Mobile Applications

Teradata Absorbs Mobile Marketing Service Into its Cloud

Teradata Absorbs Mobile Marketing Service Into its Cloud

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It acquires Appoxee, a mobile marketing platform created for marketers by marketers.

Personalization Makes for Effective Mobile Messages

Personalization Makes for Effective Mobile Messages

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A recent survey shows that brands are missing out with too few personalized mobile messages.

Vibes Revs Up Mobile Loyalty Programs

Vibes Revs Up Mobile Loyalty Programs

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New additions to this digital wallet technology vendor aim to help mobilize retailers' loyalty programs.

Kony Names Shirk CMO

Kony Names Shirk CMO

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The mobile app platform turns to a tech marketing veteran of HP, Siemens, and Oracle.

Five Ways to Develop a Successful Marketing App

Five Ways to Develop a Successful Marketing App

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Instant gratification, privacy, and intimacy can be key elements for an engaging app.

Gartner: Only One in 10,000 Mobile Apps Will Pay Off by 2018

Gartner: Only One in 10,000 Mobile Apps Will Pay Off by 2018

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Think brand awareness, not revenue, when developing apps. Only 5% of apps will merit fees within four years, predicts the research firm.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...