Mobile Apps

Personalization Makes for Effective Mobile Messages

Personalization Makes for Effective Mobile Messages

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A recent survey shows that brands are missing out with too few personalized mobile messages.

Push Your Mobile Marketing Strategy Forward

Push Your Mobile Marketing Strategy Forward

Join Forrester Research, Inc. and Oracle Responsys for an examination of how mobile apps and push technology can shape your mobile strategy now, as well as where they're driving the future of marketing.

App of the Week: DailyBurn

App of the Week: DailyBurn

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Well-traveled marketers may find this fitness app to be a healthy companion.

Facebook Expands Free Mobile App Program

Facebook Expands Free Mobile App Program

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FbStart, a free but limited-roster program that provides tools to app developers, opens up to new applicants today.

CRM Makes the Sale

CRM Makes the Sale

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Mountain West Financial organizes and improves lead-gen for its sales team with mobile CRM tools that enable direct, personalized interactions.

Growth Hacking and the App-Spam Scam

Growth Hacking and the App-Spam Scam

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Top social and gaming apps play fast and loose with users' contact lists, with little out there to stop them, claims a new study.

The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

B2B apps for sales and marketing are great—but you need to create transparency around the entire process if you want to improve the likelihood of sustained success.

Five Ways to Develop a Successful Marketing App

Five Ways to Develop a Successful Marketing App

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Instant gratification, privacy, and intimacy can be key elements for an engaging app.

How Mobile Is Taking the Reins on Customer Engagement

How Mobile Is Taking the Reins on Customer Engagement

When it comes to attracting and retaining customers, increased engagement is the Holy Grail.

Video: Make Your Mobile Holistic

Video: Make Your Mobile Holistic

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Howie Schwartz, founder and CEO of Human Demand, on how to keep your mobile apps on track.

Using the Second Screen to Drive Customer Engagement

Using the Second Screen to Drive Customer Engagement

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Today's consumers is more likely watching TV with a tablet or a smartphone in their lap rather than a TV dinner.

Mobile: Reap What You Sow

Mobile: Reap What You Sow

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It seems like there might be a bit of a mismatch between what companies want to do with mobile and what they're actually doing.

Forrester: Mobile Consumers Want It NOW

Forrester: Mobile Consumers Want It NOW

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Consumers are experiencing a "mobile mind shift"—and according to Forrester Research, brands that don't offer mobile utility will be left eating their competitors' dust.

Will Mobile Apps Give DRTV Appeals Their Due?

Will Mobile Apps Give DRTV Appeals Their Due?

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DRTV promoters and advertisers try a digital response alternative to phone numbers and URLs that can link them directly to the sale.

Jobs Available: Two Popular Employment Sites Go Head-to-Head

Jobs Available: Two Popular Employment Sites Go Head-to-Head

How do Monster and CareerBuilder stack up against each other? Here's a quick look at how both companies fare across various touchpoints.

To grow your app business, think loyalty

To grow your app business, think loyalty

Marketers who want customers to stay engaged with their app should focus on three simple rules.

Breaking mobile out of the box

Breaking mobile out of the box

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Google's mobile guru gives the Advertising Week crowd a primer on how to establish a positioning on the third screen.

Online privacy concerns outweigh mobile app downloads

Online privacy concerns outweigh mobile app downloads

TRUSTe's recent report on consumer perceptions of mobile and online privacy show that there's more distrust around privacy policies in mobile apps.

New research shows shifting m-commerce patterns

New research shows shifting m-commerce patterns

A new study from IDC and Onavo indicates that mobile shopping habits are beginning to show clear usage patterns, and that some retail brands are utilizing that information to establish so-called stickiness with their respective customer base.

Eyeona, Inc. recruits former Best Buy and Yahoo execs

Eyeona, Inc. recruits former Best Buy and Yahoo execs

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Eyeona, Inc. is bringing Barry Judge, former CMO of Best Buy, and Elisa Steele, Yahoo's former EVP and CMO, to its advisory board.

iTrack: Children

iTrack: Children

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Mobile app developer 24&7 is accused of illegally collecting children's personal info. For shame.

ComScore enhances mobile behavior measurement with Mobile Metrix 2.0

ComScore enhances mobile behavior measurement with Mobile Metrix 2.0

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ComScore has launched an enhanced version of its mobile behavior measurement service.

Mobile's surge

Mobile's surge

Brands embrace mobile commerce by developing apps and building sites for smartphone and tablet users, as well as optimizing their e-commerce sites.

Nexage develops private mobile ad exchange

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Mobile advertising company Nexage has developed a private mobile advertising exchange that will let publishers and app developers select which companies can access their mobile inventory, the company said on Dec. 14.

Study: 40% of October mobile ad campaigns targeted

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Only 40% of mobile advertising campaigns that ran in October were targeted despite the channel's ability to target consumers based on criteria such as geolocation, according to a study released by mobile advertising network Millennial Media on Dec. 8.

Black Friday, a dark day for mobile retail marketing

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Forget the sales and traffic stats, retailers missed it on mobile this Black Friday.

Political marketers weigh digital, direct mail

Political marketers weigh digital, direct mail

Direct mail and traditional media have long played important roles in getting out the vote. With party caucuses and primaries beginning in early 2012 and campaigns already underway in early voting states such as Iowa, New Hampshire and South Carolina, political marketers are betting that direct mail will still drive voters to the polls, but they are also dabbling in newer interactive technologies.

CPG brands dive headfirst 
into digital sphere

CPG brands dive headfirst 
into digital sphere

While consumer packaged goods (CPG) marketers have not embraced digital marketing strategies as quickly as marketers in other sectors, that looks poised to change.

Apple backs off mobile tracking

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Apple has discouraged mobile app developers from using a feature that enables mobile ad networks to target ads, according to TechCrunch's Erick Shonfeld.

Zynga appoints Karp chief marketer

Zynga appoints Karp chief marketer

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Social gaming company Zynga has named Jeff Karp its chief marketing and revenue officer. He "oversees all aspects of marketing at the company, is working to optimize and drive revenue with our game studios, and oversees international sales," said Adam Isserlis, director of corporate communications at the company, via email.

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