Direct Line Blog

Mobile, Loaves and Fishes wins with text-to-donate campaign

Share this article:

It looks like mobile marketing is continuing to have an impact for non-profits. After the American Red Cross hit a homerun raising money using text-to-donate techniques to raise money for Haiti, other non-profits are catching on. I did a story last week on an Austin-based non-profit called Mobile, Loaves and Fishes who is running a text-to-donate campaign to help house one particular homeless couple in Austin. They reached their goal and the couple now has a roof over their head.

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

In a World of Technological Novelty, Execution Prevails

In a World of Technological Novelty, Execution Prevails

A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?