Mobile App

Hold the Phone! Why You May Not Need an App After All

Hold the Phone! Why You May Not Need an App After All

With so many pitfalls on the road to app success, brands need to take a step back and first ask themselves if they even need an app to begin with.

Optimizing Performance for Native Mobile Applications

Optimizing Performance for Native Mobile Applications

How can companies better protect and enhance the performance of their native mobile apps? Consider the following.

Peanut Butter: Jelly :: Shazam: TV

Peanut Butter: Jelly :: Shazam: TV

By

Since consumers almost always have at least one eyeball glued to a second screen, it's no surprise that brands want to capitalize on the co-viewing phenomenon.

Jumping Off the Page

Jumping Off the Page

By

For the past two years IKEA has been on a mission to take its catalog from the coffee table to the tablet with an engaging interactive app.

The New American Airlines Has Arrived

The New American Airlines Has Arrived

By

The airline's rebrand promises a more tech-savvy, customer-centric experience.

Renault Hits the Road with a Captivating App

Renault Hits the Road with a Captivating App

By

The French automobile manufacturer goes mobile with an e-book app that takes users on an engaging tour of its newest offering, the Captur 2013.

Wendy's app puts healthy fast food at your fingertips

Wendy's app puts healthy fast food at your fingertips

By

Wendy's' nutrition app allows users to customize meals based on desired caloric intake or by selecting items from its menu.

Get buzzed faster: Dunkin' Donuts launches mobile payment and gift app

Get buzzed faster: Dunkin' Donuts launches mobile payment and gift app

Dunkin' Donuts has marked its first foray into mobile payments with a custom, branded app built around not only making purchases at the register, but providing a convenient conduit for customers to deliver gift cards to others.

Snickers Russia highlights cautionary tales

Snickers Russia highlights cautionary tales

By

According to Snickers, when people are hungry, they do stupid things.

Neolane's mobile solution personalizes push notifications

Neolane's mobile solution personalizes push notifications

By

Neolane launched its Mobile App Channel (MAC), a solution that allows branded iOS or Android apps to send personalized push notifications.

New Facebook App Center highlights importance of mobile

New Facebook App Center highlights importance of mobile

By

Facebook's new App Center will go live in the coming weeks, but developers can begin submitting both free and paid apps for consideration now.

AT&T launches mobile point-of-sale app for companies

AT&T launches mobile point-of-sale app for companies

By

AT&T has partnered with electronic payments firm VeriFone to launch a new mobile app.

Point Inside launches network targeting in-store consumers

Point Inside launches network targeting in-store consumers

By

Point Inside, a provider of mobile engagement solutions, launched nSide, a private ad network designed to allow retailers to send targeted advertising messages to in-store consumers, said Point Inside CMO Todd Sherman.

Macy's transformation

Macy's transformation

By

Retail icon Macy's refashions its flagship store and marketing strategy.

Pinkberry to accept Google Wallet at 69 retail locations

By

The frozen yogurt franchise Pinkberry will accept payments and process coupons through Google Wallet, an NFC-powered Android app for smartphones, at 69 of its retail locations, said a Google Commerce blog post.

Shoppers prefer mobile websites over mobile apps

Smartphone owners that use their handhelds for shopping prefer mobile websites over mobile apps, Nielsen revealed Mar. 12. These statistics, compiled during the 2011 holiday season by metering 5000 US-based volunteers visiting top-five retail mobile sites and apps, was based on information gathered by Nielsen Smartphone Analytics, said Nielsen communications analyst Matthew Hurst.

JetBlue launches iPhone app, redesigns web and mobile sites

By

JetBlue Airways redesigned its website and mobile site, and has also launched an iPhone application, all with the intent of personalizing and simplifying the customer experience, the airline said on Feb. 6.

Teenage apparel retailers struggle to integrate across marketing channels

Teenage apparel retailers struggle to integrate across marketing channels

By

Abercrombie & Fitch and American Eagle Outfitters use diverse direct marketing approaches to sell similarly priced apparel to teenagers and young adults.

Volkswagen centers Golf R campaign around iPad app

Volkswagen centers Golf R campaign around iPad app

By

Volkswagen has launched a campaign and an iPad app to drive sales for its 2012 Golf R model, said Charlie Taylor, the car company's general manager of digital marketing, on Jan. 19. Volkswagen worked with digital agency AKQA to create the app.

Q&A: Bob Stohrer, CMO, Clear Channel Digital

Q&A: Bob Stohrer, CMO, Clear Channel Digital

By

Named CMO of radio giant Clear Channel's digital business in December, Bob Stohrer discusses his goals in the new position and how integrating Clear Channel's digital streaming platform iHeart with Facebook adds a second layer of targeting.

American Express offers card members deals on Seamless

American Express offers card members deals on Seamless

By

American Express has partnered with Seamless, an e-commerce provider for restaurants, to offer discounts to members of American Express' Blue Savings Program, both companies said Dec. 8.

Study: 40% of October mobile ad campaigns targeted

By

Only 40% of mobile advertising campaigns that ran in October were targeted despite the channel's ability to target consumers based on criteria such as geolocation, according to a study released by mobile advertising network Millennial Media on Dec. 8.

You are here

You are here

By

I may originally hail from New Jersey, but I still can't find my way around a mall. The new indoor Google Maps aims to help.

Amazon launches promo to lure customers from retail

By

Amazon.com will launch a promotion on Dec. 10 to entice consumers shopping in brick-and-mortar retail stores to purchase products through Amazon at a discount.

Roadify augments mobile app with email newsletter

Roadify augments mobile app with email newsletter

By

Roadify updates New York City commuters about mass transit delays via its mobile app, but consumers must sift through a scroll of service changes to find those most pertinent to them.

Black Friday, a dark day for mobile retail marketing

By

Forget the sales and traffic stats, retailers missed it on mobile this Black Friday.

Did eBay just create couch commerce?

By

eBay's updated iPad app converts the TV's remote control into a consumer's personal shopper.

Carlson customizes loyalty programs

Carlson customizes loyalty programs

Hospitality and travel company Carlson relaunched its Goldpoints Plus hotel loyalty program on March 31. The revamped Club Carlson loyalty program featured free in-room Wi-Fi, no blackout dates, rollover nights and complimentary room upgrades, among other benefits.

Bring on the holidays! It's time to make your holiday mobile strategy ring the registers

Bring on the holidays! It's time to make your holiday mobile strategy ring the registers

The holiday shopping season is almost here and strategies incorporating mobile marketing can expand your database, reaffirm customer loyalty and usher in new multichannel techniques to make the most of this holiday season.

Our look at the most - and least - engaging social media

Cheer mixed Australian band Strange Talk's 
"Climbing Walls" music video with measurable interactive elements. Consumers could click on items featured in the video for a chance to win prizes such as clothes, a Fender Stratocaster guitar or an Apple iPod.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.