Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.
Even as email volume and engaged users' activity increase, open, clicks and purchase are down, according to new research.
New research says that 18.5% of all marketing emails were opened on a tablet in Q1 2014. That's up more than 5% since just nine months ago.
Even the most data-centric marketers find it challenging to analyze a key mobile touchpoint: email.
Twenty percent of purchases are made on a mobile device. According to a recent study, that number's primed to increase, and email's your ticket in.
Considering embarking on a mobile strategy? It's critical to understand your customers' mobile mindset first.
Apple smartphone users may open more emails, but Android smartphone users look at them longer.
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