Mobile Applications

Personalization Makes for Effective Mobile Messages

Personalization Makes for Effective Mobile Messages

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A recent survey shows that brands are missing out with too few personalized mobile messages.

Vibes Revs Up Mobile Loyalty Programs

Vibes Revs Up Mobile Loyalty Programs

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New additions to this digital wallet technology vendor aim to help mobilize retailers' loyalty programs.

Kony Names Shirk CMO

Kony Names Shirk CMO

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The mobile app platform turns to a tech marketing veteran of HP, Siemens, and Oracle.

Five Ways to Develop a Successful Marketing App

Five Ways to Develop a Successful Marketing App

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Instant gratification, privacy, and intimacy can be key elements for an engaging app.

Gartner: Only One in 10,000 Mobile Apps Will Pay Off by 2018

Gartner: Only One in 10,000 Mobile Apps Will Pay Off by 2018

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Think brand awareness, not revenue, when developing apps. Only 5% of apps will merit fees within four years, predicts the research firm.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...