Mobile Marketing Association
Mobile success "starts with consumer insights," says Chris Bigda, head of connections planning and investments, media and interactive at The Coca-Cola Company.
Between now and 2016, mobile video is slated to grow 78% a year, pointing to an insatiable desire for content on the part of consumers. Add to that this tantalizing statistic: More people carry mobile devices with them — roughly 6 billion — than brush their teeth daily.
More than 80 million unique users access some type of social media on their mobile devices monthly — a statistic top-of-mind on June 11, day one of the MMA forum in New York City.
The Interactive Advertising Bureau (IAB) and Mobile Marketing Association (MMA) this week issued new guidelines that seek, respectively, to streamline the mobile ad market and codify privacy regulations.
The Mobile Marketing Association released its "Guidelines and Best Practices in Mobile Price Promotions" report for North America today, encouraging guidelines that are pretty common sense. Here's the boiled-down version: Be transparent.
Two-thirds of all purchases and half of transactions will occur on mobile devices by 2015, Google executives said February 4. Consumer coupons will also transition from their current rate of 80% push to 80% opt-in four years from now, said David Shapiro, Google's director of small business marketing.
Nearly nine in 10 brands will use mobile marketing this year, and three-quarters (75%) will increase their mobile marketing spending, according to a survey from the Association of National Advertisers (ANA) and the Mobile Marketing Association (MMA). However, most are lukewarm about their own mobile initiatives, the industry groups said.
The Mobile Marketing Association has released its top 10 trends to watch in 2011. The biggest emerging trend next year: personalization and privacy will increase the effectiveness and credibility of mobile as a marketing channel, according to the MMA.
The Mobile Marketing Association (MMA) published a set of guidelines and best practices for mobile promotions on December 21, urging marketers to use honesty and transparency in their mobile deals.
The Mobile Marketing Association partnered with the Interactive Advertising Bureau to release a set of mobile ad guidelines this week.
As 2010 is poised to finally be the year of mobile, DMNews chats with Federico Pisani Massamormile, global chairman and interim CEO of the Mobile Marketing Association, about the continued evolution of the medium.
After a year in the position, Mike Wehrs, the Mobile Marketing Association's global CEO and president, will resign effective December 31. He will serve as special adviser to the MMA Global Executive Committee until June 30, 2010. Rio de Janiero-based Federico Pisani Massamormile, MMA global chairman, will serve as interim CEO.
Google has agreed to acquire AdMob, a mobile display ad network, in an all-stock deal valued at $750 million. Susan Wojcicki, VP for product management, and Vic Gundotra, VP of engineering, said on Google's company blog on November 9 that "this acquisition will enhance Google's existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice."
The Mobile Marketing Association issued its latest Global Mobile Advertising Guidelines on September 30, focusing on new ad units as mobile advertising evolves. The updated principles were produced by MMA member companies and participants in the MMA Mobile Advertising Committee.
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