Mobile Advertising

News Byte: Mobile Search Advertising to Steal $1.4 Billion From Desktop

News Byte: Mobile Search Advertising to Steal $1.4 Billion From Desktop

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As goes Google, so goes the digital ad world. The company will see a 10-point swing in share to mobile search ads this years, says a new report.

Mobile Advertising Reigns Supreme in Dining Industry

Mobile Advertising Reigns Supreme in Dining Industry

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Mobile is more than twice as influential as online or offline sources in consumer's dining decisions, according to a report.

Mobile Steers Multichannel Marketing

Mobile Steers Multichannel Marketing

Marketers are revving up their multichannel marketing efforts by putting mobile in the driver's seat.

News Byte:  'Showrooming' Thrives in Auto Showrooms

News Byte: 'Showrooming' Thrives in Auto Showrooms

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Pricing, vehicle availability, and other dealers top the list of items checked on smartphones.

How Marketers Can Improve the Mobile Ad Experience

How Marketers Can Improve the Mobile Ad Experience

4 challenges mobile marketers face, and three ways to overcome them.

Video: RTB and Driving Mobile Growth

Video: RTB and Driving Mobile Growth

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For marketers that are not yet buying ads on mobile devices, it's well worth exploring.

Video: Turn Your Customers on With Mobile

Video: Turn Your Customers on With Mobile

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Howie Schwartz, founder and CEO of Human Demand, on how to make sure your mobile acquisition strategy doesn't suck.

Unlocking Possibilities with Mobile Marketing

Unlocking Possibilities with Mobile Marketing

The mobile platform offers unique advantages for grabbing a user's attention with the flexibility for more advanced designs, but don't totally disregard what you've learned in the print world.

 FTC Commish Declares Comity with Marketers

FTC Commish Declares Comity with Marketers

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Julie Brill asks DMA members to join her in pursuing common goals regarding privacy concerns.She also announces updated disclosure guidelines to account for mobile.

Video: Richy Glassberg, COO & CRO, Medialets

Video: Richy Glassberg, COO & CRO, Medialets

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Medialets COO and Chief Revenue Officer Richy Glassberg talks mobile trends for 2013.

Mobile: It's not just 'the tiny Web'

Mobile: It's not just 'the tiny Web'

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Just because a mobile device has a tiny screen doesn't mean it's a mini PC.

Direct marketers' transferable skills

Direct marketers' transferable skills

Digital ad leaders need some coaching from their direct marketer colleagues.

IBM predicts mobile consumer spending spree

IBM predicts mobile consumer spending spree

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IBM's latest Online Retail Index, comprised of roughly 500 online retailers in the U.S., projects tremendous growth in mobile sales from the same period last year.

Breaking mobile out of the box

Breaking mobile out of the box

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Google's mobile guru gives the Advertising Week crowd a primer on how to establish a positioning on the third screen.

Clean data for local search

Clean data for local search

A top priority for marketers trying to connect with customers through mobile is accuracy.

How to win with mobile ads: Forget format and focus on value

How to win with mobile ads: Forget format and focus on value

Success for mobile ads won't come from new formats. It will come from new kinds of value.

AdColony names Apple ex-pat its first CRO

AdColony names Apple ex-pat its first CRO

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AdColony, a mobile video marketing platform company based in Los Angeles, has named Mike Owen as its first CRO.

MMA Forum: Mobile social is on the rise

MMA Forum: Mobile social is on the rise

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More than 80 million unique users access some type of social media on their mobile devices monthly — a statistic top-of-mind on June 11, day one of the MMA forum in New York City.

Nissan's multiscreen experience

Nissan's multiscreen experience

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Nissan España's multiscreen ads allow players to virtually park its new compact SUV using mobile devices.

Study: 70% of consumers welcome mobile ads

Study: 70% of consumers welcome mobile ads

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Convenience and mobile advertising are key drivers of mobile shopping, according to a new IAB study.

InMobi launches free mobile ad tracker

InMobi launches free mobile ad tracker

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Mobile advertising network InMobi launched today its free InMobi Ad Tracker platform, a solution that does not leverage a mobile handset's universal device identifier (UDID) to track, integrates with the InMobi Advertising Network and incorporates real-time analytics, said Anne Frisbie, the company's North American VP and managing director.

Adfonic launches video advertising for mobile

Adfonic launches video advertising for mobile

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Adfonic, a European mobile advertising network, has launched video advertising for mobile on Android and iOS phones, said Adfonic CMO Paul Childs. The product also measures real-time user engagement so brands can quickly determine a campaign's effectiveness.

Point Inside launches network targeting in-store consumers

Point Inside launches network targeting in-store consumers

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Point Inside, a provider of mobile engagement solutions, launched nSide, a private ad network designed to allow retailers to send targeted advertising messages to in-store consumers, said Point Inside CMO Todd Sherman.

Missives from ad:tech

Missives from ad:tech

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The ad:tech digital marketing conference happening right now in San Francisco bills itself as "the #1 event for interactive marketing," and that it seems to be — a veritable bonanza of new tech and groovy innovations.

Report: Consumers more likely to engage with mobile ads

Report: Consumers more likely to engage with mobile ads

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Consumers are significantly more likely to click through a search ad on a smartphone or tablet than they would on a desktop computer, said Matt Lawson, VP of marketing and partnerships at Marin Software, a provider of paid search management services. Consequently, Marin Software's study "State of Mobile Search Advertising in the US 2012" anticipates 25% of Google's US paid search clicks will come from smartphones and tablets by December 2012.

Hearst Digital Media taps Sprout to bolster mobile ads

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Hearst Digital Media, a unit of Hearst Magazines, has tapped mobile brand-advertising platform Sprout, Laura Schooling, Hearst Digital Media's executive director of marketing services, confirmed. Hearst will use the Sprout platform to enhance its mobile and tablet ad units for the digital properties of brands including Marie Claire, Good Housekeeping, Cosmopolitan and Seventeen.

Twitter launches Promoted Accounts for app users

Twitter has made Promoted Accounts available for iPhone and Android app users, the company said in a Feb. 28 statement. Twitter will also begin introducing Promoted Tweets on the timeline on mobile apps "in the coming weeks," according to the statement.

Mobile computing will disrupt retail sales funnel

Analyst firm comScore's "2012 Mobile Future in Focus" report, released February 23, details major trends in consumer smartphone shopping behaviors, noting how consumer use of a mobile handset for retail and commerce is one of the fastest-growing activities for US mobile consumers.The report describes mobile disruption in the retail environment as "among the most important stories for 2012."

Pandora's targeting model hard to parse

Pandora's targeting model hard to parse

If you live in New York City and listen to blues-rock band The Black Keys, you probably need someone to repair your apartment's plumbing and/or heating. You also likely are in the market for a luxury car — at least according to Internet radio provider Pandora.

Westlake Ace launches mobile campaign

Westlake Ace launches mobile campaign

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Westlake Ace Hardware has launched a marketing campaign designed to drive mobile database opt-in. Westlake is working with marketing technology services company SoundBite Communications on the campaign.

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