Mobile index shows rise in ads
BuzzCity, a global provider of wireless communities and consumer services, announced the results of its quarterly Global Mobile Advertising Index, which shows growth in most parts of the world for mobile advertising.
The index documents mobile Internet advertising and represents inventory sold across the BuzzCity Mobile Advertising Network in more than 200 countries globally.
In the first three months of 2009, the BuzzCity Advertising Network delivered 8.5 billion paid advertising banners, an increase of 11% over the previous quarter. The US saw 527 million paid mobile banners, up 38% from the last quarter. Indonesia led all countries with 4.4 billion paid banners.
Other areas where mobile marketing growth was particularly strong were in China, up 67% from the previous quarter and the United Kingdom, up 54%.
“Despite a very challenging economic environment advertisers are clearly moving more of their advertising budgets to the mobile internet,” said KF Lai, CEO of BuzzCity, in a statement. “Advertisers are showing greater emphasis on measurability and return on investment.”
BuzzCity tracks the mobile Internet in more than 200 countries around the world via advertisements placed on more than 2,000 publisher sites.