Mobile Application

News Byte: ReachLocal Debuts "Liger" Hybrid App Development Tool

News Byte: ReachLocal Debuts "Liger" Hybrid App Development Tool

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The company behind ReachEdge debuts its hybrid framework for developing mobile apps, aptly named LigerMobile.

Fast Facts: October 2013

Fast Facts: October 2013

Some quick info hits to keep you up-to-date, including the percentage of customers who complain they receive too many marketing emails.

Study: 40% of October mobile ad campaigns targeted

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Only 40% of mobile advertising campaigns that ran in October were targeted despite the channel's ability to target consumers based on criteria such as geolocation, according to a study released by mobile advertising network Millennial Media on Dec. 8.

You are here

You are here

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I may originally hail from New Jersey, but I still can't find my way around a mall. The new indoor Google Maps aims to help.

Black Friday, a dark day for mobile retail marketing

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Forget the sales and traffic stats, retailers missed it on mobile this Black Friday.

Sam's Club to launch iPad app

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Sam's Club will debut an iPad app in the "next few weeks," said Matt Martin, senior marketing manager at the Wal-Mart Stores-owned retailer, during a session at the ad:tech New York conference on Nov. 10.

Associated Press debuts mobile iCircular program

Associated Press debuts mobile iCircular program

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The Associated Press (AP) launched a pilot of its iCircular program on Sept. 19, enabling retailers to run digital versions of their weekly print circulars within newspapers' mobile apps or mobile-optimized sites.

Q&A: Bill Young, managing director, EA Ready

Q&A: Bill Young, managing director, EA Ready

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Bill Young, managing director of EA Ready, says mobile and social gaming platforms offer more opportunities for advertisers than consoles.

Toys 'R' Us, Simon Malls, 'InStyle' partner with mobile app Shopkick

Toys 'R' Us, Simon Malls, 'InStyle' partner with mobile app Shopkick

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Toys "R" Us, Simon Malls and InStyle magazine have partnered with Shopkick to allow their customers to use the mobile application for rewards and discounts. Sports Authority will expand its Shopkick partnership nationwide later this year.

Square will have a tough task turning media attention into consumer adoption

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Mobile payments start-up Square is getting a lot of press, surely in part because the company was started by Twitter cofounder Jack Dorsey. However, consensus from around the Web is that the platform won't catch on at the breathtaking rate that Twitter did.

Marketers find apps, mobile web complement each other

Marketers find apps, mobile web complement each other

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Rather than offer exclusively an app or solely a mobile site, marketers such as Pacific Sunwear and Expedia provide both as companion pieces.

Behavioral marketing has benefits, McCaskill tells Senate colleagues

Behavioral marketing has benefits, McCaskill tells Senate colleagues

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Behavioral marketing provides value to consumers, said US Sen. Claire McCaskill (D-Mo.) during a Senate Commerce subcommittee hearing on May 19. McCaskill's opinion contrasted with those of her upper chamber colleagues, who spent much of the mobile privacy hearing discussing location tracking.

Privacy is consumers' top mobile app concern: survey

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Privacy is consumers' top concern when using mobile applications, according to a survey by online security firm TRUSTe released April 27. Nearly four in 10 consumers (38%) identified privacy as their top concern, and more than half (56%) said the issue is one of their foremost concerns, according to the online survey of 1,000 consumers conducted in February by research company Harris Interactive.

Century 21 reaches younger consumers with mobile campaign

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Real estate company Century 21 launched a mobile gaming campaign on April 12 to promote its mobile app. The company worked with digital agency Appssavvy on the initiative, which is a part of game developer Ngmoco's We City mobile game.

Apple unveils iPad 2, gains Random House titles

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Apple is full of surprises today. Most noticeably, CEO Steve Jobs, who has taken a medical leave of absence from the company, personally unveiled the iPad 2 in San Francisco. Graphics will load about nine times more quickly than on the original version of the iPad.

Farmland Dairies launches QR code campaign in health clubs

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Farmland Dairies launched a consumer awareness campaign on March 1 using QR codes and instant coupons in health clubs throughout the Northeastern US. The company's AOR, Union, NJ-based Linett and Harrison, created the campaign.

Brands create plans for tablet immersion

Brands create plans for tablet immersion

Analysts are already calling 2011 "the year of the tablet." Marketers are preparing for that prediction to become reality by launching mobile marketing apps and websites, and planning search and display initiatives to attract consumers using a growing range of tablet devices.

Thomson Reuters launches branding effort with mobile, digital components

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Thomson Reuters, a business news and professional information provider, launched a corporate branding campaign January 24 to improve public understanding of the company. The effort, created by branding agency Interbrand and creative shop Ogilvy Worldwide, includes a microsite, traditional media, digital display advertising, mobile marketing, an iPad app and social media.

Carl's Jr., Hardee's launch GPS-based mobile app and rewards program

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CKE Restaurants launched a GPS-enabled loyalty program on December 28 that rewards consumers for checking in at its Carl's Jr. and Hardee's locations.

Fandango launches an iPad app

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Fandango, the online ticket service provider, launched an iPad app on December 21. The app is designed to deliver movie content that will help consumers make more informed ticket-buying decisions.

Visa offers deals through iPhone app

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Visa released an iPhone app December 14 that directs users to nearby discounts and deals by making use of the phone's GPS technology.

Amazon.com launches iPhone price check app

Amazon.com launches iPhone price check app

Amazon.com launched a price comparison application for the iPhone on November 22, four days before Black Friday. The free app allows consumers to say a product name, scan a barcode, or snap a picture of a product to receive price listings from Amazon and its partners.

Predictions for media buying in 2011

Predictions for media buying in 2011

2010 will be remembered as a year that eliminated any doubts as to the viability and longevity of digital media.

Different operating systems, carriers share mobile ad space: survey

A number of operating systems are major players in the US mobile advertising space, which is not dominated by any one device or carrier, according to figures from ad network Millennial Media.

Mobile Marketing Association, Interactive Advertising Bureau release mobile ad guidelines

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The Mobile Marketing Association partnered with the Interactive Advertising Bureau to release a set of mobile ad guidelines this week.

Toys 'R' Us adds mobile components to holiday campaign

Toys 'R' Us adds mobile components to holiday campaign

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Toys "R" Us' holiday campaign is in full swing two weeks before Black Friday, the traditional start of the holiday shopping season. This week, the retailer introduced mobile coupons that shoppers can receive by text message or e-mail.

Out-of-home ads plus Foursquare equals $50K for an endangered species

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Two topics we're keeping an eye on at Direct Marketing News are the intersection of direct marketing and out-of-home advertising, and the way brands are using location-based services, such as Foursquare, to market their products.

Study: Content browsers trump apps for mobile content

Consumers prefer using mobile browsers, rather than downloadable applications, to access content on their cell phones and Blackberrys, according to a report from Adobe.

American Airlines launches sweepstakes to promote iPhone app

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American Airlines launched a mobile sweepstakes, "Mobile Million," on September 15 to create buzz for its just-released iPhone application.

SyFy to use Shazam for mobile consumer interaction, sweepstakes

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NBC Universal's SyFy network will offer consumers mobile downloads of its programming and bonus scenes for the upcoming season finales of 'Eureka' and 'Warehouse 13.' The initiative includes a sweepstakes component, which will also launch September 10.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...