Even as email volume and engaged users' activity increase, open, clicks and purchase are down, according to new research.
New research says that 18.5% of all marketing emails were opened on a tablet in Q1 2014. That's up more than 5% since just nine months ago.
Even the most data-centric marketers find it challenging to analyze a key mobile touchpoint: email.
Twenty percent of purchases are made on a mobile device. According to a recent study, that number's primed to increase, and email's your ticket in.
Considering embarking on a mobile strategy? It's critical to understand your customers' mobile mindset first.
Apple smartphone users may open more emails, but Android smartphone users look at them longer.
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Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
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Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.