What's the real marketing importance behind the buzzword? Let's break down the components of SoLoMo to see what they really mean for marketers.
To survive the impacts of SoLoMo commerce, retailers must innovate in the face of these evolving consumer-behavior trends.
Focusing on the heart of your selling engine—the online store—will go a long way toward making this a highly profitable year.
With the holiday season fast approaching, now is the time for marketers to improve their mobile marketing strategies.
The simple path to purchase started to go the way of the Dodo at around the time smartphones saturation broke the thermometer needle.
Four obstacles marketers need to navigate through along their mobile marketing journey
Social campaigns are a great way to engage customers, but if those campaigns aren't mobile friendly, it's likely that some customers will be disengaged instead.
Five ways marketers can use mobile during the holiday season to start building relationships that will improve revenue this year and next.
If your mobile site is not ready for Cyber Monday, don't worry—there are things you can do any time to get started on the road to optimization success.
IBM's latest Online Retail Index, comprised of roughly 500 online retailers in the U.S., projects tremendous growth in mobile sales from the same period last year.
Eliminate the mobile landing page. That's right, lose it. Completely. Gone. Kaput.
A new survey finds that 2012 spending on mobile initiatives is limited, as top merchants wait for a killer app.
While back-to-school spending has been sluggish this summer, it has shown strong growth in the social media and mobile channels, according to new research from IBM.
Mobile users are shifting their media consumption and their purchase research and decision-making to mobile devices.
CRM agency Merkle acquires mobile solutions provider 5th Finger.
Magento, a division of eBay company X.commerce and a provider of open-source e-commerce software, released HTML5 enhancements to its Enterprise 1.12 and Community Edition 1.7 e-commerce platforms, said Roy Rubin, GM of Magento and chief product and customer officer at X.commerce.
Sephora launched a personalized, targeted website, mobile site and targeted in-store experience and integrated Pinterest fully into their e-commerce platform on April 9, said Bridget Dolan, VP of interactive media at the company.
Brands embrace mobile commerce by developing apps and building sites for smartphone and tablet users, as well as optimizing their e-commerce sites.
The frozen yogurt franchise Pinkberry will accept payments and process coupons through Google Wallet, an NFC-powered Android app for smartphones, at 69 of its retail locations, said a Google Commerce blog post.
Smartphone owners that use their handhelds for shopping prefer mobile websites over mobile apps, Nielsen revealed Mar. 12. These statistics, compiled during the 2011 holiday season by metering 5000 US-based volunteers visiting top-five retail mobile sites and apps, was based on information gathered by Nielsen Smartphone Analytics, said Nielsen communications analyst Matthew Hurst.
Apple is unveiling (cue celestial harp music) its third generation tablet at a launch event in San Francisco on March 7 and people literally do not know what to do with themselves.
Can apps drive commerce? Should mobile sites be built specifically for each device? Should experiences remain consistent across channels? What do you think?
This year's Black Friday/Cyber Monday weekend proved a big one for e-commerce — and mobile commerce in particular. Thanks to a combination of generous deals and increasingly savvy and mobile-focused consumers, the biggest shopping weekend of the year was bigger than ever for online retailers.
More than 18% of Christmas Day online traffic was initiated on a mobile device, an 8.4% increase year-over-year, according to an IBM report. Transactions completed on mobile devices also grew, from 5.3% in 2010 to 14.4% in 2011. Christmas Day online sales rose by 16.4% compared with last year's sales figures.
Fifteen percent of e-commerce shoppers will log onto brand websites using a mobile device this holiday season, according to the IBM Coremetrics Benchmark Industry Report released Nov. 4. The study also predicts total online holiday shopping in November will grow 15% compared with last year.
EBay's third-quarter revenue increased 32% to $3 billion versus 2010, the company reported. It also reported Q3 net income of $490.5 million, a 14% year-over-year bump.
Shoppers will spend less money on holiday gifts and seasonal merchandise this year, according to the National Retail Federation's (NRF) 2011 "Holiday Consumer Intentions and Actions Survey." Shoppers will spend an average of $704.18 this holiday season, a $14 decrease compared with last year, according to the survey.
John Squire, chief strategy officer with marketing technology company IBM Coremetrics, discusses IBM's recent Commerce-as-a-Service and Social Media Marketing product launches. IBM was ranked atop Forrester Research's Oct. 6 web analytics Wave.
Social media does not drive sales, said Bill Bass, president of the Charming Direct division of plus-size clothing holding company Charming Shoppes.
As DRTV marketers move well beyond their own traditional medium, companies that were built as shop-from-home cable TV networks are doing the same, broadening the appeal beyond TV. HSN (formerly the Home Shopping Network), QVC and ShopNBC have all enhanced sales capabilities online and through mobile devices.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.