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Bronze

Daredevil Delivery

Agency: Soho Square Beijing
Client: Subway

Soho Square Beijing developed the Daredevil Delivery iPhone app as a way to help Subway connect with young, urban Chinese office workers. In addition to playing as a Subway delivery scooter, the game provided the ability to place in-app orders for delivery or pick-up. More than 8,000 digital coupons were redeemed in the first two weeks, and the app garnered more than 130,000 downloads in the first four weeks.

Executive Creative Director
Doug Schiff

Creative Director
Yang Yanyan

Art Directors
Jimmy Wang, Zhao Xiaoyu

Copywriters
Zhao Ziqi, Sascha Engel

Finalists

SLS AMG & iPad
Agency: Proximity BBDO France
Client: Mercedes Benz
CD: Kurt Novack, Cedric Guere

Tip Me Over
Agency: RappTribal New Zealand
Client: Yellow
ECD: Wayne Pick

Freida Steer

Agency: DDB Group New Zealand RappTribal
Client: Cadbury New
Zealand
ECD: Toby Talbot

Man of the Season

Agency: Wunderman
Client: Diageo NA
CCO: Nick Moore

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