A recent survey shows that brands are missing out with too few personalized mobile messages.
New additions to this digital wallet technology vendor aim to help mobilize retailers' loyalty programs.
The mobile app platform turns to a tech marketing veteran of HP, Siemens, and Oracle.
Instant gratification, privacy, and intimacy can be key elements for an engaging app.
Think brand awareness, not revenue, when developing apps. Only 5% of apps will merit fees within four years, predicts the research firm.
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