With so many pitfalls on the road to app success, brands need to take a step back and first ask themselves if they even need an app to begin with.
How can companies better protect and enhance the performance of their native mobile apps? Consider the following.
Since consumers almost always have at least one eyeball glued to a second screen, it's no surprise that brands want to capitalize on the co-viewing phenomenon.
For the past two years IKEA has been on a mission to take its catalog from the coffee table to the tablet with an engaging interactive app.
The airline's rebrand promises a more tech-savvy, customer-centric experience.
The French automobile manufacturer goes mobile with an e-book app that takes users on an engaging tour of its newest offering, the Captur 2013.
Wendy's' nutrition app allows users to customize meals based on desired caloric intake or by selecting items from its menu.
Dunkin' Donuts has marked its first foray into mobile payments with a custom, branded app built around not only making purchases at the register, but providing a convenient conduit for customers to deliver gift cards to others.
According to Snickers, when people are hungry, they do stupid things.
Neolane launched its Mobile App Channel (MAC), a solution that allows branded iOS or Android apps to send personalized push notifications.
Facebook's new App Center will go live in the coming weeks, but developers can begin submitting both free and paid apps for consideration now.
AT&T has partnered with electronic payments firm VeriFone to launch a new mobile app.
Point Inside, a provider of mobile engagement solutions, launched nSide, a private ad network designed to allow retailers to send targeted advertising messages to in-store consumers, said Point Inside CMO Todd Sherman.
Retail icon Macy's refashions its flagship store and marketing strategy.
The frozen yogurt franchise Pinkberry will accept payments and process coupons through Google Wallet, an NFC-powered Android app for smartphones, at 69 of its retail locations, said a Google Commerce blog post.
Smartphone owners that use their handhelds for shopping prefer mobile websites over mobile apps, Nielsen revealed Mar. 12. These statistics, compiled during the 2011 holiday season by metering 5000 US-based volunteers visiting top-five retail mobile sites and apps, was based on information gathered by Nielsen Smartphone Analytics, said Nielsen communications analyst Matthew Hurst.
JetBlue Airways redesigned its website and mobile site, and has also launched an iPhone application, all with the intent of personalizing and simplifying the customer experience, the airline said on Feb. 6.
Abercrombie & Fitch and American Eagle Outfitters use diverse direct marketing approaches to sell similarly priced apparel to teenagers and young adults.
Volkswagen has launched a campaign and an iPad app to drive sales for its 2012 Golf R model, said Charlie Taylor, the car company's general manager of digital marketing, on Jan. 19. Volkswagen worked with digital agency AKQA to create the app.
Named CMO of radio giant Clear Channel's digital business in December, Bob Stohrer discusses his goals in the new position and how integrating Clear Channel's digital streaming platform iHeart with Facebook adds a second layer of targeting.
American Express has partnered with Seamless, an e-commerce provider for restaurants, to offer discounts to members of American Express' Blue Savings Program, both companies said Dec. 8.
Only 40% of mobile advertising campaigns that ran in October were targeted despite the channel's ability to target consumers based on criteria such as geolocation, according to a study released by mobile advertising network Millennial Media on Dec. 8.
I may originally hail from New Jersey, but I still can't find my way around a mall. The new indoor Google Maps aims to help.
Amazon.com will launch a promotion on Dec. 10 to entice consumers shopping in brick-and-mortar retail stores to purchase products through Amazon at a discount.
Roadify updates New York City commuters about mass transit delays via its mobile app, but consumers must sift through a scroll of service changes to find those most pertinent to them.
Forget the sales and traffic stats, retailers missed it on mobile this Black Friday.
eBay's updated iPad app converts the TV's remote control into a consumer's personal shopper.
Hospitality and travel company Carlson relaunched its Goldpoints Plus hotel loyalty program on March 31. The revamped Club Carlson loyalty program featured free in-room Wi-Fi, no blackout dates, rollover nights and complimentary room upgrades, among other benefits.
The holiday shopping season is almost here and strategies incorporating mobile marketing can expand your database, reaffirm customer loyalty and usher in new multichannel techniques to make the most of this holiday season.
Cheer mixed Australian band Strange Talk's "Climbing Walls" music video with measurable interactive elements. Consumers could click on items featured in the video for a chance to win prizes such as clothes, a Fender Stratocaster guitar or an Apple iPod.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.