Mobile, Loaves and Fishes wins with text-to-donate campaign

Share this article:

It looks like mobile marketing is continuing to have an impact for non-profits. After the American Red Cross hit a homerun raising money using text-to-donate techniques to raise money for Haiti, other non-profits are catching on. I did a story last week on an Austin-based non-profit called Mobile, Loaves and Fishes who is running a text-to-donate campaign to help house one particular homeless couple in Austin. They reached their goal and the couple now has a roof over their head.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Move Over Millennials, Generation Z is on the Scene

Move Over Millennials, Generation Z is on the ...

What marketers need to know today about the potential customers of tomorrow.

Omnichannel Represents a Sea Change in Marketing

Omnichannel Represents a Sea Change in Marketing

Instead of thinking about channels first, marketers need think about customers and outcomes.

Will American Wallets React to Jack Ma's "Open Sesame"?

Will American Wallets React to Jack Ma's "Open ...

Observers pooh-pooh Alibaba's chances to challenge Amazon and eBay, but the boss of China's e-commerce giant vows rapid U.S. expansion following his IPO.