Mobile Applications

Personalization Makes for Effective Mobile Messages

Personalization Makes for Effective Mobile Messages

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A recent survey shows that brands are missing out with too few personalized mobile messages.

Vibes Revs Up Mobile Loyalty Programs

Vibes Revs Up Mobile Loyalty Programs

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New additions to this digital wallet technology vendor aim to help mobilize retailers' loyalty programs.

Kony Names Shirk CMO

Kony Names Shirk CMO

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The mobile app platform turns to a tech marketing veteran of HP, Siemens, and Oracle.

Five Ways to Develop a Successful Marketing App

Five Ways to Develop a Successful Marketing App

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Instant gratification, privacy, and intimacy can be key elements for an engaging app.

Gartner: Only One in 10,000 Mobile Apps Will Pay Off by 2018

Gartner: Only One in 10,000 Mobile Apps Will Pay Off by 2018

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Think brand awareness, not revenue, when developing apps. Only 5% of apps will merit fees within four years, predicts the research firm.

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