Mobile Ad Networks
Facebook has more than a billion mobile users, its reported first-quarter earnings are $885 million, and now it's planning a mobile ad network. Boom.
Location-based mobile campaigns have evolved beyond handheld regional media buys and can now deliver personalized appeals to areas the size of a parking lot.
Consumers want mobile content for free. Mobile content providers would like to make some money. Something's gotta give.
Personalized radio service Pandora is launching a platform designed to allow local media companies to sell Pandora inventory combined with their own advertising products.
Mobile advertising network InMobi launched today its free InMobi Ad Tracker platform, a solution that does not leverage a mobile handset's universal device identifier (UDID) to track, integrates with the InMobi Advertising Network and incorporates real-time analytics, said Anne Frisbie, the company's North American VP and managing director.
Point Inside, a provider of mobile engagement solutions, launched nSide, a private ad network designed to allow retailers to send targeted advertising messages to in-store consumers, said Point Inside CMO Todd Sherman.
The ad:tech digital marketing conference happening right now in San Francisco bills itself as "the #1 event for interactive marketing," and that it seems to be — a veritable bonanza of new tech and groovy innovations.
Mobile ad network Millennial Media filed for a $75 million initial public offering (IPO) on Jan. 5.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...