A recent survey shows that brands are missing out with too few personalized mobile messages.
Join Forrester Research, Inc. and Oracle Responsys for an examination of how mobile apps and push technology can shape your mobile strategy now, as well as where they're driving the future of marketing.
Well-traveled marketers may find this fitness app to be a healthy companion.
FbStart, a free but limited-roster program that provides tools to app developers, opens up to new applicants today.
Mountain West Financial organizes and improves lead-gen for its sales team with mobile CRM tools that enable direct, personalized interactions.
Top social and gaming apps play fast and loose with users' contact lists, with little out there to stop them, claims a new study.
B2B apps for sales and marketing are great—but you need to create transparency around the entire process if you want to improve the likelihood of sustained success.
Instant gratification, privacy, and intimacy can be key elements for an engaging app.
When it comes to attracting and retaining customers, increased engagement is the Holy Grail.
Howie Schwartz, founder and CEO of Human Demand, on how to keep your mobile apps on track.
Today's consumers is more likely watching TV with a tablet or a smartphone in their lap rather than a TV dinner.
It seems like there might be a bit of a mismatch between what companies want to do with mobile and what they're actually doing.
Consumers are experiencing a "mobile mind shift"—and according to Forrester Research, brands that don't offer mobile utility will be left eating their competitors' dust.
DRTV promoters and advertisers try a digital response alternative to phone numbers and URLs that can link them directly to the sale.
How do Monster and CareerBuilder stack up against each other? Here's a quick look at how both companies fare across various touchpoints.
Marketers who want customers to stay engaged with their app should focus on three simple rules.
Google's mobile guru gives the Advertising Week crowd a primer on how to establish a positioning on the third screen.
TRUSTe's recent report on consumer perceptions of mobile and online privacy show that there's more distrust around privacy policies in mobile apps.
A new study from IDC and Onavo indicates that mobile shopping habits are beginning to show clear usage patterns, and that some retail brands are utilizing that information to establish so-called stickiness with their respective customer base.
Eyeona, Inc. is bringing Barry Judge, former CMO of Best Buy, and Elisa Steele, Yahoo's former EVP and CMO, to its advisory board.
Mobile app developer 24&7 is accused of illegally collecting children's personal info. For shame.
ComScore has launched an enhanced version of its mobile behavior measurement service.
Brands embrace mobile commerce by developing apps and building sites for smartphone and tablet users, as well as optimizing their e-commerce sites.
Mobile advertising company Nexage has developed a private mobile advertising exchange that will let publishers and app developers select which companies can access their mobile inventory, the company said on Dec. 14.
Only 40% of mobile advertising campaigns that ran in October were targeted despite the channel's ability to target consumers based on criteria such as geolocation, according to a study released by mobile advertising network Millennial Media on Dec. 8.
Forget the sales and traffic stats, retailers missed it on mobile this Black Friday.
Direct mail and traditional media have long played important roles in getting out the vote. With party caucuses and primaries beginning in early 2012 and campaigns already underway in early voting states such as Iowa, New Hampshire and South Carolina, political marketers are betting that direct mail will still drive voters to the polls, but they are also dabbling in newer interactive technologies.
While consumer packaged goods (CPG) marketers have not embraced digital marketing strategies as quickly as marketers in other sectors, that looks poised to change.
Apple has discouraged mobile app developers from using a feature that enables mobile ad networks to target ads, according to TechCrunch's Erick Shonfeld.
Social gaming company Zynga has named Jeff Karp its chief marketing and revenue officer. He "oversees all aspects of marketing at the company, is working to optimize and drive revenue with our game studios, and oversees international sales," said Adam Isserlis, director of corporate communications at the company, via email.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...