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 Mobile Advertising

Pandora's targeting model hard to parse

February 01, 2012

If you live in New York City and listen to blues-rock band The Black Keys, you probably need someone to repair your apartment's plumbing and/or heating. You also likely are in the market for a luxury car — at least according to Internet radio provider Pandora.
 

Westlake Ace launches mobile campaign

January 26, 2012

Westlake Ace Hardware has launched a marketing campaign designed to drive mobile database opt-in. Westlake is working with marketing technology services company SoundBite Communications on the campaign.
 

New RIM CEO appointed following executive shuffle

January 23, 2012

Company insider Thorsten Heins has been named president and CEO of Research In Motion, Inc. (RIM), the company that markets the Blackberry, said Paul Carpino, RIM's VP of investor relations, on Jan. 23 in a conference call. Heins said RIM is currently in the process of recruiting a new CMO.
 

Q&A: Bob Stohrer, CMO, Clear Channel Digital

January 16, 2012

Named CMO of radio giant Clear Channel's digital business in December, Bob Stohrer discusses his goals in the new position and how integrating Clear Channel's digital streaming platform iHeart with Facebook adds a second layer of targeting.
 

Study: U.S. search spend up 14%

January 13, 2012

U.S. marketers spent 14% more money on search advertising in the fourth quarter of 2011 than they did during the prior year's final quarter, according to a study by digital marketing firm Efficient Frontier.
 

Yahoo can buy itself back into the display market

January 09, 2012

I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities.
 

Millennial Media files for $75 million IPO

January 06, 2012

Mobile ad network Millennial Media filed for a $75 million initial public offering (IPO) on Jan. 5.
 

Apple taps new head of iAd

January 05, 2012

Apple hired Todd Teresi to head its iAd business, according to reports.
 

Choosing the right mobile ad network for your brand

Jon Schepke, president, SIM Partners January 01, 2012

Mobile advertising is a fragmented market, with sketchy data on ad network market share and revenue.
 

Nexage develops private mobile ad exchange

December 14, 2011

Mobile advertising company Nexage has developed a private mobile advertising exchange that will let publishers and app developers select which companies can access their mobile inventory, the company said on Dec. 14.
 

Unlocking the secrets of QR codes

Laura Marriott, CEO, NeoMedia Technologies December 12, 2011

NeoMedia has identified the most common mobile barcode pitfalls and have outlined tips to avoid them to ensure your initiatives not only motivate but engage your target audience.
 

Google, Visit Florida partner on digital travel marketing co-op

December 12, 2011

Google and Visit Florida, the state's official tourism marketing organization, have partnered on a digital marketing cooperative program that spans display, video and mobile, the companies said on Dec. 12.
 

AOL promotes Norton to head of sales

December 09, 2011

AOL promoted Jim Norton to head of AOL sales on Dec. 9. Norton previously served as SVP of AOL Advertising's advanced sales team.
 

Study: 40% of October mobile ad campaigns targeted

December 08, 2011

Only 40% of mobile advertising campaigns that ran in October were targeted despite the channel's ability to target consumers based on criteria such as geolocation, according to a study released by mobile advertising network Millennial Media on Dec. 8.
 

Q&A: Brian Lesser, CEO, Xaxis

November 07, 2011

Four months after WPP launched audience buying company Xaxis, CEO Brian Lesser discusses the firm's position in a crowded marketplace and what Xaxis has planned over the next year.
 

Hacker Group specializes 
according to client needs

November 01, 2011

Hacker Group hires individuals who are experts in a particular discipline instead of expecting its employees to be experts in strategizing across all channels. A focus on bottom-line metrics allows the company 
to "get to know" its clients' businesses and determine what discipline would be the best fit, said Jill Kaufman, 
VP of account services.
 

Does mobile advertising merit $1.8 billion in 2012?

October 31, 2011

U.S. mobile ad spending will jump by 47% to hit $1.8 billion in 2012, according to estimates from eMarketer.
 

IAB, MMA issue mobile marketing guidelines

October 21, 2011

The Interactive Advertising Bureau (IAB) and Mobile Marketing Association (MMA) this week issued new guidelines that seek, respectively, to streamline the mobile ad market and codify privacy regulations.
 

Bring on the holidays! It's time to make your holiday mobile strategy ring the registers

Bryon Morrison, president of wireless practice, The Marketing Arm October 16, 2011

The holiday shopping season is almost here and strategies incorporating mobile marketing can expand your database, reaffirm customer loyalty and usher in new multichannel techniques to make the most of this holiday season.
 

Q&A: Neil Perry, president, Poptent

October 16, 2011

Neil Perry, president of video advertising firm Poptent, discusses how marketers are experimenting with online video ads and why mobile remains the format's frontier.
 

Associated Press debuts mobile iCircular program

September 19, 2011

The Associated Press (AP) launched a pilot of its iCircular program on Sept. 19, enabling retailers to run digital versions of their weekly print circulars within newspapers' mobile apps or mobile-optimized sites.
 

Mobile displays ads on the lock screen? Yeah. Duh.

September 19, 2011

Imagine if every time you unlocked your phone, instead of seeing a picture of your kid, dog, etc., you saw an ad.
 

FTC proposes online child-privacy rule changes

September 16, 2011

The Federal Trade Commission (FTC) outlined proposed changes to the Children's Online Privacy Protection Act (COPPA) on Sept. 15 that would expand the law to impact companies collecting data from individuals under 13 years of age to serve behaviorally targeted ads online or via mobile devices.
 

Wal-Mart adds social ad-targeting capabilities with OneRiot acquisition

September 14, 2011

Wal-Mart Stores has acquired social ad-targeting firm OneRiot, both companies said September 13.
 

Nissan touts Versa with iAd, direct mail

August 29, 2011

Nissan launched an integrated campaign August 29 to support the company's 2012 Versa sedan. The carmaker worked with advertising agency TBWA\Chiat\Day's Los Angeles office, digital agency Critical Mass and media firm OMD on the campaign.
 

TRUSTe debuts privacy icon for video ads

August 26, 2011

Online security firm Truste rolled out the Digital Advertising Alliance's "Advertising Option" icon to online-video and rich-media ads on August 26.
 

Apple backs off mobile tracking

August 22, 2011

Apple has discouraged mobile app developers from using a feature that enables mobile ad networks to target ads, according to TechCrunch's Erick Shonfeld.
 

Q&A: Bill Young, managing director, EA Ready

August 21, 2011

Bill Young, managing director of EA Ready, says mobile and social gaming platforms offer more opportunities for advertisers than consoles.
 

Apple loses mobile ad chief to VC firm

August 17, 2011

Apple VP of mobile advertising Andy Miller will leave the tech-sector giant to join venture capital firm Highland Capital Partners.
 

Toys 'R' Us, Simon Malls, 'InStyle' partner with mobile app Shopkick

August 17, 2011

Toys "R" Us, Simon Malls and InStyle magazine have partnered with Shopkick to allow their customers to use the mobile application for rewards and discounts. Sports Authority will expand its Shopkick partnership nationwide later this year.