobile Advertising Committee.