It acquires Appoxee, a mobile marketing platform created for marketers by marketers.
A recent survey shows that brands are missing out with too few personalized mobile messages.
New additions to this digital wallet technology vendor aim to help mobilize retailers' loyalty programs.
The mobile app platform turns to a tech marketing veteran of HP, Siemens, and Oracle.
Instant gratification, privacy, and intimacy can be key elements for an engaging app.
Think brand awareness, not revenue, when developing apps. Only 5% of apps will merit fees within four years, predicts the research firm.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...