Mobile Email

Email in Real Time

Email in Real Time

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Nearly three quarters of consumers use their mobile phone to access their email. Is your mobile email experience up to par or cause for an opt-out?

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Email's Mixed Messages

Email's Mixed Messages

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Even as email volume and engaged users' activity increase, open, clicks and purchase are down, according to new research.

Tablet Usage Is on a Serious Upswing

Tablet Usage Is on a Serious Upswing

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New research says that 18.5% of all marketing emails were opened on a tablet in Q1 2014. That's up more than 5% since just nine months ago.

Is the Inbox Out for Mobile?

Is the Inbox Out for Mobile?

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Even the most data-centric marketers find it challenging to analyze a key mobile touchpoint: email.

Consumers Love Mobile Email—So Do it Right

Consumers Love Mobile Email—So Do it Right

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Twenty percent of purchases are made on a mobile device. According to a recent study, that number's primed to increase, and email's your ticket in.

The Art of Being Mobile: Engaging Customers on the Go

The Art of Being Mobile: Engaging Customers on the Go

Considering embarking on a mobile strategy? It's critical to understand your customers' mobile mindset first.

Not all Mobile Emails Are Created Equal

Not all Mobile Emails Are Created Equal

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Apple smartphone users may open more emails, but Android smartphone users look at them longer.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...