October 01, 2012
Wendy's' nutrition app allows users to customize meals based on desired caloric intake or by selecting items from its menu.
August 16, 2012
Dunkin' Donuts has marked its first foray into mobile payments with a custom, branded app built around not only making purchases at the register, but providing a convenient conduit for customers to deliver gift cards to others.
August 01, 2012
According to Snickers, when people are hungry, they do stupid things.
June 26, 2012
Neolane launched its Mobile App Channel (MAC), a solution that allows branded iOS or Android apps to send personalized push notifications.
May 10, 2012
Facebook's new App Center will go live in the coming weeks, but developers can begin submitting both free and paid apps for consideration now.
May 08, 2012
AT&T has partnered with electronic payments firm VeriFone to launch a new mobile app.
April 11, 2012
Point Inside, a provider of mobile engagement solutions, launched nSide, a private ad network designed to allow retailers to send targeted advertising messages to in-store consumers, said Point Inside CMO Todd Sherman.
April 01, 2012
Retail icon Macy's refashions its flagship store and marketing strategy.
The frozen yogurt franchise Pinkberry will accept payments and process coupons through Google Wallet, an NFC-powered Android app for smartphones, at 69 of its retail locations, said a Google Commerce blog post.
Smartphone owners that use their handhelds for shopping prefer mobile websites over mobile apps, Nielsen revealed Mar. 12. These statistics, compiled during the 2011 holiday season by metering 5000 US-based volunteers visiting top-five retail mobile sites and apps, was based on information gathered by Nielsen Smartphone Analytics, said Nielsen communications analyst Matthew Hurst.
JetBlue Airways redesigned its website and mobile site, and has also launched an iPhone application, all with the intent of personalizing and simplifying the customer experience, the airline said on Feb. 6.
February 01, 2012
Abercrombie & Fitch and American Eagle Outfitters use diverse direct marketing approaches to sell similarly priced apparel to teenagers and young adults.
January 19, 2012
Volkswagen has launched a campaign and an iPad app to drive sales for its 2012 Golf R model, said Charlie Taylor, the car company's general manager of digital marketing, on Jan. 19. Volkswagen worked with digital agency AKQA to create the app.
January 16, 2012
Named CMO of radio giant Clear Channel's digital business in December, Bob Stohrer discusses his goals in the new position and how integrating Clear Channel's digital streaming platform iHeart with Facebook adds a second layer of targeting.
December 08, 2011
American Express has partnered with Seamless, an e-commerce provider for restaurants, to offer discounts to members of American Express' Blue Savings Program, both companies said Dec. 8.
Only 40% of mobile advertising campaigns that ran in October were targeted despite the channel's ability to target consumers based on criteria such as geolocation, according to a study released by mobile advertising network Millennial Media on Dec. 8.
December 07, 2011
I may originally hail from New Jersey, but I still can't find my way around a mall. The new indoor Google Maps aims to help.
Amazon.com will launch a promotion on Dec. 10 to entice consumers shopping in brick-and-mortar retail stores to purchase products through Amazon at a discount.
December 01, 2011
Roadify updates New York City commuters about mass transit delays via its mobile app, but consumers must sift through a scroll of service changes to find those most pertinent to them.
Forget the sales and traffic stats, retailers missed it on mobile this Black Friday.
eBay's updated iPad app converts the TV's remote control into a consumer's personal shopper.
November 01, 2011
Hospitality and travel company Carlson relaunched its Goldpoints Plus hotel loyalty program on March 31. The revamped Club Carlson loyalty program featured free in-room Wi-Fi, no blackout dates, rollover nights and complimentary room upgrades, among other benefits.
October 16, 2011
The holiday shopping season is almost here and strategies incorporating mobile marketing can expand your database, reaffirm customer loyalty and usher in new multichannel techniques to make the most of this holiday season.
Cheer mixed Australian band Strange Talk's "Climbing Walls" music video with measurable interactive elements. Consumers could click on items featured in the video for a chance to win prizes such as clothes, a Fender Stratocaster guitar or an Apple iPod.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
