For marketers that are not yet buying ads on mobile devices, it's well worth exploring.
Howie Schwartz, founder and CEO of Human Demand, on how to make sure your mobile acquisition strategy doesn't suck.
The mobile platform offers unique advantages for grabbing a user's attention with the flexibility for more advanced designs, but don't totally disregard what you've learned in the print world.
Julie Brill asks DMA members to join her in pursuing common goals regarding privacy concerns.She also announces updated disclosure guidelines to account for mobile.
Medialets COO and Chief Revenue Officer Richy Glassberg talks mobile trends for 2013.
Just because a mobile device has a tiny screen doesn't mean it's a mini PC.
Digital ad leaders need some coaching from their direct marketer colleagues.
IBM's latest Online Retail Index, comprised of roughly 500 online retailers in the U.S., projects tremendous growth in mobile sales from the same period last year.
Google's mobile guru gives the Advertising Week crowd a primer on how to establish a positioning on the third screen.
A top priority for marketers trying to connect with customers through mobile is accuracy.
Success for mobile ads won't come from new formats. It will come from new kinds of value.
AdColony, a mobile video marketing platform company based in Los Angeles, has named Mike Owen as its first CRO.
More than 80 million unique users access some type of social media on their mobile devices monthly — a statistic top-of-mind on June 11, day one of the MMA forum in New York City.
Nissan España's multiscreen ads allow players to virtually park its new compact SUV using mobile devices.
Convenience and mobile advertising are key drivers of mobile shopping, according to a new IAB study.
Mobile advertising network InMobi launched today its free InMobi Ad Tracker platform, a solution that does not leverage a mobile handset's universal device identifier (UDID) to track, integrates with the InMobi Advertising Network and incorporates real-time analytics, said Anne Frisbie, the company's North American VP and managing director.
Adfonic, a European mobile advertising network, has launched video advertising for mobile on Android and iOS phones, said Adfonic CMO Paul Childs. The product also measures real-time user engagement so brands can quickly determine a campaign's effectiveness.
Point Inside, a provider of mobile engagement solutions, launched nSide, a private ad network designed to allow retailers to send targeted advertising messages to in-store consumers, said Point Inside CMO Todd Sherman.
The ad:tech digital marketing conference happening right now in San Francisco bills itself as "the #1 event for interactive marketing," and that it seems to be — a veritable bonanza of new tech and groovy innovations.
Consumers are significantly more likely to click through a search ad on a smartphone or tablet than they would on a desktop computer, said Matt Lawson, VP of marketing and partnerships at Marin Software, a provider of paid search management services. Consequently, Marin Software's study "State of Mobile Search Advertising in the US 2012" anticipates 25% of Google's US paid search clicks will come from smartphones and tablets by December 2012.
Hearst Digital Media, a unit of Hearst Magazines, has tapped mobile brand-advertising platform Sprout, Laura Schooling, Hearst Digital Media's executive director of marketing services, confirmed. Hearst will use the Sprout platform to enhance its mobile and tablet ad units for the digital properties of brands including Marie Claire, Good Housekeeping, Cosmopolitan and Seventeen.
Twitter has made Promoted Accounts available for iPhone and Android app users, the company said in a Feb. 28 statement. Twitter will also begin introducing Promoted Tweets on the timeline on mobile apps "in the coming weeks," according to the statement.
Analyst firm comScore's "2012 Mobile Future in Focus" report, released February 23, details major trends in consumer smartphone shopping behaviors, noting how consumer use of a mobile handset for retail and commerce is one of the fastest-growing activities for US mobile consumers.The report describes mobile disruption in the retail environment as "among the most important stories for 2012."
If you live in New York City and listen to blues-rock band The Black Keys, you probably need someone to repair your apartment's plumbing and/or heating. You also likely are in the market for a luxury car — at least according to Internet radio provider Pandora.
Westlake Ace Hardware has launched a marketing campaign designed to drive mobile database opt-in. Westlake is working with marketing technology services company SoundBite Communications on the campaign.
Company insider Thorsten Heins has been named president and CEO of Research In Motion, Inc. (RIM), the company that markets the Blackberry, said Paul Carpino, RIM's VP of investor relations, on Jan. 23 in a conference call. Heins said RIM is currently in the process of recruiting a new CMO.
Named CMO of radio giant Clear Channel's digital business in December, Bob Stohrer discusses his goals in the new position and how integrating Clear Channel's digital streaming platform iHeart with Facebook adds a second layer of targeting.
U.S. marketers spent 14% more money on search advertising in the fourth quarter of 2011 than they did during the prior year's final quarter, according to a study by digital marketing firm Efficient Frontier.
I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities.
Mobile ad network Millennial Media filed for a $75 million initial public offering (IPO) on Jan. 5.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.