Mobile Acquisition: Reaching the Untethered Customer

Share this article:
Couldn't attend live?
CLICK HERE to register and view this webcast for free on demand.


It's no secret that your customers are transitioning to mobile at lightning speed—but is your marketing strategy keeping up with the pace of today's hyper-connected, on-the-go customer? Are you taking advantage of the most direct and constant link to the consumer?

Stand out in the constant inundation of marketing messages and learn how to make a memorable and lasting impact on your ever-moving—yet always-connected customers—by joining our upcoming webinar with mobile expert Michael Puffer, mobile marketing manager at Experian Marketing Services.

Whether you're only starting to think about integrating mobile into your marketing program or you've invested heavily into the adoption of mobile marketing, Michael has the insights you need to help you ramp up your mobile marketing strategy and continually build your current mobile database.

Key topics that will be covered in the webinar include:

• The most meaningful SMS programs and messages to incorporate into your strategy
• The benefits you can expect from delivering a smart mobile campaign the right way
• How email and other channels aid in building out your mobile database

Don't let mobile usage outpace the quality of your customer-centric marketing program. Register today and learn how to get started on a mobile marketing journey that puts your brand even closer to your best customers.



Featured Speaker:

Mike Puffer, Mobile Marketing Lead, Experian Marketing Services

Michael Puffer is the Mobile Marketing Lead at Experian Marketing Services, responsible for driving business development, thought leadership, implementation and the ongoing innovation of mobile programs for the organization as well as its clients. Michael is a digital technology and marketing leader focused on the mobile industry with years of experience in mobile marketing strategy development, program execution and data integration with the ability to design, implement and analyze effective enterprise level mobile programs, with a focus on cross-channel integration and loyalty marketing.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Jobs

Latest Jobs:

More in Webcasts

Translation Blunders and Wonders: How Global Brands Get Lost and Found in Translation

Translation Blunders and Wonders: How Global Brands Get ...

In this webinar, translation veteran Nataly Kelly will give examples of brands that have made mistakes in other countries and languages and why they offer some important lessons.

Privacy & Big Data Overload!

Privacy & Big Data Overload!

Join this webinar and discuss balancing what we want to know, need to know and shouldn't know about customers.

Keys to Effective Webinar Delivery

Keys to Effective Webinar Delivery

Getting an audience to attend your webinars is only half the battle; delivering a compelling presentation can be just as important to the success of your events.