Mobile Apps

The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

B2B apps for sales and marketing are great—but you need to create transparency around the entire process if you want to improve the likelihood of sustained success.

Five Ways to Develop a Successful Marketing App

Five Ways to Develop a Successful Marketing App

By

Instant gratification, privacy, and intimacy can be key elements for an engaging app.

How Mobile Is Taking the Reins on Customer Engagement

How Mobile Is Taking the Reins on Customer Engagement

When it comes to attracting and retaining customers, increased engagement is the Holy Grail.

Video: Make Your Mobile Holistic

Video: Make Your Mobile Holistic

By

Howie Schwartz, founder and CEO of Human Demand, on how to keep your mobile apps on track.

Using the Second Screen to Drive Customer Engagement

Using the Second Screen to Drive Customer Engagement

By

Today's consumers is more likely watching TV with a tablet or a smartphone in their lap rather than a TV dinner.

Mobile: Reap What You Sow

Mobile: Reap What You Sow

By

It seems like there might be a bit of a mismatch between what companies want to do with mobile and what they're actually doing.

Forrester: Mobile Consumers Want It NOW

Forrester: Mobile Consumers Want It NOW

By

Consumers are experiencing a "mobile mind shift"—and according to Forrester Research, brands that don't offer mobile utility will be left eating their competitors' dust.

Will Mobile Apps Give DRTV Appeals Their Due?

Will Mobile Apps Give DRTV Appeals Their Due?

By

DRTV promoters and advertisers try a digital response alternative to phone numbers and URLs that can link them directly to the sale.

Jobs Available: Two Popular Employment Sites Go Head-to-Head

Jobs Available: Two Popular Employment Sites Go Head-to-Head

How do Monster and CareerBuilder stack up against each other? Here's a quick look at how both companies fare across various touchpoints.

To grow your app business, think loyalty

To grow your app business, think loyalty

Marketers who want customers to stay engaged with their app should focus on three simple rules.

Breaking mobile out of the box

Breaking mobile out of the box

By

Google's mobile guru gives the Advertising Week crowd a primer on how to establish a positioning on the third screen.

Online privacy concerns outweigh mobile app downloads

Online privacy concerns outweigh mobile app downloads

TRUSTe's recent report on consumer perceptions of mobile and online privacy show that there's more distrust around privacy policies in mobile apps.

New research shows shifting m-commerce patterns

New research shows shifting m-commerce patterns

A new study from IDC and Onavo indicates that mobile shopping habits are beginning to show clear usage patterns, and that some retail brands are utilizing that information to establish so-called stickiness with their respective customer base.

Eyeona, Inc. recruits former Best Buy and Yahoo execs

Eyeona, Inc. recruits former Best Buy and Yahoo execs

By

Eyeona, Inc. is bringing Barry Judge, former CMO of Best Buy, and Elisa Steele, Yahoo's former EVP and CMO, to its advisory board.

iTrack: Children

iTrack: Children

By

Mobile app developer 24&7 is accused of illegally collecting children's personal info. For shame.

ComScore enhances mobile behavior measurement with Mobile Metrix 2.0

ComScore enhances mobile behavior measurement with Mobile Metrix 2.0

By

ComScore has launched an enhanced version of its mobile behavior measurement service.

Mobile's surge

Mobile's surge

Brands embrace mobile commerce by developing apps and building sites for smartphone and tablet users, as well as optimizing their e-commerce sites.

Nexage develops private mobile ad exchange

By

Mobile advertising company Nexage has developed a private mobile advertising exchange that will let publishers and app developers select which companies can access their mobile inventory, the company said on Dec. 14.

Study: 40% of October mobile ad campaigns targeted

By

Only 40% of mobile advertising campaigns that ran in October were targeted despite the channel's ability to target consumers based on criteria such as geolocation, according to a study released by mobile advertising network Millennial Media on Dec. 8.

Black Friday, a dark day for mobile retail marketing

By

Forget the sales and traffic stats, retailers missed it on mobile this Black Friday.

Political marketers weigh digital, direct mail

Political marketers weigh digital, direct mail

Direct mail and traditional media have long played important roles in getting out the vote. With party caucuses and primaries beginning in early 2012 and campaigns already underway in early voting states such as Iowa, New Hampshire and South Carolina, political marketers are betting that direct mail will still drive voters to the polls, but they are also dabbling in newer interactive technologies.

CPG brands dive headfirst 
into digital sphere

CPG brands dive headfirst 
into digital sphere

While consumer packaged goods (CPG) marketers have not embraced digital marketing strategies as quickly as marketers in other sectors, that looks poised to change.

Apple backs off mobile tracking

By

Apple has discouraged mobile app developers from using a feature that enables mobile ad networks to target ads, according to TechCrunch's Erick Shonfeld.

Zynga appoints Karp chief marketer

Zynga appoints Karp chief marketer

By

Social gaming company Zynga has named Jeff Karp its chief marketing and revenue officer. He "oversees all aspects of marketing at the company, is working to optimize and drive revenue with our game studios, and oversees international sales," said Adam Isserlis, director of corporate communications at the company, via email.

Q&A: Bill Young, managing director, EA Ready

Q&A: Bill Young, managing director, EA Ready

By

Bill Young, managing director of EA Ready, says mobile and social gaming platforms offer more opportunities for advertisers than consoles.

Toys 'R' Us, Simon Malls, 'InStyle' partner with mobile app Shopkick

Toys 'R' Us, Simon Malls, 'InStyle' partner with mobile app Shopkick

By

Toys "R" Us, Simon Malls and InStyle magazine have partnered with Shopkick to allow their customers to use the mobile application for rewards and discounts. Sports Authority will expand its Shopkick partnership nationwide later this year.

Mobile tagging extends TV ads for brands

Mobile tagging extends TV ads for brands

By

The ability to directly attribute a TV ad's conversion path has long eluded marketers, despite TV advertising taking the lion's share of many brand's marketing budgets. However, companies such as HTC Corp. and PepsiCo are lighting that path by using apps for consumers' 
mobile devices.

Q&A: Traci Gentry, VP of marketing, Bic USA

Q&A: Traci Gentry, VP of marketing, Bic USA

By

Traci Gentry, VP of marketing at Bic USA, says how her company mines 
its social media pages for inspiration.

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.