It seems like there might be a bit of a mismatch between what companies want to do with mobile and what they're actually doing.
Consumers are experiencing a "mobile mind shift"—and according to Forrester Research, brands that don't offer mobile utility will be left eating their competitors' dust.
DRTV promoters and advertisers try a digital response alternative to phone numbers and URLs that can link them directly to the sale.
How do Monster and CareerBuilder stack up against each other? Here's a quick look at how both companies fare across various touchpoints.
Marketers who want customers to stay engaged with their app should focus on three simple rules.
Google's mobile guru gives the Advertising Week crowd a primer on how to establish a positioning on the third screen.
TRUSTe's recent report on consumer perceptions of mobile and online privacy show that there's more distrust around privacy policies in mobile apps.
A new study from IDC and Onavo indicates that mobile shopping habits are beginning to show clear usage patterns, and that some retail brands are utilizing that information to establish so-called stickiness with their respective customer base.
Eyeona, Inc. is bringing Barry Judge, former CMO of Best Buy, and Elisa Steele, Yahoo's former EVP and CMO, to its advisory board.
Mobile app developer 24&7 is accused of illegally collecting children's personal info. For shame.
ComScore has launched an enhanced version of its mobile behavior measurement service.
Brands embrace mobile commerce by developing apps and building sites for smartphone and tablet users, as well as optimizing their e-commerce sites.
Mobile advertising company Nexage has developed a private mobile advertising exchange that will let publishers and app developers select which companies can access their mobile inventory, the company said on Dec. 14.
Only 40% of mobile advertising campaigns that ran in October were targeted despite the channel's ability to target consumers based on criteria such as geolocation, according to a study released by mobile advertising network Millennial Media on Dec. 8.
Forget the sales and traffic stats, retailers missed it on mobile this Black Friday.
Direct mail and traditional media have long played important roles in getting out the vote. With party caucuses and primaries beginning in early 2012 and campaigns already underway in early voting states such as Iowa, New Hampshire and South Carolina, political marketers are betting that direct mail will still drive voters to the polls, but they are also dabbling in newer interactive technologies.
While consumer packaged goods (CPG) marketers have not embraced digital marketing strategies as quickly as marketers in other sectors, that looks poised to change.
Apple has discouraged mobile app developers from using a feature that enables mobile ad networks to target ads, according to TechCrunch's Erick Shonfeld.
Social gaming company Zynga has named Jeff Karp its chief marketing and revenue officer. He "oversees all aspects of marketing at the company, is working to optimize and drive revenue with our game studios, and oversees international sales," said Adam Isserlis, director of corporate communications at the company, via email.
Bill Young, managing director of EA Ready, says mobile and social gaming platforms offer more opportunities for advertisers than consoles.
Toys "R" Us, Simon Malls and InStyle magazine have partnered with Shopkick to allow their customers to use the mobile application for rewards and discounts. Sports Authority will expand its Shopkick partnership nationwide later this year.
The ability to directly attribute a TV ad's conversion path has long eluded marketers, despite TV advertising taking the lion's share of many brand's marketing budgets. However, companies such as HTC Corp. and PepsiCo are lighting that path by using apps for consumers' mobile devices.
Traci Gentry, VP of marketing at Bic USA, says how her company mines its social media pages for inspiration.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.