Direct Line Blog

MMA releases white paper on mobile search

Share this article:
The Mobile Marketing Association (MMA) has published a white paper on mobile search. The white paper contains an overview of search on the mobile Internet and lays out how it is different from a traditional Web search. It was developed by the MMA’s Mobile Search Task Force to look at the needs of consumers and the opportunities for marketers.

This white paper can be downloaded from http://www.mmaglobal.com/mobilesearchintro.pdf.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

The USTA's Strategy to Ace the Customer Experience

The USTA's Strategy to Ace the Customer Experience

The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.

One Town That Will Track You Down

One Town That Will Track You Down

Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?

Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

Connecting with millennials isn't as hard as marketers think, and these companies are proving it.