MNH and Team South to Merge Under New Name

Share this article:
Advertising and direct marketing services company, Merkeley Newman Harty, New York, a wholly owned subsidiary of the Omnicom Group, Inc., said yesterday it was merging with Team South, New York, a marketing agency launched in 1995.


MNH and Team South plan to aggressively market what company representatives say will be a "blending of disciplines" approach to all of their existing clients' business as well as new account prospects.


"Technology and the Internet have made mere collaboration between general and direct marketing agencies a thing of the past," said Francine Edleman, president of Team South. "The time has come to provide genuine integration in pursuit of the big ideas. Clients are looking for this. And with the advent of technology and the Web, there has been more focus on segmentation and more demand for it."


Edelman wouldn't disclose the names being considered for the newly combined agency, but she said it would be "something fun and very contemporary."


Founded in 1993, Merkely Newman Harty has an estimated 280 million in billings with 210 employees. Clients include the American Museum of Natural History, Bell South, BMW Motorcycles, Forbes and Mercedes Benz, USA.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.

Fast Facts: October 2014

Fast Facts: October 2014

Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.