Direct Line Blog

Mobile, Loaves and Fishes wins with text-to-donate campaign

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It looks like mobile marketing is continuing to have an impact for non-profits. After the American Red Cross hit a homerun raising money using text-to-donate techniques to raise money for Haiti, other non-profits are catching on. I did a story last week on an Austin-based non-profit called Mobile, Loaves and Fishes who is running a text-to-donate campaign to help house one particular homeless couple in Austin. They reached their goal and the couple now has a roof over their head.

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