Mobile ad network Millennial Media filed for a $75 million initial public offering (IPO) on Jan. 5.
Only 40% of mobile advertising campaigns that ran in October were targeted despite the channel's ability to target consumers based on criteria such as geolocation, according to a study released by mobile advertising network Millennial Media on Dec. 8.
U.S. mobile ad spending will jump by 47% to hit $1.8 billion in 2012, according to estimates from eMarketer.
Apple is full of surprises today. Most noticeably, CEO Steve Jobs, who has taken a medical leave of absence from the company, personally unveiled the iPad 2 in San Francisco. Graphics will load about nine times more quickly than on the original version of the iPad.
Sam Decker, a former Dell marketing director and the founding CMO of Bazaarvoice, a customer ratings and reviews company, launched Mass Relevance earlier this month. The company's goal is to help consumer brands aggregate social media conversations and use that content in their marketing. Decker spoke with Direct Marketing News about his goals for the agency.
A number of operating systems are major players in the US mobile advertising space, which is not dominated by any one device or carrier, according to figures from ad network Millennial Media.
The Mobile Marketing Association partnered with the Interactive Advertising Bureau to release a set of mobile ad guidelines this week.
Consumers prefer using mobile browsers, rather than downloadable applications, to access content on their cell phones and Blackberrys, according to a report from Adobe.
Amazon.com's latest ad campaign for the Kindle takes aim at Apple's iPad, but the e-reader field is quickly shaping up to be more than a two-horse race.
The Federal Trade Commission closed its investigation into Google's acquisition of AdMob May 21, finding the buy "is unlikely to harm competition in the emerging market for mobile advertising networks."
Apple has revealed details of its iAd mobile advertising platform, which, the company claims, will allow advertisers to "combine the emotion of TV with the interactivity of the Web." The Cupertino, CA-based company is targeting delivery of 1 billion ad impressions a day.
MTV Networks is working with Crisp Wireless, a mobile ad company, to create rich media units on its mobile WAP sites. The partnership, struck last month and announced January 5, has extended MTV's mobile ad unit offerings to include rich media and custom ad design.
Google took the wraps off its entry into the mobile device market on January 5, unveiling its Nexus One smartphone. Rival Apple, maker of the iPhone, reportedly acquired mobile advertising firm Quattro Wireless this week in the company's first jump into advertising.
Nationwide Insurance is introducing a new iPhone application. Called "Cartopia," the app is designed to help consumers shop for new and used cars.
Universal Studios Home Entertainment launched a multichannel marketing campaign, including a commerce-enabled mobile banner ad buy, to promote the DVD release of Quentin Tarantino's film 'Inglorious Basterds.' The effort, launched December 10, will run through the end of the year.
Microsoft is beefing up its mobile advertising offering with a destination called "Microsoft Mobile Marketplaces." Rolled out a month ago, the site was announced on a Microsoft blog this week. It aims to combine search and display ads to increase their performance.
The Mobile Marketing Association issued its latest Global Mobile Advertising Guidelines on September 30, focusing on new ad units as mobile advertising evolves. The updated principles were produced by MMA member companies and participants in the MMA Mobile Advertising Committee.
Online movie destination Fandango is running a new mobile marketing effort to promote the Paramount Pictures summer blockbuster film G.I. Joe: The Rise of Cobra, which opens August 7.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...