Mobile firm Vibes Media acquires Zeep Mobile

Share this article:

Mobile marketing vendor Vibes Media has acquired self-service firm Zeep Mobile for an undisclosed amount.

Zeep's mobile technology, which allows marketers to communicate with consumers via text message, will be integrated into Vibes' platform. Vibes has SMS and mobile advertising tools in place, but the acquisition will enhance its analytics and targeting capabilities.

“It is really a technology acquisition,” said Jack Philbin, founder and president of Vibes Media. “This gives us better targeting capabilities, analytics and insights. We are also going to be aggressively improving our location capabilities.”

Zeep's offices in Vancouver, British Columbia and Irvine, CA will be closed, and all Zeep employees will be relocated to Vibes' Chicago offices. Philbin said there will not be any layoffs.

Scott Robertson, president and CEO of Zeep, will relocate to Chicago and stay with Vibes.

Philbin added that Vibes is planning to open offices this year, possibly in New York and Los Angeles.

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: Google Adds Upgrades to AdWords

News Byte: Google Adds Upgrades to AdWords

Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.

This Earth Day, SodaStream Takes People to 'The Secret Continent'

This Earth Day, SodaStream Takes People to 'The ...

The promotional premise is garbage, of course—some 3.5 million tons of it floating in the Pacific, unbeknownst to millions of drinkers of bottled pop.

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.