Mobile Engagement

Consumers Love Mobile Email—So Do it Right

Consumers Love Mobile Email—So Do it Right

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Twenty percent of purchases are made on a mobile device. According to a recent study, that number's primed to increase, and email's your ticket in.

Mobile Engagement Marketing Is Essential in B2B, Too

Mobile Engagement Marketing Is Essential in B2B, Too

Creating apps to help build customer engagement is as important in B2B marketing as it is in B2C marketing.

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Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.