A recent survey shows that brands are missing out with too few personalized mobile messages.
New additions to this digital wallet technology vendor aim to help mobilize retailers' loyalty programs.
The mobile app platform turns to a tech marketing veteran of HP, Siemens, and Oracle.
Instant gratification, privacy, and intimacy can be key elements for an engaging app.
Think brand awareness, not revenue, when developing apps. Only 5% of apps will merit fees within four years, predicts the research firm.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.