Only 40% of mobile advertising campaigns that ran in October were targeted despite the channel's ability to target consumers based on criteria such as geolocation, according to a study released by mobile advertising network Millennial Media on Dec. 8.
I may originally hail from New Jersey, but I still can't find my way around a mall. The new indoor Google Maps aims to help.
Forget the sales and traffic stats, retailers missed it on mobile this Black Friday.
Sam's Club will debut an iPad app in the "next few weeks," said Matt Martin, senior marketing manager at the Wal-Mart Stores-owned retailer, during a session at the ad:tech New York conference on Nov. 10.
The Associated Press (AP) launched a pilot of its iCircular program on Sept. 19, enabling retailers to run digital versions of their weekly print circulars within newspapers' mobile apps or mobile-optimized sites.
Bill Young, managing director of EA Ready, says mobile and social gaming platforms offer more opportunities for advertisers than consoles.
Toys "R" Us, Simon Malls and InStyle magazine have partnered with Shopkick to allow their customers to use the mobile application for rewards and discounts. Sports Authority will expand its Shopkick partnership nationwide later this year.
Mobile payments start-up Square is getting a lot of press, surely in part because the company was started by Twitter cofounder Jack Dorsey. However, consensus from around the Web is that the platform won't catch on at the breathtaking rate that Twitter did.
Rather than offer exclusively an app or solely a mobile site, marketers such as Pacific Sunwear and Expedia provide both as companion pieces.
Behavioral marketing provides value to consumers, said US Sen. Claire McCaskill (D-Mo.) during a Senate Commerce subcommittee hearing on May 19. McCaskill's opinion contrasted with those of her upper chamber colleagues, who spent much of the mobile privacy hearing discussing location tracking.
Privacy is consumers' top concern when using mobile applications, according to a survey by online security firm TRUSTe released April 27. Nearly four in 10 consumers (38%) identified privacy as their top concern, and more than half (56%) said the issue is one of their foremost concerns, according to the online survey of 1,000 consumers conducted in February by research company Harris Interactive.
Real estate company Century 21 launched a mobile gaming campaign on April 12 to promote its mobile app. The company worked with digital agency Appssavvy on the initiative, which is a part of game developer Ngmoco's We City mobile game.
Apple is full of surprises today. Most noticeably, CEO Steve Jobs, who has taken a medical leave of absence from the company, personally unveiled the iPad 2 in San Francisco. Graphics will load about nine times more quickly than on the original version of the iPad.
Farmland Dairies launched a consumer awareness campaign on March 1 using QR codes and instant coupons in health clubs throughout the Northeastern US. The company's AOR, Union, NJ-based Linett and Harrison, created the campaign.
Analysts are already calling 2011 "the year of the tablet." Marketers are preparing for that prediction to become reality by launching mobile marketing apps and websites, and planning search and display initiatives to attract consumers using a growing range of tablet devices.
Thomson Reuters, a business news and professional information provider, launched a corporate branding campaign January 24 to improve public understanding of the company. The effort, created by branding agency Interbrand and creative shop Ogilvy Worldwide, includes a microsite, traditional media, digital display advertising, mobile marketing, an iPad app and social media.
CKE Restaurants launched a GPS-enabled loyalty program on December 28 that rewards consumers for checking in at its Carl's Jr. and Hardee's locations.
Fandango, the online ticket service provider, launched an iPad app on December 21. The app is designed to deliver movie content that will help consumers make more informed ticket-buying decisions.
Visa released an iPhone app December 14 that directs users to nearby discounts and deals by making use of the phone's GPS technology.
Amazon.com launched a price comparison application for the iPhone on November 22, four days before Black Friday. The free app allows consumers to say a product name, scan a barcode, or snap a picture of a product to receive price listings from Amazon and its partners.
2010 will be remembered as a year that eliminated any doubts as to the viability and longevity of digital media.
A number of operating systems are major players in the US mobile advertising space, which is not dominated by any one device or carrier, according to figures from ad network Millennial Media.
The Mobile Marketing Association partnered with the Interactive Advertising Bureau to release a set of mobile ad guidelines this week.
Toys "R" Us' holiday campaign is in full swing two weeks before Black Friday, the traditional start of the holiday shopping season. This week, the retailer introduced mobile coupons that shoppers can receive by text message or e-mail.
Two topics we're keeping an eye on at Direct Marketing News are the intersection of direct marketing and out-of-home advertising, and the way brands are using location-based services, such as Foursquare, to market their products.
Consumers prefer using mobile browsers, rather than downloadable applications, to access content on their cell phones and Blackberrys, according to a report from Adobe.
American Airlines launched a mobile sweepstakes, "Mobile Million," on September 15 to create buzz for its just-released iPhone application.
NBC Universal's SyFy network will offer consumers mobile downloads of its programming and bonus scenes for the upcoming season finales of 'Eureka' and 'Warehouse 13.' The initiative includes a sweepstakes component, which will also launch September 10.
How much personal information and purchasing data are consumers comfortable giving to brands? Major retailers, including Best Buy, Macy's, Sports Authority and American Eagle Outfitters could soon find out.
Luxury jewelry retailer Tiffany & Co. has introduced an iPhone and iPod Touch application that let shoppers browse engagement rings and size them. The app, known as the "Engagement Ring Finder," was developed in response to consumer demand and launched June 14.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.