Mobile firm Vibes Media acquires Zeep Mobile

Share this article:

Mobile marketing vendor Vibes Media has acquired self-service firm Zeep Mobile for an undisclosed amount.

Zeep's mobile technology, which allows marketers to communicate with consumers via text message, will be integrated into Vibes' platform. Vibes has SMS and mobile advertising tools in place, but the acquisition will enhance its analytics and targeting capabilities.

“It is really a technology acquisition,” said Jack Philbin, founder and president of Vibes Media. “This gives us better targeting capabilities, analytics and insights. We are also going to be aggressively improving our location capabilities.”

Zeep's offices in Vancouver, British Columbia and Irvine, CA will be closed, and all Zeep employees will be relocated to Vibes' Chicago offices. Philbin said there will not be any layoffs.

Scott Robertson, president and CEO of Zeep, will relocate to Chicago and stay with Vibes.

Philbin added that Vibes is planning to open offices this year, possibly in New York and Los Angeles.

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.