Mobile Ad Networks

Locating the Mobile Customer

Locating the Mobile Customer

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Location-based mobile campaigns have evolved beyond handheld regional media buys and can now deliver personalized appeals to areas the size of a parking lot.

Mobile ads hit maturity—now pay up, please

Mobile ads hit maturity—now pay up, please

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Consumers want mobile content for free. Mobile content providers would like to make some money. Something's gotta give.

Pandora goes local with new ad platform

Pandora goes local with new ad platform

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Personalized radio service Pandora is launching a platform designed to allow local media companies to sell Pandora inventory combined with their own advertising products.

InMobi launches free mobile ad tracker

InMobi launches free mobile ad tracker

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Mobile advertising network InMobi launched today its free InMobi Ad Tracker platform, a solution that does not leverage a mobile handset's universal device identifier (UDID) to track, integrates with the InMobi Advertising Network and incorporates real-time analytics, said Anne Frisbie, the company's North American VP and managing director.

Point Inside launches network targeting in-store consumers

Point Inside launches network targeting in-store consumers

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Point Inside, a provider of mobile engagement solutions, launched nSide, a private ad network designed to allow retailers to send targeted advertising messages to in-store consumers, said Point Inside CMO Todd Sherman.

Missives from ad:tech

Missives from ad:tech

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The ad:tech digital marketing conference happening right now in San Francisco bills itself as "the #1 event for interactive marketing," and that it seems to be — a veritable bonanza of new tech and groovy innovations.

Millennial Media files for $75 million IPO

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Mobile ad network Millennial Media filed for a $75 million initial public offering (IPO) on Jan. 5.

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Featured Articles

Turning Big Data Into Smart Data

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.