Direct Line Blog

Mobile marketing a win for sports franchises

Share this article:

Professional sports teams' records may go up and down, but they're finding steady success with their mobile marketing, according to The New York Times.

The Pittsburgh Penguins National Hockey League franchise, for instance, has seen an increase in mobile club members from 14,000 in the 2008-09 season to 72,440 currently. And while fans of the Cleveland Cavaliers NBA team may have been spurned by LeBron James this summer, they still receive 1.5 million text messages from the team each month.

Meanwhile, the NHL's Chicago Blackhawks added 30,000 consumers to their mobile database last year, and the Miami Dolphins professional football team has quadruped their text club in the pat two years, according to the Times.

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

All the Post Office Needs Is a Little Repackaging

All the Post Office Needs Is a Little ...

If big mailers want Standard Mail prices kept in line, they need to root, root, root for the Postal Service shipping team. It trails UPS and FedEx by $6 per ...

The State of B2B Marketing Automation

The State of B2B Marketing Automation

Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.

Do You Really Know What Motivates Your Customers?

Do You Really Know What Motivates Your Customers?

Direct marketing is about understanding customers enough to drive them to act; Walk the Walk is a distinctive example.