It acquires Appoxee, a mobile marketing platform created for marketers by marketers.
A recent survey shows that brands are missing out with too few personalized mobile messages.
New additions to this digital wallet technology vendor aim to help mobilize retailers' loyalty programs.
The mobile app platform turns to a tech marketing veteran of HP, Siemens, and Oracle.
Instant gratification, privacy, and intimacy can be key elements for an engaging app.
Think brand awareness, not revenue, when developing apps. Only 5% of apps will merit fees within four years, predicts the research firm.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.