MMA releases latest consumer best practices

Share this article:

The Mobile Marketing Association, Boulder, CO, announced on Nov. 22 the latest release of its Consumer Best Practices Guidelines.

The revised guidelines address the good practices for cross-carrier mobile content services for advertising and promotion, including the addition of language for marketing to children and clarification around the use of 'free' terminology in advertising and promotional materials. Additions to the guideline surrounding customer care include the processing of deactivation files, spending cap limits and bill face descriptions.

The guidelines also address consumer best practice for word of mouth or viral marketing.

The guideline's publishers are the MMA's Mobile Advertising Committee, chaired by Kim Olson of Sprint Nextel and Heidi Lehmann of Third Screen Media. The committee has representatives from wireless carriers, technology enablers, agencies and content providers including AOL, Cingular Wireless, ipsh, Reuters, OgilvyInteractive North America, Verizon Wireless and USATODAY.com. The guidelines are updated twice each year.

The most recent version of the Consumer Best Practices guidelines can be viewed at http://www.mmaglobal.com/bestpractices.pdf.

Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.